Insights from the European Communication Monitor 2023

This webinar is part of the #EUPRERAtalks series and dives into the latest edition of the largest transnational study on strategic communication worldwide, the European Communicarion Monitor (ECM).

This annual study, conducted for 15 years across nearly 50 European countries, has been supported and co-conducted by #NORA for three consecutive years in collaboration with EUPRERA and various academic institutions across Europe.

The current ECM report summarizes key insights from 15 years of empirical research in the profession and discusses its implications for education, research, and industry practice. The report identifies five key areas that will shape the future of strategic communication and need specific attention, based on the empirical data and current research which has been additionally evaluated. These topics will be explained and expanded on in the webinar:

1. Leveraging the potential of advanced tech and data use
2. Developing rare competencies and new roles for professionals
3. Reaching and impacting audiences in a hyperconnected world
4. Leading and motivating extraordinary communication teams
5. Building relationships in times of misinformation and distrust

The webinar will feature discussions by Professors Ralph Tench and Dejan Verčič, along with Stephen Waddington, offering insights into the ECM’s findings and its relevance to modern communication practices. It will also provide an opportunity for a Q&A.

The ECM is a rigorous academic study led by prominent university professors and supported by EUPRERA and the European Association of Communication Directors (EACD), with partnerships from organizations such as Cision, CECOMS, #NORA, and Fink & Fuchs.