Johan Arndt Conference

Marketing for a better future.

Thursday to Friday 06 - 07 June
  • Starts:10:30, 6 June 2024
  • Ends:12:00, 7 June 2024
  • Location:BI - campus Oslo
  • Enrolment deadline:16 May 2024
  • Contact:Johan Arndt 2024 (johanarndt2024@bi.no)

The Johan Arndt Marketing Conference is named in honor of Professor Johan Arndt, a pioneering figure in marketing research whose work has significantly shaped the field. Established in April 2007, this premier academic forum stands at the forefront of marketing research in Norway, fostering a rich collaboration among the nation's leading educational institutions, including BI Norwegian Business School, NHH Norwegian School of Economics, Høyskolen Kristiania, and Universitetet i Sørøst-Norge, among others.

Our mission is twofold: to honor Professor Arndt's enduring legacy and to propel marketing research forward by bridging the gap between academia and industry. Through this conference, we aim to enrich marketing practices and education, encouraging innovation and excellence in the field.

Join us as we delve into the latest trends and innovations in marketing, all while paying tribute to a legend whose vision has guided the path of marketing research in Norway. Let's continue to build on Professor Johan Arndt's legacy, exploring the theme "Marketing for a Better Future."


Logo of NHH, BI, HK and USN

Conference Highlights

  • Keynote Speakers: Hear from renowned experts in the field of marketing, including CEOs, academicians, and pioneering researchers.
  • Collaborative Efforts: A testament to the collective endeavor of Norway's leading educational institutions.
  • Networking Opportunities: Engage with academics and professionals to exchange ideas and foster collaborations.
  • Innovative Sessions: Participate in a variety of sessions designed to challenge conventional thinking and inspire new marketing strategies.