-
Research

Department of marketing

The research at the Department of Marketing focuses on relevance, theory development, and creating solutions for companies. Look for a researcher in the department's expert list.

BI Norwegian Business School registers our scientific publications in the national database Cristin (Current Research Information System In Norway).

Below is a list of all our publications.

Publications

  • Escobar, Francisco Jose Barbosa; Wang, Qian Janice, Corredor, Andres & Velasco, Carlos (2022)
    The taste of visual textures
    Food Quality and Preference, 100. Doi: 10.1016/j.foodqual.2022.104602
  • Ghanbarpour, Tohid; Sahabeh, Easa & Gustafsson, Anders (2022)
    Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity
    Psychology & Marketing. Doi: 10.1002/mar.21703
    Show summary
  • Olson, Erik Lee (2022)
    ‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions
    Journal of Business Research, 150, p. 389-398. Doi: 10.1016/j.jbusres.2022.05.063
  • Jütte, Espen Alexander & Olson, Erik Lee (2022)
    A brand hegemony rejection explanation for digital piracy
    European Journal of Marketing, 56(5), p. 1512-1531. Doi: 10.1108/EJM-04-2020-0303
  • Olson, Erik Lee (2022)
    Advocacy bias in the green marketing literature: Where seldom is heard a discouraging word
    Journal of Business Research, 144, p. 805-820. Doi: 10.1016/j.jbusres.2022.02.052
Show more publications