China; Understanding Chinese business, culture and trends

Succeeding in business is challenging enough even in surroundings where language, history and references are familiar. China is different. Western business leaders working in or together with Asian companies must adapt quickly and learn the most effective ways of doing business.

Develop yourself as a leader and shape your own future with modules taking place in the bustling business hubs of Shanghai and Singapore. A unique degree designed for participants who want a broad management skillset and understanding of the Chinese business context.

Attend classes together with the BI-Fudan MBA classes, taught by local professors and become a part of the valuable network of Chinese business leaders at the BI-Fudan MBA in Shanghai. Learn the ins and outs of making it in China, while having the opportunity to build your professional network in the region within the confines of the classroom.

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Topics in the Business in China track

• Global Business in Asia: A Focus on China
• Asian Business Trends
• Chinese Culture, Society and Mindset
• Marketing Management
• Managing Luxury Brands
• Multinational Financial Management

CHINA SPECIAL COURSES

Global Business in Asia: A Focus on China
This course focuses on the Asian Business context, with a particular emphasis on China’s role and influence in the global competitive landscape. BI has a partnership in Shanghai with Fudan University, where our joint MBA program is ranked 39th among the world’s best part-time MBA programs, according to Financial Times. The course mixes lectures from local faculty at Fudan University and BI faculty, with guest lectures and company visits.

Asian Business Trends
Recent economic growth in Asian countries has forced companies to re-evaluate their strategies. What are the current financial and human capital costs of doing business in Asia and globally? What might future challenges be? How do firms compete to capture emerging business opportunities? How should firms strategically position themselves today to take advantage of key developments in the Asian and Western economies to sustain high corporate growth? These fundamental concerns will be addressed by the proposed here. Classes taught at the Nanyang Business School.

Chinese Culture, Society and Mindset
Succeeding in business is challenging enough in the context of familiar settings where language, history and references are familiar. Doing business in China can therefore be a daunting task for people without contextual knowledge. Language, politics and culture changes the conditions for social life and thus business practice. This course is a basic introduction to Chinese society, history, philosophy and language with the purpose of making the Chinese context more accessible for business practice.

Marketing Management
Marketing is a science and an art. It accommodates imaginative and analytical processes guided by a company’s overall vision and mission. This said, a successful marketer is the one who is sensitive, creative and strategic. The course of Marketing Management aims to offer a thought-provoking and intellectual fulfilling learning experience through which students can tap into and develop their potential of being an artist or/and strategist in marketing. Relevant and up-to-date theories, concepts and practices in marketing will be introduced and discussed in class.

Managing Luxury Brands
This course aims at developing a stronger branding culture and helping Chinese brands and businesses learn from the best practices of successful western brands. These best practices can be applied partially or totally to many brands and businesses in China, not only in the premium and luxury sector, and help them upgrade their branding and marketing activities, increase their brand equity value, become more aspirational. Finally, yet importantly, Chinese luxury consumers will account for 40% of the global luxury consumption by 2025 from 34 % today and that most of the growth will be driven by Millennials and Generation Z. This constitutes a huge opportunity not only for western premium and luxury brands, but also for upcoming Chinese premium and luxury brands.

Multinational Financial Management
The objective of this course is to provide students with an overall understanding of how firms should manage the global financial issues in a dynamic world. It explains why fundamental theories in international economics can be translated into the competitive edges for multinational firms in both the product market and the financial market, and thereby affect their global investment, financing and risk management decisions. The course has a strong China background. It focuses on the RMB exchange rate reform and how multinational firms should incorporate RMB foreign exchange risk management in investment decisions and financing decisions.