Why brand names are vulnerable to counterfeits
While the recognizability of a brand name is a key strength of an established company, it is also…
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While the recognizability of a brand name is a key strength of an established company, it is also…
If you want to become a leader, you must speak up often and talk at length. The quality of what…
Before he joined The Coca-Cola Company, former BI student Magnus Emil Furnes thought he knew what…
The Financial Times ranks BI among the 40 best business schools in Europe in its composite…
Eight decades of societal impact