Capitalizing on creativity

12. May 2016

This article is more than one year old

Miha Skerlavaj

Capitalizing on creativity requires supportive leaders, proactive employees, understanding of innovation process as a multi-player game, says Miha Škerlavaj.

Innovation requires both creating and implementing novel ideas. However, the same conditions favoring creation of novel-ideas often impede the idea-implementation process. Our earlier study (Škerlavaj, Černe, & Dysvik, 2014) showed that excessive creative-idea generation (in terms of both frequency and creativity of ideas) can lead to diminished returns with regard to idea implementation.

Read more: Leading highly creative ideas to innovation

In other words, there is a 'too-much-of-a-good-thing' effect present when implementing highly creative ideas. How do we lead in a way to utilize the potential of highly creative ideas?, asks Miha Škerlavaj in this lecture.



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