Department of marketing

Publications

• Veflen, Nina Jeanette & Bánáti, Diána (2023)
  Ethics in Food Safety Management
• Veflen, Nina Jeanette; Andersen, Veslemøy Eva Margrethe & Lelieveld, Huub (2023)
  Misinformation about food safety
• Langsrud, Solveig; Skuland, Silje Elisabeth, Teixeira, Paula, Veflen, Nina Jeanette, Allison, Rosalie, Crawford, Bob, Izsó, Tekla, Kasza, Gyula, Lecky, Donna M., Nicolau, Anca Ioana & Scholderer, Joachim (2023)
  A trans disciplinary and multi actor approach to develop high impact food safety messages to consumers: Time for a revision of the WHO - Five keys to safer food?
  Trends in Food Science & Technology, 133, p. 87-98. Doi: 10.1016/j.tifs.2023.01.018
• Witell, Lars; Snyder, Hannah & Carlborg, Per (2023)
  Against Service Innovation: Why Service Innovation Is Not Sustainable
  Doi: 10.1007/978-3-031-16666-2_11
• Yilmaz, Tuba; Sagfossen, Sofie & Velasco, Carlos (2023)
  What makes NFTs valuable to consumers? Perceived value drivers associated with NFTs liking, purchasing, and holding
  Journal of Business Research, 165. Doi: 10.1016/j.jbusres.2023.114056
• Scharfenberger, Phillipp; Wentzel, Daniel, Warlop, Luk & Riegler, Verena (2023)
  The proximal self: Why material objects are particularly relevant for consumers' self-definition
  Psychology & Marketing, p. 1196-1210. Doi: 10.1002/mar.21804
  Show summary

  Previous research has extensively investigated the relationships that consumers create and maintain with their possessions. However, little is known about why material objects (compared to immaterial ones) may be particularly relevant for consumers' self-definition. In this research, we argue that being physically close to objects helps consumers to feel psychologically close to the more abstract meaning of these objects. Four experimental studies provide converging support for this reasoning. Specifically, these studies indicate that being proximal to an object reduces the psychological distance to the object's meaning and enhances the benefits that consumers associate with the object. Moreover, the effect of bodily proximity on perceived benefits is moderated by separation anxiety, such that consumers that are highly anxious about being separated from the object's meaning derive higher benefits from being proximal to it. The findings contribute to research on the extended self and highlight the potential importance of physical proximity as a motivational driver of consumer behavior.

• Gripsrud, Geir; Hunneman, Auke & Solberg, Carl Arthur (2023)
  Speed of internationalization of new ventures and survival in export markets
  International Business Review, 23(4). Doi: 10.1016/j.ibusrev.2023.102121
• Ringler, Christine; Sirianni, Nancy J., Peck, Joann & Gustafsson, Anders (2023)
  Does your demonstration tell the whole story? How a process mindset and social presence impact the effectiveness of product demonstrations
  Journal of the Academy of Marketing Science. Doi: 10.1007/s11747-023-00934-6
• Warren, Nathan & Hanson, Sara (2023)
  Tipping, Disrupted: The Multi-Stakeholder Digital Tipped Service Journey
  Journal of Service Research, 26(3), p. 389-404. Doi: 10.1177/10946705231166742
• Snyder, Hannah (2023)
  Designing the literature review for a strong contribution
  Journal of Decision Systems (JDS). Doi: 10.1080/12460125.2023.2197704
• Lins, Sebastian; Becker, Jan-Michael, Lyytinen, Kalle & Sunyaev, Ali (2023)
  A Design Theory for Certification Presentations
  Data Base for Advances in Information Systems, 54(3), p. 75-118. Doi: 10.1145/3614178.3614183
  Show summary

  Prior information system research remains inconsistent of the effects of system certifications. In their current use, certifications are often reduced to graphical seals. This approach fails to incorporate detailed assurance information emanating from the certification process. To address this gap, we adopt a design science approach and deploy a four-phase research design to clarify how to design impactful IS certification presentations. First, we identify sources of users’ limited understanding of seals and formulate a design proposal for a certification presentation by drawing upon the elaboration likelihood model. In the second phase, we formulate and validate a set of design meta-requirements and guidelines to improve certification presentation, using cognitive load theory and Toulmin’s model of argumentation as kernel theories. In the third phase, new certification presentations that comply with the proposed guidelines are developed and evaluated for their effectiveness. We show that presentations that augment seal-based certification presentations with richer assurance information improve certification effectiveness. This increases users’ assurance and trust perceptions when the presentations align with the users’ cognitive information processing needs in ways that reduce their cognitive load and enhance argument quality of assurance information.

• Dahlstrøm, Robert & Nygaard, Arne (2023)
  Better Together in the Long Run? How Evolution of Co-Branding Alliance Affect Vertical Control, Role Ambiguity, and Performance
  The journal of business & industrial marketing. Doi: 10.1108/JBIM-07-2022-0304
• Velasco, Carlos; Escobar Barbosa, Francisco & Petit, Olivia (2023)
  Ethics of experience design and management in the context of digital transformations
  Morals + Machines.
• Escobar Barbosa, Francisco; Velasco, Carlos, Byrne, Derek V. & Wang, Qian J (2023)
  Assessing mechanisms behind crossmodal associations between visual textures and temperature concepts
  Journal of Experimental Psychology: Human Perception and Performance.
• Koller, Monika; Salzberger, Thomas, Floh, Arne, Zauner, Alexander, Sääksjärvi, Maria & Schifferstein, Hendrik N.J. (2023)
  Measuring individual differences in active smelling to evaluate products – The ENFAS-Instrument
  Food Quality and Preference, 110. Doi: 10.1016/j.foodqual.2023.104925
• Faramarzi, Ashkan; Worm, Stefan & Ulaga, Wolfgang (2023)
  Service strategy’s effect on firm performance: A meta-analysis of the servitization literature
  Journal of the Academy of Marketing Science. Doi: 10.1007/s11747-023-00971-1
  Show summary

