Tasting colours and shapes: Signalling taste through packaging
The shape and colour of a product’s packaging signal what our favourite cheese may taste like –…
Thursday, November 30, 2023 - Carlos Velasco, Melanie Labusch, Manuel Perea
Aligning your marketing strategies with the science of aesthetics can have a significant impact on…
We have collected five articles for quiet summer days
Do seasonal changes affect our eating experiences? More than you think, according to a new study.
Apple continuously tempts consumers to pick the unsustainable choice.
The shape and colour of a product’s packaging signal what our favourite cheese may taste like –…
The era of provocative girls, the (not very) sustainable practices of H&M and Coca-Cola, silent…
CSR initiatives resonate with your customers, but they are also good for business, according to a…
What is the best way to communicate a crisis?
Our society would benefit greatly if more people were willing to reconsider the things and…