In weeks 19 and 20, Mona Masoumi Dinan and Cristina Miguel visited NCIS. Mona discussed the impact of short-term rental platforms on sustainability, while Cristina presented on self-branding, content creation, and Instagram communities.
In week 19 and 20, the Nordic Centre for Internet and Society had the privilege to host Mona Masoumi Dinan and Cristina Miguel. They both held inspiring presentations, which took place on May 8th and 15th.
Mona held an engaging presentation on the impact of short-term rental platforms on sustainability in the US and UK. The primary focus of her research is sustainable tourism, the sharing economy and short-term rentals. She used interviews and thematic analysis to explore how short-term rentals affect different stakeholders. Mona is a PhD student in Tourism and Leisure at the University of Rovira in Virgili.
Cristina gave an exciting presentation on self-profiling, content creation strategies and communities of practice on Instagram. Her research areas of interest include digital culture (social media, mediated intimacy, AI companions and online privacy) and digital economy (sharing economy, influencer marketing and digital nomads). She has published her research in highly ranked peer-reviewed academic journals and holds a PhD in Media and Communication from the University of Leeds, UK.
The study she presented explores the multifaceted world of micro-influencers, particularly within the food industry on Instagram. The research also explores the use of branding techniques such as logos, watermarks and personal hashtags, emphasizing the importance of consistency and authenticity in personal branding. This insight has implications for marketing strategies, emphasizing the importance of evaluating influencers' authenticity within their community of practice to effectively target and engage with appropriate influencers.
Thank you for your visit, Mona & Cristina; we look forward to continuing inspiring exchanges and future collaborations!