Specialisation in Marketing
Course plan
Below you will find an overview of the courses included in the programme and when they are offered.
Marketing
Click on the course title to read the course description. Please note that courses are subject to change.
| Course | Course type | Credits | Semester |
| Research Design and Methodological Choices |
Common |
12 ECTS | Autumn 2023 Autumn 2025 |
| Doing qualitative research: Perspectives, traditions and craft | Common | 6 ECTS | Spring 2022 Spring 2023 Spring 2024 |
| Psychometrics and Multivariate Analysis | Common | 6 ECTS | Spring 2022 Spring 2023 Spring 2024 |
| Core Issues in Research Ethics |
Common | 0 ECTS | Spring 2022 Spring 2024 |
| Interorganisational Relationships | Specialisation | 6 ECTS | Autumn 2023 Autumn 2025 |
| Consumer Research | Specialisation | 6 ECTS | Autumn 2023 Autumn 2025 |
| Seminar in Marketing Strategy | Specialisation | 6 ECTS | Spring 2022 Spring 2024 |
| Dynamic Marketing Models | Specialisation | 6 ECTS | Spring 2022 Spring 2024 |
| Marketing Models | Specialisation | 6 ECTS | Autumn 2023 Autumn 2025 |
PhD candidates in the Marketing programme must complete:
| Courses | ECTS |
| Common courses | 18 |
| Specialisation courses | 30 |
| Elective courses | 12 |
* not mandatory for the specialisation in Marketing