BI BUSINESS
REVIEW
BI BUSINESS
REVIEW
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BI Business Review Foreign divestments: Why there is no place like home
Are companies with a strong domestic network more likely to internationalise? Not necessarily, according to a new study.
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BI Business Review Does humour in advertising work?
Ads that make us laugh can also make us buy. However, new research shows that companies should favour a certain type of humour.
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BI Business Review Creating buzz before new product launches: Is it always a good idea?
Many firms aim to create buzz when launching new products. But pre-launch marketing for new…
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BI Business Review The Sustainable Challenge: Incorporating Triple Bottom Line Logic into Marketing
How can businesses include ecological action and social responsibility into its marketing efforts…
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BI Business Review What can marketers learn from chefs?
Our food experiences are some of the most multisensory events of our everyday lives. But what can…
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BI Business Review The Tarantino Puzzle
From the Oscars to the Nobel Prize in science, social relationships play a fascinating role in…
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BI Business Review The CEO words investors refuse to buy
Have you ever heard a manager praise their company’s «tremendous», «awesome» or «unbelievable»…
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BI Business Review Employees who dream of becoming leaders do not speak up about problems at the workplace
Do your employees speak up when they disagree about changes at work? Or when problems arise? Not…