AMA-Sheth Foundation Doctoral Consortium 2023

The AMA-Sheth Foundation Doctoral Consortium is the premier consortium in the marketing discipline, bringing together the very best doctoral students and faculty from business schools across the world.


  • Time
  • Title
  • Coffee

    Between A and D building, map here.

  • Concurrent Teaching Sessions*

    * Please see details below. 

  • Refreshment Break

    Between A and D building.

  • Concurrent Sub-Discipline Sessions*

    * Please see details below. 

  • Lunch

    Between A and D building.

  • Activities

  • Load onto Buses

  • Dinner at Sporten, Frognerseteren

    Address: Holmenkollveien 204, 0791 Oslo

General dress code for this conference is business casual.

09:00-10:15: Concurrent Teaching Sessions

Digital world
Digital world

Room: Blue 1 (A2-090)

Enriching Marketing Education with Digital and Virtual Technologies

This session discusses powerful ways of harvesting three-dimensional virtual worlds that enable social interactions as part of the marketing curriculum. 

The rise of metaverse technologies provides opportunities, and responsibilities, for marketing scholars. Drawing on ample personal experiences with the use of virtual worlds in MBAs, MSCs, and undergrad courses, Thorsten Hennig-Thurau will address two related questions: (1) How to design courses ABOUT the value-creation potential of virtual worlds? (2) How to use virtual worlds to improve teaching of other, "established" aspects of marketing?


  • Thorsten Hennig-Thurau, University of Münster
Writing on a computer
Writing on a computer

Room: Blue 9 (A2-005)

Rigor and Relevance in Research and Teaching

In this session, we will make the case for rigor and relevance as key characteristics of marketing scholarship. We will identify sources of rigor and relevance across the behavioral, strategy, and quantitative domains. Then we will analyze how to build rigor and relevance into your research and teaching portfolio. 


  • Stefan Worm, BI Norwegian Business School
  • Manfred Krafft, University of Münster
  • Murali K. Mantrala, University of Kansas
  • V. Kumar, St. John's University
Class engagement
Class engagement

Room: Red 13 (A2-030)

In-Class Engagement

In this session we cover and discuss different ways and strategies to capture students’ attention, create engagement and thereby facilitate excellent student experiences highlighting active student learning. 

How do we create in-class engagement? In a time when students attention can be difficult to capture, in-class engagement is more important than ever. But how do we create and maintain engagement when teaching?

We will focus both on physical but also digital strategies that will help you to become a more effective teacher. We will discuss how to get started engaging your students, different methods for doing this, and challenges and opportunities.


  • Hannah Snyder, BI Norwegian School of Business
  • Ajay Kohli, Georgia Tech
  • Nancy Wünderlich, Technische Universität Berlin
  • Sara Rosengren, Stockholm School of Economics
  • Erik Mooi, The University of Melbourne
Artificial intelligence
Artificial intelligence

Room: Red 10 (A2-070)

Role of generative AI (ChatGPT) in Teaching and Research

This interactive session aims to facilitate discussions among academics from diverse backgrounds to explore how we can integrate generative AI in education and research to support learning and aide research, despite its challenges.

Generative AI, such as ChatGPT, has the potential to offer exciting opportunities for education and research, but it also poses significant challenges. It brings huge challenges, not the least, in testing student knowledge and teaching writing skills. Looking positively, it is an opportunity to rethink what we want students to learn and why. Furthermore, some researchers have already included ChatGPT as a co-author in academic studies. Researchers should not necessarily see ChatGPT as a threat but rather as a potentially important aide for research.


  • Tuba Yilmaz, BI Norwegian Business School
  • Matilda Dorotic, BI Norwegian Business School
  • Bernd Schmitt, Columbia Business School
  • Kalinda Ukanwa, University of Southern California
  • Koen Pauwels, D’Amore-McKim School of Business
  • Ming-Hui Huang, National Taiwan University
  • P.K. Kannan, University of Maryland at College Park
  • Vanitha Swaminathan, University of Pittsburgh

Room: Red 11 (A2-060)

I was Trained to Research. How do I Teach?

This session focuses on making the transition from a research-focused PhD program to a tenure-track position with teaching and research responsibilities. The presenters will focus on the challenges unique to new faculty. 

Topics covered include: how to evaluate teaching responsibilities on the job market, how to prepare for and teach your first class, what I expected vs. what I experienced, the best (and worst) advice I got, what I wish someone had told me, how my teaching practice has evolved, and how to balance research, teaching, and everything else.


