Master of Management programme

Analytics and AI for Strategic Management

This master programme aims to create professionals who can bridge the gap between decision-makers and data scientists.

Why Analytics and AI for Strategic Management?

Business digitalization is changing the content and process of strategic analysis. While classical “big picture” analysis skills remain relevant, more executives now need to understand advanced forms of data analytics to articulate and evaluate strategies.

While data science and analytics professionals typically come from either computer science or statistics, and have years of technical training, strategic decision-makers are typically trained and experienced in business management. As strategy-making grows increasingly dependent on analytics, organizational capacity to bridge the distance between decision-makers and data scientists becomes essential.

Analytics and AI for Strategic Management aims to create professionals who can bridge this gap, and become sophisticated data consumers. Through lectures, workshops and real-world cases, you will learn analytics’ foundational concepts and how to apply those to strategic management.


  • Competitive Advantage through Data: This module begins with an overview of contemporary strategy perspectives, and explores how data collection has changed in the past few years and how this has the potential to affect business strategy and decision-making.
  • Analytics Concepts and Processes for Strategic Management: This module introduces analytics as a scientific process involving problem specification, modeling, data collection, analysis, and summary.
  • Implementing Analytics for Strategic Management: This is is the first of two more technical modules. It will formalize module 2's concepts and implement and visualize them by using the Python programming language.
  • Workshop on Implementing Analytics: This module integrates the earlier modules as a workshop in which you apply analytics process and procedures to your term projects. You will present in class and work in teams, together with faculty, to refine your strategic management projects.

Practical information

"This course is aimed at managers who want to become sophisticated consumers of analytics. The idea is to learn just enough analytics that you know what to ask for and where the pressure points are. The participants will learn from cases, discussions, live examples and assignments."

Espen Andersen

Associate Professor, Department of Strategy and Entrepreneurship


John Chandler Johnson holds a PhD in sociology from Stanford University and has extensive international market research and operations consulting experience. His research formalizes microsociological theories of endogenous social network evolution.

Espen Andersen is the Director of BI Center for Digitization. He has consulted on technology and strategy issues for a wide range of organisations in the United States and Europe, and is a frequent speaker on technology and strategic management topics.


Oslo: Fall 2024/spring 2025
1. module: 10.09 - 13.09
2. module: 08.10 - 11.10
3. module: 13.11 - 15.11
4. module: 22.01 - 24.01 2025
5. module: 12.03 - 14.03 

We reserve the right to make changes to the schedule.