10:30-12:00: PLENARY SESSION: MEET THE EDITORS
Room: A1-030
Moderators: Hannah Snyder and Anders Gustafsson
Journal of Marketing | Vanitha Swaminathan |
Journal of Marketing Research | Rebecka Hamilton |
Journal of Public Policy and Marketing | Beth Vallen |
Journal of International Marketing | Kelly Hewett |
Journal of Interactive Marketing | Sonja Gensler |
Journal of Academy of Marketing | John Hulland |
Journal of Consumer Research | Bernd Schmitt |
International Journal of Research in Marketing | Martin Schreier |
Journal of Consumer Psychology | Lauren Block |
Journal of Service Research | Ming-Hui Huang |
Journal of Retailing | Katrijn Gielens |
Journal of the Association for Consumer Research | Vicki G. Morwitz |
Journal of Business Research | Dip Biswas |
Psychology and Marketing | Giampaolo Viglia |
Journal of Advertising | Sara Rosengren |
Quantitative Marketing and Economics | Thomas Otter |