This story is about Miray, Nick, Ash and thousands of young digital entrepreneurs.
BI's Nordic Centre for Internet and Society and Harvard University's Berkman Klein Center for Internet and Society's Youth and Media Group recently published a report on how young people acquire skills and capital. The names in this article are pseudonyms, but the stories are from real people.
Young people grow up immersed in a digital platform ecosystem. They participate in a variety of paid and unpaid economic transactions where they consume and produce content, while exposing themselves to an intense flow of advertising.
The logic of data-driven business models means that online platforms have a paradoxical and contradictory relationship with youth. On the one hand, young people are empowered because they are given tools and spaces to exercise their agency as active and creative consumers and producers of culture. On the other, corporate platforms commodify their data, attention, culture, labor, and creativity for profits that are not shared equally.