BI BUSINESS
REVIEW
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BI Business Review
The senses control our spending
A hint of fragrance, a small gift on your way in, a tap on your shoulder, what do they have in common? They are seemingly insignificant experiences that can determine how much money you spend when shopping.
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BI Business Review
When Partners in Your Loyalty Program Hurt Your Business
Many loyalty reward programs add partner firms to boost customer loyalty and increase sales, but are these partnerships always mutually beneficial?
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BI Business Review
The hidden messages behind your Halloween candy
Did you believe the font, colour and packaging material of your favourite treats were chosen at…
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BI Business Review
Why buy an electric car?
Price, environment or performance
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BI Business Review
5 ways responsible investing has gone mainstream
A review of 72 studies makes the financial case for ESG.
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BI Business Review
CFC Taxation: A way for rich countries to steal from the poor?
How to facilitate foreign investment in developing countries.
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BI Business Review
Boost sales - block shoppers from touching products
Understanding customer behaviour is important and recent experiments reveal a surprising message…
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BI Business Review
The digital economy is more youthful than you think
This story is about Miray, Nick, Ash and thousands of young digital entrepreneurs.