Admission requirements

MSc in Strategic Marketing Management

This page outlines the specific admission requirements for this programme. In addition, you must meet the general requirements for Master of Science.


1.1 Undergraduate Degree
a) A successfully completed Bachelor’s degree (180 ECTS credits) in the field of business administration or marketing


b) A successfully completed Bachelor's degree (180 ECTS) with a specialisation (minimum 80 ECTS credits) in one of the following, provided that the combination of courses gives a good foundation for further studies within strategic marketing management:

  • Social Sciences (e.g. Psychology, Sociology, Economics)
  • Management (e.g. Strategy, Leadership)
  • Communication or Public Relations

1.2 The Bachelor's degree must include the following courses, or equivalent:

  • Foundations in Marketing
  • Foundations in Economics (e.g. Macro or Micro)
  • Statistics or Econometrics*

*Based on an overall assessment, an applicant may receive a conditional offer of admission if this course is lacking in the Bachelor’s degree. The applicant will be required to take a course in Statistics before the start of the academic year to fulfil this condition. BI Norwegian Business School offers a preparatory course in Statistics in July/August each year.


In addition to the admission requirements for all MSc degree programmes, applicants to the MSc in Strategic Marketing Management programme require:

  • A minimum grade of C in courses of particular relevance to the MSc in Strategic Marketing Management programme, primarily Marketing, Statistics, and Economics.

Please note:
The admission requirements above are minimum requirements. We recommend that applicants have a combination of Business and Economics related (e.g. Management, Strategy, Political Science) subjects as a foundation for this master's programme.

Grades are posted using the ECTS scale.