  The servitization literature has evolved into a rich field of academic inquiry that today calls for a consolidation of extant knowledge and opens new opportunities for meta-analytic reviews. The present research provides a fine-grained understanding of the servitization–firm performance relationship. We first develop an integrative conceptual framework that systematically ties together factors identified in prior research that affect the relationship. Through a meta-analysis of 379 effect sizes across 85 studies, we then provide broad-based empirical evidence that servitization indeed exerts a positive effect on firm performance. We further examine a broad set of potential moderators affecting the servitization–performance relationship to understand and explain the heterogeneity and, at times, the inconsistency of prior results regarding the relationship’s directionality and strength. Finally, we provide guidance for future research, from both a substantive and methodological standpoint, and sketch out an integrative conceptual model for future research.

• Caruelle, Delphine Sylvie Sophie; Lervik-Olsen, Line & Gustafsson, Anders (2023)
  The Clock is Ticking—Or Is It? Customer Satisfaction Response to Waiting Shorter vs. Longer than Expected During a Service Encounter
  Journal of Retailing, 99(2), p. 247-264. Doi: 10.1016/j.jretai.2023.03.003
• Iversen, Nina Marianne; Foley, Carmel & Hem, Leif Egil (2023)
  THE ROLE OF IMMERSIVE FESTIVAL EXPERIENCES, IDENTITY, AND MEMORY IN CULTURAL HERITAGE TOURISM
  Event Management, 27(1), p. 33-50. Doi: 10.3727/152599522X16419948694847
• Hunneman, Auke; Bijmolt, Tammo H.A. & Elhorst, J. Paul (2023)
  Evaluating store location and department composition based on spatial heterogeneity in sales potential
  Journal of Retailing and Consumer Services, 73. Doi: 10.1016/j.jretconser.2023.103355
• Ueland, Øydis; Langsrud, Solveig & Veflen, Nina (2023)
  Food risk communication to consumers: The scare of antibiotic resistant bacteria in chicken
  International Journal on Food System Dynamics, 14(2), p. 212-225. Doi: 10.18461/ijfsd.v14i2.F6
• Valenti, Albert; Srinivasan, Shuba, Yildirim, Gokhan & Pauwels, Koen (2023)
  Direct mail to prospects and email to current customers? Modeling and field-testing multichannel marketing
  Journal of the Academy of Marketing Science, p. 1-20. Doi: 10.1007/s11747-023-00962-2
• Velasco, Carlos; Corradi, Guido & Motoki, Kosuke (2023)
  Harmony of senses: Exploring the impact of sound aesthetic features' on taste imagery
  Food Quality and Preference.
• Dorotic, Matilda; Stagno, Emanuela & Warlop, Luk (2023)
  AI on the street: Context-dependent responses to artificial intelligence
  International Journal of Research in Marketing. Doi: 10.1016/j.ijresmar.2023.08.010
  Show summary

  As artificial intelligence (AI) applications proliferate, their creators seemingly anticipate that users will make similar trade-offs between costs and benefits across various commercial and public applications, due to the technological similarity of the provided solutions. With a multimethod investigation, this study reveals instead that users develop idiosyncratic evaluations of benefits and costs depending on the context of AI implementation. In particular, the tensions that drive AI adoption depend on perceived personal costs and choice autonomy relative to the perceived (personal vs. societal) benefits. The tension between being served rather than exploited is lowest for public AI directed at infrastructure (cf. commercial AI), due to lower perceived costs. Surveillance AI evaluations aredriven by fears beyond mere privacy breaches, which overcome the societal and safety benefits. Privacy-breaching applications are more acceptable when public entities implement them (cf. commercial). The authors provide guidelines for public policy and AI practitioners, based on how consumers trade off solutions that differ in their benefits, costs, data transparency, and privacy enhancements.

• Hoang, Chi; Knöferle, Klemens & Warlop, Luk (2023)
  Using different advertising humor appeals to generate firm-level warmth and competence impressions
  International Journal of Research in Marketing. Doi: 10.1016/j.ijresmar.2023.08.002
  Show summary

  An online experiment and a large-scale correlational study show that the effects of a humor appeal in product advertising go beyond consumers’ general attitudes toward the ad and the advertised product. A humor appeal influences consumers’ perceptions of the advertised firms’ competence and warmth. Importantly, the competence and warmth signaling values of humor in advertising vary with the nature of the humor appeal. We specifically find that an incongruity resolution humor appeal enhances consumers’ impressions of the firms’ competence but only when consumers can resolve the incongruity. A tension relief humor appeal enhances consumers’ impressions of the firms’ warmth. Humorous self-disparagement reduces impressions of the firms’ competence, while other-disparagement reduces both warmth and competence firm impressions. We discuss how firms can use humor appeals in their marketing communication to signal their different qualities.

• Gripsrud, Geir; Solberg, Carl Arthur & Hunneman, Auke (2023)
  Speed of internationalization of new ventures and survival in export markets
  International Business Review. Doi: 10.1016/j.ibusrev.2023.102121
• Sääksjärvi, Maria (2023)
  From mental pictures to mental movies: a new approach to positioning of innovations
  International Journal of Innovation Science. Doi: 10.1108/IJIS-03-2023-0061
• Dorotic, Matilda; Stagno, Emanuela & Warlop, Luk (2023)
  AI on the street: Context-dependent responses to artificial intelligence
  International Journal of Research in Marketing. Doi: 10.1016/j.ijresmar.2023.08.010
  Show summary

  As artificial intelligence (AI) applications proliferate, their creators seemingly anticipate that users will make similar trade-offs between costs and benefits across various commercial and public applications, due to the technological similarity of the provided solutions. With a multimethod investigation, this study reveals instead that users develop idiosyncratic evaluations of benefits and costs depending on the context of AI implementation. In particular, the tensions that drive AI adoption depend on perceived personal costs and choice autonomy relative to the perceived (personal vs. societal) benefits. The tension between being served rather than exploited is lowest for public AI directed at infrastructure (cf. commercial AI), due to lower perceived costs. Surveillance AI evaluations are driven by fears beyond mere privacy breaches, which overcome the societal and safety benefits. Privacy-breaching applications are more acceptable when public entities implement them (cf. commercial). The authors provide guidelines for public policy and AI practitioners, based on how consumers trade off solutions that differ in their benefits, costs, data transparency, and privacy enhancements.

