Faculty Profile

Ansgar Zerfass

Adjunct Professor - Department of Communication and Culture

Biography

Ansgar Zerfass, born 1965, is Professor in Communication and Leadership (II) at BI Norwegian Business School in Oslo, Norway, since 2013. He is also Professor and Chair in  Strategic Communication at the Institute of Communication and Media Studies at the University of Leipzig, Germany. He teaches within the Master of Management program Communication for Leaders at BI and is involved in various research activities at the department.

Dr. Zerfass studied business administration and communication science at the University of Erlangen-Nueremberg, Bavaria, and graduated in management (Dipl.-Kfm.). He started his academic career as a research associate with Prof. Dr. Dr. h. c. mult. Horst Steinmann at the Chair of Strategic Management at the same university and gained a doctorate in business administration (Dr. rer. pol) summa cum laude. Afterwards, he worked in practice for 10 years in the fields of corporate communications and political consulting. During that time, he held an executive management position at MFG Baden-Württemberg, the center of excellence of the federal state for information technology and media. At the same time, he achieved a Habilitation (academic lecture qualification/second doctorate) in communication science at the University of Erlangen-Nuremberg under the mentorship of Prof. Winfried Schulz.

Services: Currently, he acts as Editor of the International Journal of Strategic Communication (Routledge Publishers, USA), Past President of the EUPRERA European Public Relations Education and Research Association, Brussels, Academic Advisor of the Corporate Communication Cluster Vienna (CCCV), Vienna, Austria, Plank Scholar at the Plank Center for Leadership in Public Relations at the University of Alabama, USA, Publisher of the multilingual knowledge portal communicationcontrolling.de, as well as Managing Director of the Academic Society for Corporate Management and Communication, which bundles the engagement of more than 35 global companies and various universities for knowledge transfer and research funding in the field of corporate communications. He is a member of ICA, ECREA, EUPRERA, DGPuK, DPRG, and EBEN/DNWE.

Dr. Zerfass has published 33 books and more than 300 journal articles, book chapters, and study reports papers in several languages so far. He runs a large number of empirical projects, for example as lead researcher of the annual European Communication Monitor, the largest transnational study on strategic communication in more than 40 countries (since 2007), as initiator of the Asia-Pacific Communication Monitor and as coordinator of the multi-year research program Value Creating Communication across several universities.

Publications
Please see Zerfass' profile page at Universität Leipzig.

Scientific awards
2016: Top Paper Award, EUPRERA Annual Conference, Groningen/Amsterdam
2016: Impact Award of the Journal of Communication Management / CCI Conference, New York
2016: Top Paper Award, International Public Relations Research Conference, USA
2016: Koichi Yamamura International Strategic Communication Award, IPRRC
2015: Jackson Jackson & Wagner Award, PRSA Foundation, Atlanta
2014: Pathfinder Award, Institute for Public Relations, New York
2014: Top Paper Award, EUPRERA Annual Conference, Brussels
2014: Koichi Yamamura International Strategic Communication Award, IPRRC
2013: Top Paper Award, International Public Relations Research Conference, USA
2013: Jackson Sharpe Award, Institute for Public Relations, USA
2012: Top Paper Award, EUPRERA Annual Conference, Istanbul
2012: Top Paper Award, International Public Relations Research Conference, USA
2011: Jackson-Sharpe Award, Institute for Public Relations, USA
1997: Ludwig-Schunk-Prize for Economic Science, University of Giessen
1995: Albert-Oeckl-Prize, German Public Relations Society (DPRG), Bonn
1995: PhD Award, University of Erlangen-Nueremberg
1989: Award of the Hermann-Weiler-Foundation, Nuremberg

Awards for communication campaigns
2010: PR Report Award "Innovative PR-Strategy"
2009: Federal Award for University Communication, BMBF/HINB
2005: German Multimedia Award
2000: German Public Relations Award (Deutscher PR-Preis)

Personal Awards
2010: Most innovative PR Researcher in Germany (newsaktuell/dpa)
2005: "PR head of the year" of the year in Germany (DPRG)

Awards for theses
Several advisees of Dr. Zerfass have received awards for their graduate theses in Germany or Europe: 
2016: Master Thesis Award, EUPRERA (best graduate thesis in Europe)
2016: Best Student Paper Award, IPRRC 2016, Miami
2015: Master Thesis Award, EUPRERA (best graduate thesis in Europe)
2012: Albert Oeckl Award, German Public Relations Association (DPRG)
2012: Young Researcher Award, German Association of Press Spokespersons (BdP)
2011: Digital Communication Award (best graduate thesis on digital PR in Europe)
2010: Young Researcher Award, German Association of Press Spokespersons (BdP)
2010: Gold Award "Student of the Year", PR Report / PR Week Germany
2009: Young Researcher Award, German Association of Press Spokespersons (BdP)
2007: Young Researcher Award, German Association of Press Spokespersons (BdP)

Current research fields 
Corporate Communications, Communication of medium-sized companies, Non-Profit Communication, Financial Communication, PR-Research, Online Communication, Reputation/Brand/Trust, Communication Controlling/ Evaluation

Publications registered in Cristin

(Current research information system in Norway)

Academic Degrees
Year Academic Department Degree
2006 University of Erlangen-Nuremberg Ph.D.
1996 University of Erlangen-Nuremberg - Dr. rer. pol. PhD
1990 University of Erlangen-Nuremberg - Dipl.-Kfm. (Univ.) Other
2006 University of Erlangen-Nuremberg Ph.D.
1996 University of Erlangen-Nuremberg - Dr. rer. pol. PhD
1990 University of Erlangen-Nuremberg - Dipl.-Kfm. (Univ.) Other
Work Experience
Year Employer Job Title
2013 - Present BI Norwegian Business School Adjunct professor
2006 - Present University of Leipzig Professor
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