This PhD specialisation is designed to produce graduates who are able to contribute to the advancement of marketing theory and practice.

Specialisation Objectives

The programme focuses on developing the doctoral candidates' theoretical knowledge and methodological skills required to become successful marketing researchers. The department seeks candidates with a strong background in disciplines that are fundamental to marketing such as economics, psychology and statistics; candidates are intellectually curious, interested in an academic career in research and teaching, and possess strong communication and analytical skills. It is expected that graduates of the programme will be placed at leading research institutions. Previous placements include Cass Business School, Grenoble Ecole de Management, Nanyang University, and University of Groningen.

The Department

The Department of Marketing is international and has a strong research focus. Faculty members have published their research in many of the world's leading marketing journals, such as:

  • Journal of Marketing (JM)
  • Journal of Marketing Research (JMR)
  • Journal of Consumer Research (JCR)
  • Marketing Science (MS)
  • Journal of the Academy of Marketing Science (JAMS)
  • International Journal of Research in Marketing (IJRM)
  • Journal of Retailing (JR)
  • Journal of Product Innovation Management (JPIM)
  • Journal of Service Research (JSR)

BI Norwegian Business School's marketing faculty are recognized by their peers and hold numerous review board positions at influential journals, including Journal of Marketing, International Journal of Research in Marketing, and Journal of Service Research. They have won several awards including the prestigious Louis W. Stern Award, the Steenkamp long-term impact award at IJRM, the JSR best paper award, the Hans B. Thorelli Award for best JIM article and the Ig Nobel prize.

Read more about the Department

Areas of Research

The department seeks candidates interested in all areas of marketing: consumer behaviour, marketing strategy and marketing modeling. Substantive fields include branding, business-to-business marketing, international marketing, retailing and services marketing.

Distinguishing Features of the Specialisation

  • Highly international profile
  • Focus on international academic communication and knowledge dissemination through journal publications and conference participation
  • PhD seminars are taught by international experts in the respective areas of research
  • The PhD course program provides a thorough training, with in-depth courses in consumer behaviour, modeling and strategy
  • All PhD candidates receive financial support while in the programme

"The Department of Marketing at BI has a very vibrant research community. Its internationally recognised faculty and diverse group of PhD candidates provide an intellectually stimulating research environment. During my time at BI, I received rigorous scholarly training, conducted high quality research with the guidance of highly qualified faculty, and had several opportunities to present my work at internal seminars and international conferences. All of this contributed to my placement at a leading business school in Europe upon graduation."


BI PhD alumnus, Assistant Professor, IESEG School of Management

PhD scholarships

All PhD candidates receive financial support when accepted into the programme. The candidates are hired as full-time employees on an initial four-year contract. Continuation of the support through the four years of the program is dependent on good standing and regular progress towards completing the programme’s requirements. PhD candidates are entitled to full parental leave and health insurance, and are part of the Norwegian Public Service Pension Fund. The workplace is BI Norwegian Business School at its main campus in Oslo.


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