A Flying Start

Say hi to Emma!


BI developed this campaign to reach more international students and to raise our profile in a competitive education market. Our location in Norway is unique so we wanted to build awareness and influence more international students to consider BI and Norway as a study destination. The video for "A Flying Start" has been viewed over two million times, in two hundred different countries, giving BI increased recognition and an astounding 3,000 applications. The campaign has won prizes both on the national and international level.


With 3,000 applicants vying for "A Flying Start", it was a rigorous selection process and the jury had many options and a difficult choice to make. We were looking for a motivated student with a proven track record and international experience and ambitions. Emma exceeded in all of these areas having worked directly with integrating international students herself during her years as a Bachelor student in Italy. She has also demonstrated great drive in volunteering her time to teach children the four languages that she speaks. Emma is hard working and goal orientated, which are qualities that can inspire others to be the same. It sure inspired us!

IG: emmarebecapinto

FB: rebepinto

Say hi to Emma!


BI Norwegian Business School is the largest business school in Scandinavia. Actually, we're the second largest in all of Europe

But we're not all quantity. Our "Triple Crown" accreditation places us among the top 1% in the world. The Financial Times ranks us among the top business schools in Europe. And a 2015 survey of 1,000 business school deans around the world confirms that we are "a universal business school with strong global influence."

Our geographic location also offers its own unique advantages. Norway is consistently rated among the best countries in the world to live in, and the economy is strong and well-connected with global companies. BI's main campus is located in Oslo, the capital of Norway. It's one of the fastest-growing cities in Europe, well-known for its excellent green public transportation, cutting-edge architecture, and a vibrant, diverse population. The campus building is no different. Every year, ten thousand students from more than 100 nationalities converge in our vast, open, and state-of-the-art facility.

We're proud to host so many international students and faculty, and we believe in taking good care of students who leave their home country to study here. That's why we wanted to do something special this year - and give your career a flying start at BI.

Questions? Contact us at study@bi.no