How to engage participants and get your message across in videoconferences.
1. Sound is more important than picture
Your colleagues and students know what your face looks like. Focus on sound quality, rather than getting the picture just right. Pay attention to the ambient sound in the room where you record. Fans and other squeaky things can be very annoying. Headphones can make you look a little dorky, but if you are in a noisy environment, they can improve sound quality significantly.
The only way to find out what your sound quality is like is to record yourself. Experiment with your phone, your laptop and other available devices to find the best one.
2. Background, lights, clothing
The background should not draw attention away from you. For example, dark cloth is excellent.
You should light up your face so that facial expressions are visible. Ideally light should come from three sources: From the centre, from the side and a little from above.
Whatever you do, never set yourself up with a window in the background. If you do, light will come from behind you and you will look like a police informant or member of the mafia in a TV interview. The ‘dark shadow’ is not a good look.
Wear solid colours. No dramatic patterns, nothing that draws attention to itself, no brightly coloured ties. People will focus on this and pay less attention to you. Stripes can create a vibrating effect (a moiré pattern) that may be uncomfortable to look at.