Research
BI BUSINESS
REVIEW
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BI Business Review
Synaesthetic marketing in action
How we co-created with a chef, a sculptor, interactive dandelions, and the sound of dripping water to reach 10,000 people with our marketing campaign.
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BI Business Review
The hidden messages behind your Halloween candy
Did you believe the font, colour and packaging material of your favourite treats were chosen at random? “Think again”, says BI’s Associate Professor Carlos Velasco.
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BI Business Review
Lockdown may have helped economy
Government response coordinated market participants and reduced uncertainty.
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BI Business Review
What is the EU for?
Russian gas and the European identity crisis.
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BI Business Review
Why buy an electric car?
Price, environment or performance
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BI Business Review
Bridging the macroeconomic gap by analyzing household inequalities
A better understanding of the forces behind growing inequality and how households might respond…