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Research

Department of marketing

The research at the Department of Marketing focuses on relevance, theory development, and creating solutions for companies. Look for a researcher in the department's expert list.

BI Norwegian Business School registers our scientific publications in the national database Cristin (Current Research Information System In Norway).

Below is a list of all our publications.

Publications

  • Park, Jaewood; Velasco, Carlos & Spence, Charles (2022)
    ‘Looking sharp’: Price typeface influences awareness of spending in mobile payment
    Psychology & Marketing. Doi: 10.1002/mar.21651
  • Olson, Erik Lee (2022)
    ‘Sustainable’ marketing mixes and the paradoxical consequences of good intentions
    Journal of Business Research. Doi: 10.1016/j.jbusres.2022.05.063
  • Jütte, Espen Alexander & Olson, Erik Lee (2022)
    A brand hegemony rejection explanation for digital piracy
    European Journal of Marketing. Doi: 10.1108/EJM-04-2020-0303
  • Motoki, Kosuke; Saito, Toshiki & Velasco, Carlos (2022)
    Spontaneous crossmodal correspondences grounded in contexts
    Food Quality and Preference.
  • Escobar, Francisco Jose Barbosa; Wang, Qian Janice, Corredor, Andres & Velasco, Carlos (2022)
    The taste of visual textures
    Food Quality and Preference, 100. Doi: 10.1016/j.foodqual.2022.104602
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