• Ghanbarpour, Tohid; Crosby, Lawrence, Johnson, Michael & Gustafsson, Anders (2023)
  The Influence of Corporate Social Responsibility on Stakeholders in Different Business Contexts
  Journal of Service Research.
• Tran, Huy; Veflen, Nina, Reinoso-Carvalho, Felipe, Tabassum, Farhana & Velasco, Carlos (2023)
  Seasonal multisensory eating experiences in Norway and Colombia
  Food Quality and Preference, 109. Doi: 10.1016/j.foodqual.2023.104873
• Edelblum, Andrew B. & Warren, Nathan (2023)
  Real men don’t share (online): perceived neediness and the frequent-posting femininity stereotype
  European Journal of Marketing. Doi: 10.1108/EJM-12-2022-0883
• Howe, Lauren; Shepherd, Steven, Warren, Nathan, Mercurio, Kathryn & Campbell, Troy H. (2023)
  Expressing Dual Concern in Criticism for Wrongdoing: The Persuasive Power of Criticizing with Care
  Journal of Business Ethics. Doi: 10.1007/s10551-023-05475-0
• Heldal, Frode & Stiklestad, Trond (2022)
  Snowflakes – team learning as tool; you are not better than your group.
• Weiss, Stephanie; Knöferle, Klemens & Vossen, Alexander (2022)
  Meaningfully Different? How Visual Semantics Help New Ventures Achieve Optimal Distinctiveness
  Academy of Management Proceedings. Doi: 10.5465/AMBPP.2022.16061abstract
• Pauwels, Koen; Sud, Bharat, Fisher, Robert & Antia, Kersi (2022)
  Should you change your ad messaging or execution? It depends on brand age
  Applied Marketing Analytics. Doi: 10.2139/ssrn.3913055
• Olson, Erik Lee (2022)
  Advocacy bias in the green marketing literature: Where seldom is heard a discouraging word
  Journal of Business Research, 144, p. 805-820. Doi: 10.1016/j.jbusres.2022.02.052
• Olson, Erik Lee (2022)
  ‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions
  Journal of Business Research, 150, p. 389-398. Doi: 10.1016/j.jbusres.2022.05.063
• Escobar, Francisco Jose Barbosa; Velasco, Carlos, Byrne, Derek V. & Wang, Qian J (2022)
  Crossmodal associations between visual textures and temperature concepts
  Quarterly Journal of Experimental Psychology (QJEP). Doi: 10.1177/17470218221096452
• Petit, Olivia; Velasco, Carlos, Wang, Qian J & Spence, Charles (2022)
  Consumer Consciousness in Multisensory Extended Reality
  Frontiers in Psychology, 13. Doi: 10.3389/fpsyg.2022.851753
• Koch, Alexander; Mønster, Dan, Nafziger, Julia & Veflen, Nina (2022)
  Food safety related efficacy beliefs, behaviors, beliefs in myths, and the effects of educational online interventions: Data from an online survey experiment with 1,973 consumers from Norway and the UK.
  Data in Brief, 42. Doi: 10.1016/j.dib.2022.108102
  Show summary

  Data were collected in a randomized controlled trial of a game-based online intervention aimed at fostering awareness of food safety and risk-reducing behavior among consumers. 1,973 participants from the UK and Norway, aged 18–89 years, were assigned to (i) a control condition, or (ii) exposed to a brief information video, or (iii) in addition played an online game (two different conditions). In all conditions, participants answered a pre- and post-survey with seven days in between. The surveys comprised questions on sociodemographic background, preferences related to food, recent food safety behaviors and beliefs in the efficacy of a number of food safety actions, as well as beliefs in myths related to food and hygiene. Efficacy beliefs (13 questions in the pre- and post-surveys) capture how an individual thinks particular actions will affect the likelihood of contracting food-borne disease. Beliefs in myths (8 questions in the pre- and post-surveys) refer to commonly held ‘true-or-false’ beliefs with no base in scientific facts. Target behavior (21 questions in the pre- and post-surveys) refer to self-reported food safety behaviors that were targeted in the interventions. Additional questions address beliefs and behavior in relevant food safety areas that were not targeted in the interventions. The survey items related to beliefs and behaviors were based on or inspired by previous work of the SafeConsume EU consortium (www.safeconsume.eu). In the information condition, participants watched a two-minute information video about food safety. Participants were given information about five broad themes: personal hygiene (hand washing), kitchen hygiene (cleaning utensils and surfaces), washing fresh vegetables and fruits, not rinsing meat or poultry, checking the temperature of cooked meat or poultry. In the game conditions, participants first watched an information video (either the neutrally framed one from the information condition or a version with pictures framed to trigger a disgust reaction). Then participants prepared four recipes in an online game, where they were repeatedly confronted with food safety related actions. After each recipe, participants received feedback on how they handled a number of important food safety actions. Our survey measures provide scholars and practitioners with data from adults in Norway and the UK to perform analyses regarding consumers’ knowledge and behavior related to food safety. Data and the replication code for the associated research article Koch et al. [3] are accessible at Koch et al. [4].

