BI BUSINESS
REVIEW
BI BUSINESS
REVIEW
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BI Business Review Designing multisensory VR experiences
By better understanding their brands, customer journeys, sensory profiles and needs, marketers and managers can enhance their brand experiences through virtual reality. In five steps, learn how you can prototype multisensory experiences in VR.
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BI Business Review The 10 most read articles of 2019
This year, our readers flocked to articles on everything from flappers and chocolate, to stories on digital inequality and the characteristics of a natural born CEO.
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BI Business Review If status is everything, why settle for crumbs?
How much time does your company spend on the reputation game? A new study sheds light on the…
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BI Business Review Developing capabilities for organisational flexibility
Three capabilities influence companies' ability to handle strategic change, according to a major…
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BI Business Review Three challenges when the world is your key market
From the creators of Barbie to global food conglomerate Nestlé, marketing channel management in…
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BI Business Review The rebranding riddle: What drives customers away?
From Lego to Porsche, loyal customers form strong bonds with brands and make them part of their…
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BI Business Review Why are some stocks riskier than others?
A new study on investments in market anomalies once again proves that there is no such thing as a…
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BI Business Review Prices, reviews and ratings: What makes customers say «yes»?
Does price matter? Koen Pauwels investigates where in the world consumers are most sensitive to…