Department of marketing

The research at the Department of Marketing focuses on relevance, theory development, and creating solutions for companies. Look for a researcher in the department's expert list.

BI Norwegian Business School registers our scientific publications in the national database Cristin (Current Research Information System In Norway).

Below is a list of all our publications.


  • Dahlstrøm, Robert & Nygaard, Arne (2023)
    Better Together in the Long Run? How Evolution of Co-Branding Alliance Affect Vertical Control, Role Ambiguity, and Performance
    The journal of business & industrial marketing.
  • Sigurdsson, Valdimar; Larsen, Nils Magne, Folwarczny, Michał, Fagerstrøm, Asle, Menon, R.G. Vishnu & Sigurdardottir, Freyja Thoroddsen (2023)
    The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
    Journal of Business Research, 154. Doi: 10.1016/j.jbusres.2022.113338
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  • Velasco, Carlos; Escobar Barbosa, Francisco & Petit, Olivia (2023)
    Ethics of experience design and management in the context of digital transformations
    Morals + Machines.
  • Scharfenberger, Phillipp; Wentzel, Daniel, Warlop, Luk & Riegler, Verena (2023)
    The proximal self: Why material objects are particularly relevant for consumers' self-definition
    Psychology & Marketing. Doi: 10.1002/mar.21804
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  • Lins, Sebastian; Becker, Jan-Michael, Lyytinen, Kalle & Sunyaev, Ali (2023)
    A Design Theory for Certification Presentations
    Data Base for Advances in Information Systems.
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