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Research

Department of marketing

The research at the Department of Marketing focuses on relevance, theory development, and creating solutions for companies. Look for a researcher in the department's expert list.

BI Norwegian Business School registers our scientific publications in the national database Cristin (Current Research Information System In Norway).

Below is a list of all our publications.

Publications

  • Anh, Pham Thi Cam; Phuong, Nguyen Mai, Nguyen, Huong Giang, Linh, Pham Ngoc Mai & Giang, Nguyen Huong (2024)
    Shift of Vietnamese Consumer E-purchasing Behavior During and After Covid-19 Pandemic
    Journal of distribution science, 22(1), p. 47-59. Doi: 10.15722/jds.22.01.202401.47
  • Becker, Jan-Michael; Völckner, Franziska & Sattler, Henrik (2024)
    How Important Is Word of Mouth? Development, Validation, and Application of a Scale
    Journal of Interactive Marketing. Doi: 10.1177/10949968231215362
  • Motoki, Kosuke; Bunya, Ayana, Park, Jaewoo & Velasco, Carlos (2024)
    Decoding the meaning of alternative proteins: Connotations and music-matching
    Food Quality and Preference, 115. Doi: 10.1016/j.foodqual.2024.105117
  • Chuquichambi, Erick Gustavo; Munar, Enric, Spence, Charles & Velasco, Carlos (2024)
    Individual differences in sensitivity to taste-shape crossmodal correspondences
    Food Quality and Preference, 115. Doi: 10.1016/j.foodqual.2024.105110
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  • Munksgaard, Kristin B.; Abrahamsen, Morten Høie & Frandsen, Kirsten (2024)
    The influence of network understanding on value creation in business relationships
    European Journal of Marketing, 58(4), p. 928-951. Doi: 10.1108/EJM-04-2021-0268
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