BI BUSINESS
REVIEW
BI BUSINESS
REVIEW
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BI Business Review Developing capabilities for organisational flexibility
Three capabilities influence companies' ability to handle strategic change, according to a major study spanning over a twelve-year period.
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BI Business Review Three challenges when the world is your key market
From the creators of Barbie to global food conglomerate Nestlé, marketing channel management in foreign markets have long proved to be a daunting prospect for companies. In a study, we tried to make their job easier.
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BI Business Review Why are some stocks riskier than others?
A new study on investments in market anomalies once again proves that there is no such thing as a…
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BI Business Review Prices, reviews and ratings: What makes customers say «yes»?
Does price matter? Koen Pauwels investigates where in the world consumers are most sensitive to…
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BI Business Review The best of two worlds
When Heidi Wiig celebrates the talented future leaders of China's business world, a Norwegian…
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BI Business Review Multisensory packaging design
Our conception of product packaging has shifted from considering it merely as a means of…
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BI Business Review Foreign divestments: Why there is no place like home
Are companies with a strong domestic network more likely to internationalise? Not necessarily,…
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BI Business Review Does humour in advertising work?
Ads that make us laugh can also make us buy. However, new research shows that companies should…