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Research

Department of marketing

The research at the Department of Marketing focuses on relevance, theory development, and creating solutions for companies. Look for a researcher in the department's expert list.

BI Norwegian Business School registers our scientific publications in the national database Cristin (Current Research Information System In Norway).

Below is a list of the most recent publications. Follow this link to Cristin to make an advanced search.

 

Publications

  • Becker, Jan-Michael; Völckner, Franziska & Sattler, Henrik (2024)
    How Important Is Word of Mouth? Development, Validation, and Application of a Scale
    Journal of Interactive Marketing. Doi: 10.1177/10949968231215362
  • Motoki, Kosuke; Bunya, Ayana, Park, Jaewoo & Velasco, Carlos (2024)
    Decoding the meaning of alternative proteins: Connotations and music-matching
    Food Quality and Preference, 115. Doi: 10.1016/j.foodqual.2024.105117
  • Alvarado, Jorge Andres; Velasco, Carlos & Salgado-Montejo, Alejandro (2024)
    The organization of semantic associations between senses in language
    Language and Cognition.
  • Velasco, Carlos; Vargas, Jessica & Petit, Olivia (2024)
    Multisensory experiences and technology in the context of wine experiences
    Journal of Wine Research. Doi: 10.1080/09571264.2024.2310304
  • Munksgaard, Kristin B.; Abrahamsen, Morten Høie & Frandsen, Kirsten (2024)
    The influence of network understanding on value creation in business relationships
    European Journal of Marketing. Doi: 10.1108/EJM-04-2021-0268
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