• Abrahamsen, Morten H.; Halinen, Aino & Naudè, Peter (2022)
  The role of visioning in business network strategizing
  Journal of Business Research, 154. Doi: 10.1016/j.jbusres.2022.113334
  Show summary

  Visioning the future is an essential aspect of strategizing. However, how managers make sense of their networked business environment, future changes in it, and how this visioning informs their interaction and networking has hardly been explored. Drawing on organizational foresight and business network research, we enhance the visioning concept by conducting an abductive qualitative case study on its role in business network strategizing. By comparing forward-looking and backward-looking perspectives of managers in companies within a particular business network, the study reveals what managers can foresee, what limits their visioning, and to what extent visioning informs network strategizing. Our findings suggest that visioning helps managers to openly contemplate the future, to envisage structural changes, detect probable trends, and form strategic intentions, but individual cognitive frameworks and network constraints limit their visioning. The study contributes to the current sensemaking view of network strategizing by proposing a conceptual model where visioning forms an important step in between reflection and networking, and by showing how managers consciously prepare for the future.

• Kriz, Alexandra; Tresidder, Julia, Dowd, Anne-Maree, Weerawardena, Jay, Witell, Lars, Snyder, Hannah & de Pallant, Rohan (2022)
  Business model–dynamic capabilities and open innovation initiatives in research-intensive organisations: A case of Australia's national science agency
  Australian Journal of Public Administration. Doi: 10.1111/1467-8500.12570
• Olsen, Per Ingvar & Abrahamsen, Morten H. (2022)
  The Oslo case: Agile and adaptive responses to Covid-19 challenges by actors in local and globally extended health technology clusters
• Prenkert, Frans; Huang, Lei, Huemer, Lars, Kask, Johan, Landquist, Maria, Pagano, Alessandro, Perna, Andrea, Poblete, León, Ratajczak-Mrozek, Milena, Wagrell, Sofia, Hedvall, Klas, Hasche, Nina, Eklinder Frick, Jens, Abrahamsen, Morten H., Aramo-Immonen, Heli, Baraldi, Enrico, Bocconcelli, Roberta & Harrison, Debbie (2022)
  Resource interaction: Key concepts, relations and representations
  Industrial Marketing Management, 105, p. 48-59. Doi: 10.1016/j.indmarman.2022.05.008
• Solberg, Carl Arthur & Durrieu, François (2022)
  Patterns of international marketing strategy
  The journal of business & industrial marketing. Doi: 10.1108/JBIM-02-2022-0091
• Fronczek, Lane Peterson; Mende, Martin, Scott, Maura, Nenkov, Gregana & Gustafsson, Anders (2022)
  Friend or foe? Can anthropomorphizing self-tracking devices backfire on marketers and consumers?
  Journal of the Academy of Marketing Science. Doi: 10.1007/s11747-022-00915-1
• Oest, Rutger Daniel van (2022)
  The Dependence of Chance-Corrected Weighted Agreement Coefficients on the Power Parameter of the Weighting Scheme: Analysis and Measurement
  Psychometrika. Doi: 10.1007/s11336-022-09881-7
• Dwivedi, Yogesh K.; Dutot, Vincent, Felix, Reto, Filieri, Raffaele, Flavián, Carlos, Gustafsson, Anders, Hinsch, Chris, Hollensen, Svend, Jain, Varsha, Kim, Jooyoung, Krishen, Anjala S., Hughes, Laurie, Lartey, Jared Offei, Pandey, Neeraj, Ribeiro-Navarrete, Samuel, Raman, Ramakrishnan, Rauschnabel, Philipp A., Sharma, Amalesh, Sigala, Marianna, Veloutsou, Cleopatra, Wirtz, Jochen, Wang, Yichuan, Alalwan, Ali Abdallah, Ahn, Sun Joo (Grace), Balakrishnan, Janarthanan, Barta, Sergio, Belk, Russell & Buhalis, Dimitrios (2022)
  Metaverse marketing: How the metaverse will shape the future of consumer research and practice
  Psychology & Marketing, 40, p. 750-776. Doi: 10.1002/mar.21767
  Show summary

  The initial hype and fanfare from the Meta Platforms view of how the metaverse could be brought to life has evolved into an ongoing discussion of not only the metaverse's impact on users and organizations but also the societal and cultural implications of widespread usage. The potential of consumer interaction with brands within the metaverse has engendered significant debate within the marketing-focused discourse on the key challenges and transformative opportunities for marketers. Drawing on insights from expert contributors, this study examines the marketing implications of the hypothetical widespread adoption of the metaverse. We identify new research directions and propose a new framework offering valuable contributions for academia, practice, and policy makers. Our future research agenda culminates in a checklist for researchers which clarifies how the metaverse can be beneficial to digital marketing and advertising, branding, services, value creation, and consumer wellbeing.

• Motoki, Kosuke; Nakahara, Takanobu & Velasco, Carlos (2022)
  Tasting brands: Associations between brand personality and tastes
  Journal of Business Research, 156. Doi: 10.1016/j.jbusres.2022.113509
• Deng, Jialin; Bertran, Ferran Altarriba, Obrist, Marianna, Mueller, Florian 'Floyd' & Velasco, Carlos (2022)
  Sketching the future of human-food interaction: Emerging directions for future practice
  International Journal of Gastronomy and Food Science, 31. Doi: 10.1016/j.ijgfs.2022.100629
• Söllner, Matthias; Mishra, Abhay N, Becker, Jan-Michael & Leimeister, Jan Marco (2022)
  Use IT Again? Dynamic Roles of Habit, Intention and their Interaction on Continued System Use by Individuals in Utilitarian, Volitional Contexts
  European Journal of Information Systems. Doi: 10.1080/0960085X.2022.2115949
  Show summary

