BI BUSINESS
REVIEW
BI BUSINESS
REVIEW
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BI Business Review Do we need brands in the digital age?
Markets, media channels and consumer journeys are being digitalised. Will this reduce the value of brands? Or will brand thinking become more important than ever?
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BI Business Review Sweat Consumer Insight out!
How to know if your commercial or the experience you create for your customers is emotionally engaging? You can measure the quantity of sweat they secrete.
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BI Business Review Will songs be written about self-driving cars?
Self-driving cars could dampen the consumer love affair with cars and car brands. However, new…
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BI Business Review Technology is changing the rules of value creation
Professor Øystein D. Fjeldstad is trying to understand what is happening. And he’s excited about…
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BI Business Review The film conundrum
It has become much more expensive to make films and television series. At the same time, we are…
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BI Business Review Toxic collaboration ruins good projects
Researchers have identified four destructive ways to cooperate. Luckily, there is a cure.
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BI Business Review Lady Gaga boosts sales when shop is full of customers
Customers spend less money shopping when the shop is filled to the brim with customers. Fast-paced…
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BI Business Review Meet Professor Benny Geys
One of Professor Benny Geys fields of expertise is fiscal federalism. How a country’s public…