  • Nailya Ordabayeva, Tuck School of Business, Dartmouth
  • Keisha Cutright, Duke University’s Fuqua School of Business
  • Hai-Anh Tran, Alliance Manchester Business School, University of Manchester
  • Daniela Cristian, Bayes Business School
  • Nathan Warren, BI Norwegian Business School
  • Angela Y Lee, Kellog School of Managment, Northwestern University  

10:45-12:00: Concurrent Sub-Discipline sessions

Corporate sustainability green building
Corporate sustainability green building

Room: Blue 1 (A2-090)

Frontiers in Sustainability Research

The goal of this session is to present emerging thoughts on research in sustainable marketing. Each speaker will have short presentation to highlight aspects of their current research addressing sustainability. The session will end by opening up to questions from the audience.


  • Neeraj Bharadwaj, Haslam College of Business, University of Tennessee
  • Sundar Bharadwaj, Terry College of Business, University of Georgia
  • Bob Dalstrom, Farmer School of Business, Miami University and BI Norwegian Business School
  • Gergana Nenkov, Boston College, Carroll School of Management
  • David A. Griffith, Mays Business School, Texas A&M University
  • Yashoda Bhagwat, Neeley School of Business, Texas Christian University
  • Frank Germann, Mendoza College of Business, University of Notre Dame

Room: Red 11 (A2-060)

Conceptualizing the Future as a Key Marketing Stakeholder

Marketing scholars focus on a variety of different stakeholders and are increasingly considering a wider array of stakeholders. This session provides a broader lens into how the “future” can be addressed as a separate stakeholder. 

Presenters will engage fellows and faculty to reimagine how each of our research interests can expand to encompass the future as a key stakeholder.


  • Rebecca Slotegraaf, Kelley School of Business, Indiana University
  • Rajesh Chandy, London Business School
  • Sandy Jap, Emory University
  • Martin Schreier, Vienna University of Economics and Business
Data visualization
Data visualization

Room: Red 10 (A2-070)

Technological Frontiers in Marketing

This session brings together a collection of recent research projects on consumption, markets, and technology tailored to the needs of attending Ph.D. students examining the impact of technology on marketing and consumption. 

Cutting-edge technology permeates marketing from the dark web to ChatGPT and from video gaming to the metaverse.

Each presenter will highlight a specific research frontier, outline its relevance and theoretical contributions, and report on key learnings from their analysis and development process. The presenters will pay special attention to the challenges associated with publishing in emerging spaces and how to overcome them.


  • Markus Giesler, Schulich School of Business, York University
  • Michael Haenlein, ESCP Business School and University of Liverpool Management School
  • John Hulland, Terry College of Business, University of Georgia
  • Kelly Hewett, Haslam College of Busines, University of Tennessee
  • Francesca Sotgiu, Vrije Universiteit
  • Rhonda Hadi, Saïd Business School, University of Oxford
Group of people during a meeting
Group of people during a meeting

Room: Blue 9 (A2-005)

The Future of Marketing Science is Open

In this session, we will discuss reasons for the development and offer instruments that may reinstall confidence by fostering transparency – several of which are becoming mandatory for publications in the field’s top-tier journals.

Marketing and particularly consumer research have recently come under close scrutiny as efforts to replicate even seminal effects have proven unsuccessful. With large-scale multi-lab replication projects such as CLIMR and Many Labs underway, debates on the replicability of prominent effects in marketing research are likely to accelerate.

We will offer hands-on advice on how to manage research projects in an area of Open Science and discuss recent developments such as the role of Chat-GPT. We will also offer an outlook on how to quantify uncertainty associated with research findings in order to increase confidence in the results.


  • Hannes Datta, Tilburg University
  • Marko Sarstedt, Munich School of Management, Ludwig-Maximilians-University
  • Natalie Mizik, Foster School of Business, University of Washington
Customer insight
Customer insight

Room: Red 13 (A2-030)

Customer vs. Brand Management: AND or OR

In this session, we will attempt to understand the thinking, the challenges and the conditions under which firms align their go-to-market strategy around customers and/or around brands. 

Brand management and customer management models are two ways to show the value of intangible marketing assets on the balance sheet. It is also a way to think about how a firm organizes its marketing function and allocates its resources. 

See also MSI research priorities 2022-24. Besides discussing various perspectives, the goal is also to uncover new research themes and avenues.


  • Werner Reinartz, University of Cologne
  • Raj Srivastava, Indian School of Business)
  • Fred Selnes, BI Norwegian Business School
  • Neil Morgan, Wisconsin School of Business, University of Wisconsin-Madison
  • Kapil Tuli, Lee Kong Chian School of Business, Singapore Management University