Specialisation in Marketing

Course plan

Below you will find an overview of the courses included in the programme and when they are offered.


Click on the course title to read the course description. Please note that courses are subject to change.

Course Semester
Research Design and Methodological Choices Autumn 2019
Qualitative Methods: Data and Analysis* Spring 2019
Spring 2020
Spring 2021
Quantitative Research Methods: Multivariate Statistics Spring 2019
Spring 2020
Spring 2021
Interorganisational Relationships Autumn 2019
Consumer Research Spring 2020
Seminar in Marketing Strategy Spring 2020
Dynamic Marketing Models Spring 2020
Marketing Models Autumn 2019

* not mandatory for the specialisation in Marketing