Department of marketing

The research at the Department of Marketing focuses on relevance, theory development, and creating solutions for companies. Look for a researcher in the department's expert list.

BI Norwegian Business School registers our scientific publications in the national database Cristin (Current Research Information System In Norway).

Below is a list of all our publications.


  • Veflen, Nina Jeanette & Bánáti, Diána (2023)
    Ethics in Food Safety Management
  • Veflen, Nina Jeanette; Andersen, Veslemøy Eva Margrethe & Lelieveld, Huub (2023)
    Misinformation about food safety
  • Langsrud, Solveig; Skuland, Silje Elisabeth, Teixeira, Paula, Veflen, Nina Jeanette, Allison, Rosalie, Crawford, Bob, Izsó, Tekla, Kasza, Gyula, Lecky, Donna M., Nicolau, Anca Ioana & Scholderer, Joachim (2023)
    A trans disciplinary and multi actor approach to develop high impact food safety messages to consumers: Time for a revision of the WHO - Five keys to safer food?
    Trends in Food Science & Technology, 133, p. 87-98. Doi: 10.1016/j.tifs.2023.01.018
  • Witell, Lars; Snyder, Hannah & Carlborg, Per (2023)
    Against Service Innovation: Why Service Innovation Is Not Sustainable
  • Yilmaz, Tuba; Sagfossen, Sofie & Velasco, Carlos (2023)
    What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding
    Journal of Business Research, 165. Doi: 10.1016/j.jbusres.2023.114056
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