Specialisation in Marketing
Course plan
Below you will find an overview of the courses included in the programme and when they are offered.
Marketing
Click on the course title to read the course description. Please note that courses are subject to change.
| Course | Course type | Credits | Semester |
| Research Design and Methodological Choices |
Common |
12 ECTS | Autumn 2019 Autumn 2021 |
| Qualitative Methods: Data and Analysis* | Common | 6 ECTS | Spring 2020 Spring 2021 Spring 2022 |
| Core Issues in Research Ethics |
Common | 0 ECTS | Spring 2020 Spring 2022 |
| Quantitative Research Methods: Multivariate Statistics | Common | 6 ECTS | Spring 2020 Spring 2021 Spring 2022 |
| Interorganizational Relationships | Specialisation | 6 ECTS | Autumn 2019 Autumn 2021 |
| Consumer Research | Specialisation | 6 ECTS | Spring 2020 Spring 2022 |
| Seminar in Marketing Strategy | Specialisation | 6 ECTS | Spring 2020 Spring 2022 |
| Dynamic Marketing Models | Specialisation | 6 ECTS | Spring 2020 Spring 2022 |
| Marketing Models | Specialisation | 6 ECTS | Autumn 2019 Autumn 2021 |
PhD candidates in the Marketing programme must complete:
| Courses | ECTS |
| Common courses | 18 |
| Specialisation courses | 30 |
| Elective courses | 12 |
* not mandatory for the specialisation in Marketing