Prospective student

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"One of the main reasons that I took BI into account when considering business schools was one of my professor’s recommendation of BI’s academically strong environment. After close consideration, I found out that BI’s MSc in Strategic Marketing Management provides the proficiency I hope to gain from my degree. The programme has an interesting structure due to its analytical focus witch I think will provide me with a competitive advantage. Considering that the programme also has a strong managerial focus, it suited me well since I am interested in the whole organisational perspective of marketing. Even though Norway is similar to Sweden in many ways, living here definitely gives me a cultural exchange. Not just in terms of food, culture, and international colleagues, but I also gain a broader Scandinavian perspective on marketing and consumers."