Business
BI BUSINESS
REVIEW
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BI Business Review
Credit cards in the freezer: explaining payment problems with behavior
Has your relationship with your credit card ever turned sour? Behavioral economics reveal why some cardholders are more irrational than others.
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BI Business Review
3 keys for successful strategic alliances in volatile times
Few can afford to go it alone in today’s markets. Partnerships, including strategic alliances and joint ventures, provide great flexibility for companies when adapting to disruptions or crises that require fast responses.
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BI Business Review
When salespeople act questionably, buyers take revenge
Hell hath no fury like a buyer scorned, according to a new study on salesperson behaviour and…
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BI Business Review
The sound of salmon: Using multisensory marketing insights for brand reinforcement
How can premium brands further differentiate in the eyes of consumers? A study of the multisensory…
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BI Business Review
The do’s and don’ts for marketing in a recession
It is high time companies start developing marketing strategies for the difficult times ahead.
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BI Business Review
Trusting the “experts” is turning us all into pandemic pessimists
The recent economic shutdown caused by the Covid-19 outbreak has created a totally new and…