BI BUSINESS
REVIEW
BI BUSINESS
REVIEW
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BI Business Review Foreign divestments: Why there is no place like home
Are companies with a strong domestic network more likely to internationalise? Not necessarily, according to a new study.
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BI Business Review Does humour in advertising work?
Ads that make us laugh can also make us buy. However, new research shows that companies should favour a certain type of humour.
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BI Business Review Creating buzz before new product launches: Is it always a good idea?
Many firms aim to create buzz when launching new products. But pre-launch marketing for new…
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BI Business Review The Sustainable Challenge: Incorporating Triple Bottom Line Logic into Marketing
How can businesses include ecological action and social responsibility into its marketing efforts…
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BI Business Review What can marketers learn from chefs?
Our food experiences are some of the most multisensory events of our everyday lives. But what can…
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BI Business Review Relationships: The missing link in mergers and acquisitions?
Mergers and acquisitions (M&As) continue to be a popular means for firms to grow, internationalize…
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BI Business Review The unexpected value of beer sounds
Can sounds influence our perception of whether a beer is more or less premium?
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BI Business Review Sustainable HRM helps innovation and can make hotel guests happier
Hotels can make a business case for embracing sustainable Human Resource Management (HRM) as an…