BI BUSINESS
REVIEW
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BI Business Review
CFC Taxation: A way for rich countries to steal from the poor?
How to facilitate foreign investment in developing countries.
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BI Business Review
Boost sales - block shoppers from touching products
Understanding customer behaviour is important and recent experiments reveal a surprising message for retailers. Discourage customers from touching in-store products and they will buy more.
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BI Business Review
Credit cards in the freezer: explaining payment problems with behavior
Has your relationship with your credit card ever turned sour? Behavioral economics reveal why some…
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BI Business Review
3 keys for successful strategic alliances in volatile times
Few can afford to go it alone in today’s markets. Partnerships, including strategic alliances and…
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BI Business Review
Rich get richer, also in the platform economy
Crowd workers do not reap the benefits of flexible work.
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BI Business Review
When salespeople act questionably, buyers take revenge
Hell hath no fury like a buyer scorned, according to a new study on salesperson behaviour and…
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BI Business Review
The sound of salmon: Using multisensory marketing insights for brand reinforcement
How can premium brands further differentiate in the eyes of consumers? A study of the multisensory…
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BI Business Review
The do’s and don’ts for marketing in a recession
It is high time companies start developing marketing strategies for the difficult times ahead.