BI BUSINESS
REVIEW
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BI Business Review
The digital economy is more youthful than you think
This story is about Miray, Nick, Ash and thousands of young digital entrepreneurs.
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BI Business Review
Credit cards in the freezer: explaining payment problems with behavior
Has your relationship with your credit card ever turned sour? Behavioral economics reveal why some cardholders are more irrational than others.
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BI Business Review
Sustaining post-corona fiscal discipline
Budget preparation by top civil servants can allow for better balancing of public books after…
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BI Business Review
Rich get richer, also in the platform economy
Crowd workers do not reap the benefits of flexible work.
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BI Business Review
When salespeople act questionably, buyers take revenge
Hell hath no fury like a buyer scorned, according to a new study on salesperson behaviour and…
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BI Business Review
The sound of salmon: Using multisensory marketing insights for brand reinforcement
How can premium brands further differentiate in the eyes of consumers? A study of the multisensory…
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BI Business Review
7 ways life in lockdown is changing our behaviour
The corona outbreak is a disaster for our society, but it is also an interesting time to reflect…
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BI Business Review
The do’s and don’ts for marketing in a recession
It is high time companies start developing marketing strategies for the difficult times ahead.