Department of marketing

The research at the Department of Marketing focuses on relevance, theory development, and creating solutions for companies. Look for a researcher in the department's expert list.

BI Norwegian Business School registers our scientific publications in the national database Cristin (Current Research Information System In Norway).

Below is a list of the most recent publications. Follow this link to Cristin to make an advanced search.



  • Dahlstrøm, Robert & Nygaard, Arne (2023)
    Better Together in the Long Run? How Evolution of Co-Branding Alliance Affect Vertical Control, Role Ambiguity, and Performance
    The journal of business & industrial marketing.
  • Scharfenberger, Phillipp; Wentzel, Daniel, Warlop, Luk & Riegler, Verena (2023)
    The proximal self: Why material objects are particularly relevant for consumers' self-definition
    Psychology & Marketing. Doi: 10.1002/mar.21804
  • Langsrud, Solveig; Skuland, Silje Elisabeth, Teixeira, Paula, Veflen, Nina Jeanette, Allison, Rosalie, Crawford, Bob, Lecky, Donna M., Nicolau, Anca Ioana, Scholderer, Joachim, Kasza, Gyula & Izsó, Tekla (2023)
    A trans disciplinary and multi actor approach to develop high impact food safety messages to consumers: Time for a revision of the WHO - Five keys to safer food?
    Trends in Food Science & Technology, 133, p. 87-98. Doi: 10.1016/j.tifs.2023.01.018
  • Sigurdsson, Valdimar; Larsen, Nils Magne, Folwarczny, Michał, Fagerstrøm, Asle, Menon, R.G. Vishnu & Sigurdardottir, Freyja Thoroddsen (2023)
    The importance of relative customer-based label equity when signaling sustainability and health with certifications and tags
    Journal of Business Research, 154. Doi: 10.1016/j.jbusres.2022.113338
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  • Velasco, Carlos; Escobar Barbosa, Francisco & Petit, Olivia (2023)
    Ethics of experience design and management in the context of digital transformations
    Morals + Machines.
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