  This paper employs a longitudinal perspective to examine continued system use (CSU) by individuals in utilitarian, volitional contexts when alternative systems are present . We focus on two key behavioural antecedents of CSU – habit and continuance intention – and theorise how the relationships between CSU and these antecedents evolve over time. In addition, we hypothesise how the interaction effect of habit and intention on CSU evolves temporally. Our theorising differs from extant literature in two important respects: 1) In contrast to the widespread acceptance of the diminishing effect of continuance intention on CSU in the information systems (IS) literature, we hypothesise that in our context, its impact increases with time; and 2) In contrast to the negative moderation effect of habit on the relationship between intention and CSU proposed in the literature, we posit a positive interaction effect. We collect longitudinal survey data on the use of a higher education IS from students in a European university. Our results suggest that the impact of continuance intention on CSU as well as the interaction effect between habit and intention are increasing over time. We further introduce a methodological innovation – the permutation approach to conduct the multi-group analysis with repeated measures – to the literature.

• Witell, Lars; Carlborg, Per & Snyder, Hannah (2022)
  Beyond the Line of Visibility: Toward Sustainable Service Innovation
  Doi: 10.1007/978-3-030-91828-6_29 577
• Dahlstrøm, Robert (2022)
  A Review of Benefits, Constraints, and Research Opportunities in the Markets for Voluntary Offset Investments
  Journal of Sustainable Marketing, 3(1), p. 72-83. Doi: 10.51300/jsm-2022-52
• Ghanbarpour, Tohid; Sahabeh, Easa & Gustafsson, Anders (2022)
  Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity
  Psychology & Marketing. Doi: 10.1002/mar.21703
  Show summary

  Brands and social media platforms are two main players in online behavioral advertising (OBA), but the extant literature overlooks the interaction between them. Although advertising brands invest considerable resources to target potential consumers through social media advertising, our analysis indicates that publisher-platform-related activities can elicit negative consequences. Thus, we examined the role of perceived ad complicity, that is, consumers' perception regarding advertisers partnering with the social media platforms in the OBA process. We used perceived ad complicity as a moderator to explain the variation in consumers' negative responses to OBA in a social media context. Our results indicate that consumers with high perceived ad complicity experience greater perceived ad intrusiveness. This effect directly impacts their attitudes toward publisher platforms and advertising brands but consumers react more negatively toward brands (vs. publisher platforms) regarding this practice. Furthermore, we found that consumers who are more sensitive to social norms experience stronger perceived ad complicity and that informing consumers about why they are seeing specific ads on their social media platforms does not change their views on ad complicity.

• Kurtmollaiev, Seidali; Lervik-Olsen, Line & Andreassen, Tor W. (2022)
  Competing through innovation: Let the customer judge!
  Journal of Business Research, 153, p. 87-101. Doi: 10.1016/j.jbusres.2022.08.002
• Koch, Alexander; Mønster, Dan, Nafziger, Julia & Veflen, Nina (2022)
  Fostering safe food handling among consumers: Causal evidence on game- and video-based online interventions
  Food Control, 135, p. 1-10. Doi: 10.1016/j.foodcont.2022.108825
• Veflen, Nina & Gonera, Antje (2022)
  Perceived usefulness of design thinking activities for transforming research to impact.
  Food Control, 143. Doi: 10.1016/j.foodcont.2022.109264
  Show summary

  Empirical studies that investigate the effect of design thinking within complex contexts involving multiple stakeholders are rare. The aim of this study is to contribute to the literature on design thinking, by investigating the perceived usefulness of including design thinking activities into a complex research project for food safety. A survey was distributed to all participants in SafeConsume, a Horizon 2020 research project, to measure perceived usefulness of design thinking activities such as collaborative workshops, visualization tools and empathic observation studies. Bivariate correlations and one-way ANOVAs were conducted in JMP Pro 14. The results indicate that design thinking activities may be useful also for large food safety projects. Multidisciplinary collaborative workshops can generate optimism and a sense of belonging among the participants, visualization tools can contribute to simplify complex information, and empathic observation studies makes it easier to think user centric. This study is one of few that quantitatively investigate the perceived usefulness of implementing design thinking into a multidisciplinary research project, and the findings contribute to a better understanding of the perceived effects of implementing design thinking into a large complex food safety research projects.

• Kurtmollaiev, Seidali; Lervik-Olsen, Line & Andreassen, Tor W. (2022)
  Honey or Condensed Milk? Improving Relative Brand Attractiveness through Commercial and Social Innovations
  Doi: 10.4324/9781003035749-16
• Caruelle, Delphine Sylvie Sophie; Shams, Poja, Gustafsson, Anders & Lervik-Olsen, Line (2022)
  Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines
  Marketing letters, 33, p. 163-169. Doi: 10.1007/s11002-021-09609-0
• Nygaard, Arne & Dahlstrøm, Robert (2022)
  Better together? How evolution of co-branding alliance affects performance
  The journal of business & industrial marketing. Doi: 10.1108/JBIM-07-2022-0304
  Show summary

  This study underscores the need to examine alliances via time series. Research that attempts to generalise from data collected at a single point in time is unlikely to be able to capture the dynamics associated with the development of a joint venture and offers limited opportunity to make inferences about the causal order of relationships. The model based on longitudinal data reveals that the stage of an alliance influences the level of vertical control and ambiguity and the effect of control on role ambiguity.

