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Research

Department of marketing

The research at the Department of Marketing focuses on relevance, theory development, and creating solutions for companies. Look for a researcher in the department's expert list.

BI Norwegian Business School registers our scientific publications in the national database Cristin (Current Research Information System In Norway).

Below is a list of all our publications.

Publications

  • Becker, Jan-Michael; Völckner, Franziska & Sattler, Henrik (2024)
    How Important Is Word of Mouth? Development, Validation, and Application of a Scale
    Journal of Interactive Marketing. Doi: 10.1177/10949968231215362
  • Chuquichambi, Erick Gustavo; Munar, Enric, Spence, Charles & Velasco, Carlos (2024)
    Individual differences in sensitivity to taste-shape crossmodal correspondences
    Food Quality and Preference. Doi: 10.1016/j.foodqual.2024.105110
  • Motoki, Kosuke; Bunya, Ayana, Park, Jaewoo & Velasco, Carlos (2024)
    Decoding the meaning of alternative proteins: Connotations and music-matching
    Food Quality and Preference, 115. Doi: 10.1016/j.foodqual.2024.105117
  • Veflen, Nina Jeanette & Bánáti, Diána (2023)
    Ethics in Food Safety Management
  • Veflen, Nina Jeanette; Andersen, Veslemøy Eva Margrethe & Lelieveld, Huub (2023)
    Misinformation about food safety
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