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Making your career choice

Are you wondering what career to choose? What to focus on? What to do next in your career? Here's some advice from the president of BI Norwegian Business School.

It is difficult to predict what jobs and careers will be the winners in the job market of the future. Yet there are many opinions about what kind of skills we will need, and what programmes and studies to prioritize. Projections and predictions have subsequently often proved to be wrong.

However, there is still some good advice for those who want to plan their future career path,

The future of employment is international

Today, Norwegian businesses relate to international customers, shareholders, competitors and partners. There is little doubt that international expertise will be of great value in the future workplace. Everyone who now are making choices that will affect future career opportunities, must realize that language skills, cultural understanding and international experience will be competitive advantages. This applies across industries and disciplines, in private and in public service.


"There's no doubt that international experience will be highly valued, and that technological development will affect which jobs exist and how work is performed."

Inge Jan Henjesand

President of BI Norwegian Business School

The future of employment is digital

The newspaper The Times issued a warning in 1894 that the city of London would be covered in a three-meter thick layer of horse manure in 50 years. The prophecy had a great weakness; it did not anticipate technological developments. Within 20 years, most of the city's 50,000 horses were replaced by cars.

We may laugh at this today, but if you are wondering which degree programme to choose, you should take these kind of stories seriously. Advances in technology are going to change everything. Digitisation has already changed so many aspects of life that we could not imagine only a few years ago. Technological developments will continue to affect the jobs that exist, and how work is performed. All industries must take into account radical changes. It hardly makes sense to fight it. What you can do is to make sure that you are well equipped to keep up with the rapid development. Be sure to obtain digital skills and better understanding of the application of technology, no matter what education, career or industry you are aiming for.

The future of employment is about responsibility

Businesses that succeed in the future integrate corporate responsibility and sustainability in everything they do. They choose to be part of the solution, not part of the problem. It's about sustainability and climate, social responsibility and diversity. Knowledge and awareness of this will be a competitive advantage to many employers. You need to bring good attitudes and values as well as solid expertise.

You cannot change the waves, but you can learn to surf

Right now there are many applying for higher education for the first time. And there are many who look around for new opportunities in their professional careers. Both in terms of study and career choice, the most important advice is to choose something you have an interest in, something you're passionate about.

At BI Norwegian Business School, as at other colleges and universities, we are very focused on giving our students an education that is a solid foundation to build upon throughout your entire working life. When you're done with your first bachelor or master you will be relevant and contribute to innovation and development through 40-50 years of employment. Professional input and further education are going to be the rule. You must expect to spend time staying up to date and ensuring that what you know is relevant. Maybe you even have to retrain. This will apply to all industries in the private and public sectors. You will most certainly be back to school several times.

There is no checklist for maximising the choice of studies and future career opportunities. However, if you emphasise the international, the digital, and work responsibly, you can obtain a small competitive advantage. An advantage that could be decisive.


Explore the wide variety of programmes and courses we offer at BI with a simple search on what interests you (e.g. business, culture or finance).