• Fjeldstad, Øystein Devik & Wathne, Kenneth Henning (2022)
  Business models and B2B governance Research
• Romeo, Elena; Jensen, Henrik, Hunneman, Auke & Velasco, Carlos (2022)
  Assessing the influence of packaging design symmetry, curvature, and mark on the perception of brand premiumness
  International Journal of Gastronomy and Food Science, 31. Doi: 10.1016/j.ijgfs.2022.100656
• Nygaard, Arne & Silkoset, Ragnhild (2022)
  Sustainable development and greenwashing: How blockchain technology information can empower green consumers
  Business Strategy and the Environment (BSE). Doi: 10.1002/bse.3338
• Sun, Ya-Yen; Gössling, Stefan, Hem, Leif Egil, Iversen, Nina Marianne, Walnum, Hans Jakob, Scott, Daniel & Oklevik, Ove (2022)
  Can Norway become a net-zero economy under scenarios of tourism growth?
  Journal of Cleaner Production, 363. Doi: 10.1016/j.jclepro.2022.132414
• Veflen, Nina & Teixeira, Paula (2022)
  Food safety myths consequences for health: A study of reported gastroenteritis incidence and prevalence in UK, Norway and Germany
  Food Control, 142, p. 1-8. Doi: 10.1016/j.foodcont.2022.109210
• Iversen, Nina; Hem, Leif Egil & Olsson, Ulf H. (2022)
  Willingness to buy US products in three Southeast European countries: The effects of cognitive, affective and conative components of country-of-origin image
  JEEMS. Journal of East European Management Studies, 27(3), p. 487-518. Doi: 10.5771/0949-6181-2022-3-487
• Iversen, Nina Marianne; hem, leif egil & Olsson, Ulf H. (2022)
  Willingness to buy US products in three Southeast European countries: The effects of cognitive, affective and conative components of country-of-origin image.
  JEEMS. Journal of East European Management Studies. Doi: 10.5771/0949-6181-2022-3-487
• Valenti, Albert; Yildirim, Gokhan, Vanhuele, Marc, Srinivasan, Shuba & Pauwels, Koen (2022)
  Advertising's sequence of effects on consumer mindset and sales: A comparison across brands and product categories
  International Journal of Research in Marketing. Doi: 10.1016/j.ijresmar.2022.12.002
• Veflen, Nina; Velasco, Carlos & Kraggerud, Hilde (2022)
  Signalling taste through packaging: The effects of shape and colour on consumers’ perceptions of cheeses
  Food Quality and Preference, 104. Doi: 10.1016/j.foodqual.2022.104742
• Crosby, Lawrence & Ghanbarpour, Tohid (2022)
  The Drucker intangibles measurement system: An academic perspective
  Journal of Business Research, 155. Doi: 10.1016/j.jbusres.2022.113452
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  There is widespread agreement in the literature that intangible assets, particularly those of a relational nature, are key determinants of firm performance. Scholars also acknowledge that stakeholder relationships and innovation are inextricably connected. Conceptual support for these linkages is found in established management theories and evidence from empirical research. However, this research has been handicapped by various data limitations. The purpose of this study is to introduce and evaluate a new dataset that overcomes many of those limitations, allowing for a more comprehensive examination of the complex interplay of relationship-based assets, innovation, and financial performance. Based on this review, we conclude that the Drucker system of measuring customer satisfaction, employee satisfaction/engagement, innovation, and corporate social performance exhibits sufficient content and other types of validity to be suitable for academic research involving this set of intangibles.

• Dwivedi, Yogesh K.; Cheung, Christy M.K., Conboy, Kieran, Doyle, Ronan, Dubey, Rameshwar, Dutot, Vincent, Felix, Reto, Goyal, D.P., Gustafsson, Anders, Hinsch, Chris, Jebabli, Ikram, Hughes, Laurie, Janssen, Marijn, Kim, Young-Gab, Kim, Jooyoung, Koos, Stefan, Kreps, David, Kshetri, Nir, Kumar, Vikram, Ooi, Keng-Boon, Papagiannidis, Savvas, Pappas, Ilias, Baabdullah, Abdullah M., Polyviou, Ariana, Park, Sang-Min, Pandey, Neeraj, Queiroz, Maciel M., Raman, Ramakrishnan, Rauschnabel, Philipp A., Shirish, Anuragini, Sigala, Marianna, Spanaki, Konstantina, Wei-Han Tan, Garry, Ribeiro-Navarrete, Samuel, Tiwari, Manoj Kumar, Viglia, Giampaolo, Wamba, Samuel Fosso, Giannakis, Mihalis, Al-Debei, Mutaz M., Dennehy, Denis, Metri, Bhimaraya & Buhalis, Dimitrios (2022)
  Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
  International Journal of Information Management, 66. Doi: 10.1016/j.ijinfomgt.2022.102542
• Becker, Jan-Michael; Cheah, Jun-Hwa, Gholamzade, Rasoul, Ringle, Christian M. & Sarstedt, Marko (2022)
  PLS-SEM’s most wanted guidance
  International Journal of Contemporary Hospitality Management, 35(1), p. 321-346. Doi: 10.1108/IJCHM-04-2022-0474
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  Purpose – Partial least squares structural equation modeling (PLS-SEM) has attracted much attention from both methodological and applied researchers in various disciplines – also in hospitality management research. As PLS-SEM is relatively new compared to other multivariate analysis techniques, there are still numerous open questions and uncertainties in its application. This study aims to address this important issue by offering guidance regarding its use in contexts with which researchers struggle. Design/methodology/approach – The authors examine the most prominent questions and answers posed in a well-known PLS-SEM discussion forum. The authors do so by using a text analysis technique to identify the most salient topics. Findings – The data analysis identifies three salient PLS-SEM topics (i.e. bootstrapping and significance testing, higher-order constructs and moderation). Research limitations/implications – The results allow us to address the PLS-SEM community’s main methodological issues. The authors discuss each area separately and provide explanations and guidelines. Practical implications – The guidelines on the most important PLS-SEM topics provide decision-making and application aids. In this way, the authors make a decisive contribution to clarifying ambiguities when applying the PLS-SEM method in hospitality management research and other disciplines. Originality/value – There has as yet been no systematic analysis of this kind in the field of PLS-SEM; the authors, therefore, present the first research results. The findings and recommendations provide guidance for PLS-SEM applications in hospitality research and practice.

