CSR in the Digital Age: Leveraging Social Media for Corporate Social Responsibility

In this session we discuss the implications of corporate social responsibility (CSR) efforts via social media and delve into the potential damage caused by negative user comments and effects of user feedback on CSR efforts. Further, we discuss the impact of social media and other internet technology on CSR communication, as well as approaches to draw on digital stakeholder insights and emerging technologies that can be used to engage stakeholders in dialogue on key CSR issues.

Speaker

Mats Heide is a Professor at the Department of Strategic Communication, Lund University, Sweden. His research focuses primarily on the area of strategic communication and the mutual dependent relationship between organizational communication and public relations. Heide has written numerous articles and books concerning fields such as: communication in change processes; strategic listening; crisis communication; ICT (intranet) and organizational learning, organizational identity and image.