Specialisation in Marketing

Course plan

Below you will find an overview of the courses included in the programme and when they are offered.

Marketing

Click on the course title to read the course description. Please note that courses are subject to change.

Course Course type Credits Semester
Research Design and Methodological Choices

Common 

12 ECTS Autumn 2019
Autumn 2021
Qualitative Methods: Data and Analysis* Common 6 ECTS Spring 2019
Spring 2020
Spring 2021
Spring 2022
Core Issues in Research Ethics

Common 0 ECTS Spring 2020
Spring 2022
Quantitative Research Methods: Multivariate Statistics Common 6 ECTS Spring 2019
Spring 2020
Spring 2021
Spring 2022
Interorganizational Relationships Specialisation 6 ECTS Autumn 2019
Autumn 2021
Consumer Research Specialisation 6 ECTS Spring 2020
Spring 2022
Seminar in Marketing Strategy Specialisation 6 ECTS Spring 2020
Spring 2022
Dynamic Marketing Models Specialisation 6 ECTS Spring 2020
Spring 2022
Marketing Models Specialisation 6 ECTS Autumn 2019
Autumn 2021

 

PhD candidates in the Marketing programme must complete:

Courses ECTS
Common courses 18
Specialisation courses 30
Elective courses 12


* not mandatory for the specialisation in Marketing