What has been your career path leading up to your current position?
In high school I studied music, with big ambitions to either become an opera singer or a violinist. After high school, thanks to the advice of my guidance counselor at the time, I took a bachelor's degree in culture and management at BI. I then pursued a master's degree in marketing, also at BI.
After finishing my master's, I decided to take a gap year while applying for jobs. Part of me thought I would get my "dream job" in marketing at once, but it didn't turn out like that. Instead I ended up spending the year working as a taxi driver for my brother! That was great fun, and I actually still do once in a while if they have a driver shortage.
After that year, a doctoral position came up for a project at BI Center for Creative Industries (BI CCI), which I applied for and got. I then proceeded to take my doctorate at the Department of Media and Communication at the University of Oslo while I had my office space at BI. Following this I worked as a university lecturer and substitute here at BI.
During this period, I applied for jobs pretty much everywhere within academia, until I finally got a permanent position as a university lecturer. Today I am an Associate Professor and also the Associate Dean for the bachelor's program in Creative Industries Management here at BI.
What are your current research projects?
As I'm on maternity leave at the moment, I don't have any major ongoing projects. However, I normally conduct research within two main realms. One is related to my PhD project, which was about digitization and diversity within the book industry, and how we use digital services in that context. The second one deals with crisis communication, where I work closely with Mona Solvoll.
I also have some loose thoughts and ideas that I really want to look further into in the future, for instance I want to investigate how large events potentially affect tourism.
What makes your research meaningful to you?
To see that new thoughts and insights light up for the students. It is very rewarding to see them crack codes, and to observe their progress. It is also meaningful to me to see that what I do in terms of research means something to the students or to society at large, and that what I have to offer can help bring us a step further.