The Nordic Alliance for Communication & Management
Leveraging communication as a strategic driver of sustainable organizational performance and success in a changing world.
The Nordic Alliance for Communication and Management (#NORA) aims to leverage communication as a strategic driver of organizational performance and success in a changing world. Members strive for leveraging communication excellence through a close exchange on best practices paired with high-level scientific reflection from latest research.
Leading communication executives from renowned companies meet regularly with communication and management researchers from Norway, Finland, Sweden, and Denmark. We strive to jointly identify emerging trends and topics, develop new research-based knowledge, and shape the debate in the Nordic countries. Our meetings provide an inspiring and personal atmosphere to exchange ideas between academia and management practice on an equal footing. Virtual workshops and information bulletins help to share insights and experience.
#NORA, as the key think tank in the Nordic region, collaborates with similar initiatives across Europe, and globally. This helps to bring our perspectives into the international discourse.
New corporate and academic members are suggested and voted in by existing members.
Thursday, 02 June 2022 - BI
Welcoming the 2022/2023 #NORA Research Fellow
Thursday, 12 May 2022 - BI
Insights shared at #NORA Leadership Seminar on “Digitalization and Virtualization of Communications”
Thursday, 05 May 2022 - BI
Visit from the Director of Nordforsk
Tuesday, 29 March 2022 - #NORA
Opportunity for Emerging Researchers #NORA Research Fellowship
Steering clear of our worst artificial intelligence nightmares
A giant leap for mankind, without doubt, but will artificial intelligence be a friend or foe? The trick may lie in better involving the public in scrutinizing AI’s problematic aspects.
Hands off sociel media
Should companies try to hold the steering wheel in online discussions about corporate social responsibility? A new study shows that the reactions of stakeholders are more positive when they experience low levels of moderation.
5 tips for working from home during the pandemic
The idea of home office usually sounds tempting for most of us, but the corona virus puts working from home to an extreme test. Establishing a good communication norm and re-clarifying roles are keys to success.
Addressing the reputational risks of Artificial Intelligence
In a new paper we lay out the reputational risks related to algorithms and propose principles for addressing them.
Why Freia is not Norway’s Most Reputable Company
Freia as a firm no longer exists. Rating it number 1 on a corporate reputation survey will not bring it back.
Effective Internal Communication in the Digital Age
Computer-mediated communication is not a substitute for face-to-face communication in organizations.
Why You’ll Never Win the Rankings Game
Leaders playing the rankings game risk getting seduced by the ranking itself and not what it is actually measuring.
Social Top Leaders
Chief Executive Officer’s social media presence can be beneficial to organizations. However, not every top leader should be on social media.
Successful Use of Technology in Communication
Prepare for the technology, but don’t let it drive your communication strategy. We present ten points to consider before engaging in new media.
Dwindling trust in leaders
The trust we place in leaders, both in businesses and politics, is in free fall. How can trust be restored?
How understanding the power of communication makes great leaders
Good communication and high performance go together and it is the responsibility of every leader to make sure good communication is a cornerstone of their organization.
Nine Commandments of Excellent Communication
An excellent communication department is dependent on ambitious professionals working in influential departments in connected organisations.