• Block, Lauren; Vallen, Beth & Warlop, Luk (2022)
  Consumer Centered Policy Inquiries: a Call to Explore Policy Through a Consumer Lens and Consumers Through a Policy Lens
  Journal of Public Policy & Marketing, 41(3), p. 216-220. Doi: 10.1177/07439156221095857
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  The Journal of Public Policy and Marketing has long welcomed scientific inquiry at the intersection of public policy and consumer behavior. While the existence of this intersection feels like a given, defining the contours and borders of this intersection is arguably much grayer. It is not uncommon for readers and authors new to JPP&M to puzzle over whether their consumer research is policy-oriented enough, or question how their policy interest can be studied using methodologies characteristic of consumer research. To provide some insight, we define the body of work at the intersection of public policy and consumer behavior as consumer centered policy inquiries and provide an organizing framework for how to both define and characterize it.

• Escobar, Francisco Jose Barbosa; Wang, Qian Janice, Corredor, Andres & Velasco, Carlos (2022)
  The taste of visual textures
  Food Quality and Preference, 100. Doi: 10.1016/j.foodqual.2022.104602
• Garcia, Vicente Casales; Gonzalez-Abril, Luis, Veflen, Nina & Velasco, Carlos (2022)
  Assessing the influence of colour and glass type on beer expectations
  Food Quality and Preference, 103. Doi: 10.1016/j.foodqual.2022.104701
• Jütte, Espen Alexander & Olson, Erik Lee (2022)
  A brand hegemony rejection explanation for digital piracy
  European Journal of Marketing, 56(5), p. 1512-1531. Doi: 10.1108/EJM-04-2020-0303
• Blanchard, Simon J; Goldenberg, Jacob, Pauwels, Koen & Schweidel, David A. (2022)
  Promoting Data Richness in Consumer Research: How to Develop and Evaluate Articles with Multiple Data Sources
  Journal of Consumer Research, 49(2), p. 359-372. Doi: 10.1093/jcr/ucac018
• Park, Jaewoo; Velasco, Carlos & Spence, Charles (2022)
  ‘Looking sharp’: Price typeface influences awareness of spending in mobile payment
  Psychology & Marketing. Doi: 10.1002/mar.21651
• Claus, Bart & Warlop, Luk (2022)
  The Car Cushion Hypothesis: Bigger Cars Lead to More Risk Taking—Evidence from Behavioural Data
  Journal of Consumer Policy. Doi: 10.1007/s10603-022-09511-w
• Olsen, Lars Erling; Samuelsen, Bendik Meling, Pappas, Ioannis & Warlop, Luk (2022)
  Broad vs. Narrow brand positioning: Effects on competitive brand performance
  European Journal of Marketing, 56(3). Doi: 10.1108/EJM-02-2021-0090
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  Purpose –Brand managers can choose among two fundamentally different brand positioning strategies. One is a broad brand strategy, focusing on many favorable brand associations. The other is a narrow brand strategy, focusing on just a few and thus more mentally accessible associations. Building on associative memory theory, the current article examines which of these brand positioning strategies performs better under dynamic market conditions. Design/methodology/approach – Three experiments test the effect of brand positioning strategy on memory accessibility and competitive brand performance. Study 1 tests how brand strategy (broad vs. narrow) affects defensive brand performance. Study 2 tests how broad vs. narrow brands perform differently in a brand extension scenario (offensive brand performance). Study 3 uses real brands and situation-based attributes as stimuli in a defensive scenario. Findings – The results show that a narrow brand positioning strategy leads to a competitive advantage. Narrow brands with fewer and more accessible associations resist new competitors more easily and have higher brand extension acceptance than do broad brands. Research implications – The article shows how to use accessibility as evidence of associative strength and test how accessibility influences competitive brand performance in a controlled experimental context. Practical implications – Brand managers would benefit from a narrow brand positioning strategy in accordance with the USP school of thought used by many marketing practitioners. Originality – The paper demonstrates that narrow brand positioning performs better than broad brand positioning in dynamic markets, and to our knowledge is the first to do so.

• Motoki, Kosuke; Saito, Toshiki & Velasco, Carlos (2022)
  Spontaneous crossmodal correspondences grounded in contexts
  Food Quality and Preference, 100. Doi: 10.1016/j.foodqual.2022.104619
• Bolton, Ruth N.; Gustafsson, Anders, Tarasi, Crina & Witell, Lars (2021)
  Managing a Global Retail Brand in Different Markets: Meta-Analyses of Customer Responses to Service Encounters
  Journal of Retailing, 98(2), p. 294-314. Doi: 10.1016/j.jretai.2021.03.004
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  This study investigates how retailers can leverage their brand to shape customers’ satisfaction with service encounters. It develops and tests hypotheses about how brand, store, and consumer factors moderate customer responses to experience clues during retail service encounters. Six meta-regression analyses synthesize and compare results from 842 satisfaction equations describing customers’ encounters with a global retailer operating 400 stores in 32 countries. The results show how customers weigh their perceptions of service encounters differently depending on brand, store, and consumer factors. In markets where customers believe the retailer has high holistic brand quality, they place less weight on experience clues within the store. In markets where customers believe the retailer’s service brand promise, they place more weight on in-store experience clues. In markets where the retailer promises utilitarian value, customers weigh functional experience clues more heavily. In markets with an online purchasing channel, the effect of experience clues common to offline and online store environments is magnified, and unique clues are diminished. In addition, customers heavily weigh experience clues that fit their goals. In general, retail success factors include high brand quality (which makes customers more forgiving), a service brand promise that is mirrored in the store image (which makes customers attend to the experience clues aligned with them), and the careful monitoring and managing of retail touchpoints (to customize experience clues to each market). In this way, retailers can use customer-based strategies to effectively design and manage their global retail brand in different markets.

