BI BUSINESS
REVIEW
BI BUSINESS
REVIEW
-
BI Business Review Foreign divestments: Why there is no place like home
Are companies with a strong domestic network more likely to internationalise? Not necessarily, according to a new study.
-
BI Business Review Does humour in advertising work?
Ads that make us laugh can also make us buy. However, new research shows that companies should favour a certain type of humour.
Relationships
Social relationships remain an important factor in business and society. How do they affect our decision-making?
Carlos Velasco
Carlos' work is at the intersection between Psychology, Marketing, and Human–Computer Interaction, and focuses on understanding, and capitalizing on, our multisensory experiences and their guiding principles.
See all articles
Newsletter
Sign up for our newsletter to get the latest news from BI Business Review.
sign up