• Silkoset, Ragnhild (2021)
  Kunders deling av digitale atferdsdata: Muligheter og begrensninger gjennom blokkjedeteknologien
  Magma - Tidsskrift for økonomi og ledelse, 2, p. 65-74.
• Velasco, Carlos & Obrist, Marianna (2021)
  Multisensory Experiences: A Primer
  Frontiers in Computer Science, 3. Doi: 10.3389/fcomp.2021.614524
• Elvekrok, Ingunn; Veflen, Nina, Scholderer, Joachim & Sørensen, Bjarne T. (2021)
  Effects of network relations on destination development and business results
  Tourism Management, 88. Doi: 10.1016/j.tourman.2021.104402
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  Taking a firm perspective, this study investigates cooperation in a destination network in a mountain village in Norway. 51 organizations participated in a survey, indicating their main cooperation partners and assessing the value of each cooperation in terms of ten intermediary benefits (increased sales, reduced costs, etc.) and two ultimate outcomes (business results, destination development). Firms perceived a cooperation to contribute to business results if the cooperation had led to increased sales or made the firm more resilient to market fluctuations. Firms perceived a cooperation to contribute to destination development if the cooperation had led to new knowledge, improved customer satisfaction, and hat not simply helped improve operations. The findings demonstrate the interconnectedness of intermediate and ultimate relationship outcomes on firm and destination level. The study contributes to a more comprehensive understanding of network relations, relevant to the literature on relational benefits and destination development.

• Barbosa Escobar, Francisco; Velasco, Carlos, Motoki, Kosuke, Byrne, Derek Victor & Wang, Qian Janice (2021)
  The temperature of emotions
  PLOS ONE, 16(6), p. e0252408. Doi: 10.1371/journal.pone.0252408
• Pombo, Maria & Velasco, Carlos (2021)
  How aesthetic features convey the concept of brand premiumness
  Psychology & Marketing, 38(9), p. 1475-1497. Doi: 10.1002/mar.21534
• Reinoso-Carvalho, Felipe; Campo, Raffaele, De Luca, Modesto & Velasco, Carlos (2021)
  Toward Healthier Cookie Habits: Assessing the Role of Packaging Visual Appearance in the Expectations for Dietary Cookies in Digital Environments
  Frontiers in Psychology, 12. Doi: 10.3389/fpsyg.2021.679443
• Velasco, Carlos; Barbosa Escobar, Francisco, Petit, Olivia & Wang, Qian Janice (2021)
  Impossible (food) experiences in extended reality
  Frontiers in Computer Science. Doi: 10.3389/fcomp.2021.716846
• Iversen, Nina Marianne & Hem, Leif Egil (2021)
  Fra statiske til dynamiske merker i en digital opplevelseskontekst
  Magma - Tidsskrift for økonomi og ledelse, p. 46-56.
• Cui, Tony Haitao; Ghose, Anindya, Halaburda, Hanna, Iyengar, Raghuram, Pauwels, Koen, Sriram, S, Tucker, Catherine & Venkataraman, Sriraman (2021)
  Informational Challenges in Omnichannel Marketing: Remedies and Future Research
  Journal of Marketing, 85(1), p. 103-120. Doi: 10.1177/0022242920968810
• Ostrom, Amy; Field, Joy, Fotheringham, Darima, Subramony, Mahesh, Gustafsson, Anders, Lemon, Kathrine, Huang, Ming-Hui & McColl-Kennedy, Janet, R. (2021)
  Service Research Priorities in Turbulent Times: A Multiple Stakeholder Approach
  Journal of Service Research, 24(3), p. 329-353. Doi: 10.1177/10946705211021915
• Velasco, Carlos; Wang, Qian Janice, Obrist, Marianna & Nijholt, Anton (2021)
  A Reflection on the State of Multisensory Human–Food Interaction Research
  Frontiers in Computer Science, 3, p. 1-7. Doi: 10.3389/fcomp.2021.694691
• Silkoset, Ragnhild & Nygaard, Arne (2021)
  Smarte kontrakter kan hindre grønnvasking
  Magma - Tidsskrift for økonomi og ledelse, p. 21-28.
• Knoeferle, Klemens & Spence, Charles (2021)
  Sound in the Context of (Multi)Sensory Marketing
  Doi: 10.1093/oxfordhb/9780190691240.013.28
• Hunneman, Auke; Elhorst, J. Paul & Bijmolt, Tammo H. A. (2021)
  Store sales evaluation and prediction using spatial panel data models of sales components
  Spatial Economic Analysis. Doi: 10.1080/17421772.2021.1916574
• Petit, Olivia; Javornik, Ana & Velasco, Carlos (2021)
  We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies
  Journal of Retailing. Doi: 10.1016/j.jretai.2021.04.003
• van Riel, Allard C. R.; Andreassen, Tor W., Lervik-Olsen, Line, Zhang, Lu, Mithas, Sunil & Heinonen, Kristina (2021)
  A customer-centric five actor model for sustainability and service innovation
  Journal of Business Research, 136, p. 389-401. Doi: 10.1016/j.jbusres.2021.07.035
• Dorotic, Matilda; Fok, Dennis, Verhoef, Peter C. & Bijmolt, Tammo H.A. (2021)
  Synergistic and cannibalization effects in a partnership loyalty program
  Journal of the Academy of Marketing Science. Doi: 10.1007/s11747-020-00759-7
• He, Hongwei; Kim, Sumin & Gustafsson, Anders (2021)
  What Can We Learn from #StopHateForProfit Boycott Regarding Corporate Social Irresponsibility and Corporate Social Responsibility?
  Journal of Business Research, 131, p. 217-226. Doi: 10.1016/j.jbusres.2021.03.058