Top Academic Publications
Over the years, BI's Department of Marketing has published many research articles, some of which have become classics in their field.
Over the years, BI's Department of Marketing has published many research articles, some of which have become classics in their field.
AUTHORS (BI researchers in bold) |
TITLE | YEAR | JOURNAL | ABS LEVEL | FT/UTD JOURNAL? |
CITATIONS (PER NOV. 2016) | |
GOOGLE SCHOLAR | WEB OF SCIENCE | ||||||
J. Arndt | Role of Product-Related Conversations in the Diffusion of a New Product |
1967 | Journal of Marketing Research | 4* | FT / UTD | 2295 | 385 |
J. Arndt | Toward a concept of domesticated markets |
1979 | Journal of Marketing | 4* | FT / UTD | 908 | 167 |
L.W. Stern & T. Reve | Distribution channels as political economies: a framework for comparative analysis |
1980 | Journal of Marketing | 4* | FT / UTD | 1174 | 313 |
W.J. Bilkey & E. Nes | Country-of-origin effects on product evaluations |
1982 | Journal of International Business Studies | 4* | FT / UTD | 2264 | 347 |
G. John & T. Reve | The reliability and validity of key informant data from dyadic relationships in marketing channels |
1982 | Journal of Marketing Research | 4* | FT / UTD | 691 | 227 |
R.S. Achrol, T. Reve & L.W. Stern | The environment of marketing channel dyads: a framework for comparative analysis |
1983 | Journal of Marketing | 4* | FT / UTD | 759 | 162 |
F. Selnes | An examination of the effect of product performance on brand reputation, satisfaction and loyalty |
1993 | Journal of Product & Brand Management | 1 | 1506 | ||
J.C. Anderson, H. Håkansson & J. Johanson | Dyadic business relationships within a business network context |
1994 | Journal of Marketing | 4* | FT / UTD | 2700 | 597 |
F. Selnes | Antecedents and consequences of trust and satisfaction in buyer-seller relationships |
1998 | European Journal of Marketing | 3 | 1238 | ||
R. Dahlstrom & A. Nygaard | An Empirical Investigation of Ex Post Transaction Costs in Franchised Distribution Channels |
1999 | Journal of Marketing Research | 4* | FT / UTD | 357 | 99 |
K.H. Wathne & J.B.Heide |
Opportunism in interfirm relationships: Forms, outcomes, and solutions |
2000 | Journal of Marketing | 4* | FT / UTD | 1126 | 371 |
Olson, Erik L. & Geir Bakke | Implementing the lead user method in a high technology firm: a longitudinal study of intentions versus actions | 2001 | Journal of Product Innovation Management | 4 | 290 | 77 | |
M.D. Johnson, A. Gustafsson, T.W. Andreassen, L. Lervik & J. Chae | The evolution and future of national customer satisfaction index models |
2001 | Journal of Economic Psychology | 2 | 1033 | 206 | |
K.H. Wathne, H. Biong & J.B. Heide |
Choice of supplier in embedded markets: relationship and marketing program effects |
2001 | Journal of Marketing | 4* | FT / UTD | 500 | 132 |
H. Håkansson & D. Ford | How should companies interact in business networks? |
2002 | Journal of Business Research | 3 | 1383 | 365 | |
A. Nygaard & R. Dahlstrom | Role Stress and Effectiveness in Horizontal Alliances |
2002 | Journal of Marketing | 4* | FT / UTD | 127 | 42 |
L.E. Bolton, L. Warlop & J.W. Alba | Consumer perceptions of price (un) fairness |
2003 | Journal of Consumer Research | 4* | FT / UTD | 748 | 179 |
F. Selnes & J. Sallis | Promoting relationship learning |
2003 | Journal of Marketing | 4* | FT / UTD | 674 | 210 |
L. Lervik Olsen & M.D. Johnson | Service equity, satisfaction, and loyalty: from transaction-specific to cumulative evaluations |
2003 | Journal of Service Research | 4 | 453 | ||
A.I. Rokkan, J.B. Heide & K.H. Wathne | Specific Investments in Marketing Relationships: Expropriation and Bonding Effects |
2003 | Journal of Marketing Research | 4* | FT / UTD | 434 | 161 |
M.D. Johnson & F. Selnes | Customer portfolio management: toward a dynamic theory of exchange relationships |
2004 | Journal of Marketing | 4* | FT / UTD | 511 | 142 |
K.H. Wathne & J.B.Heide | Relationship governance in a supply chain network |
2004 | Journal of Marketing | 4* | FT / UTD | 502 | 171 |
M.D. Johnson & F. Selnes | Diversifying Your Customer Portfolio |
2005 | Sloan Management Review | 3 | FT | 63 | 13 |
H. Håkansson & I. Snehota | No business is an island: The network concept of business strategy |
2006 | Scandinavian Journal of Management | 2 | 1773 | ||
J.B.Heide & K.H. Wathne |
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and Research Agenda |
2006 | Journal of Marketing | 4* | FT / UTD | 208 | 83 |
T.L. Keiningheim, B. Cooil, T.W. Andreassen & L. Aksoy | A Longitudinal Examination of Net Promoter on Firm Revenue Growth |
2007 | Journal of Marketing | 4* | FT / UTD | 257 | 59 |
J.B.Heide, K.H. Wathne & A.I Rokkan | Interfirm monitoring, social contracts, and relationship outcomes |
2007 | Journal of Marketing Research | 4* | FT / UTD | 231 | 106 |
R.E. Kidwell, A. Nygaard and R. Silkoset |
Antecedents and Effects of Free Riding in the Franchisor-Franchisee Relationship |
2007 | Journal of Business Venturing | 4 | FT | 160 | 55 |
T.L. Keiningheim, L. Aksoy, B. Cooil & T.W. Andreassen | Net Promoter, Recommendations, and Business Performance: A Clarification on Morgan and Rego |
2008 | Marketing Science | 4* | FT / UTD | 16 | 2 |
C. Goukens, S. Dewitte & L. Warlop |
Me, myself, and my choices: The influence of private self-awareness on choice |
2009 | Journal of Marketing Research | 4* | FT / UTD | 45 | 14 |
Olson, Erik L. and Hans Mathias Thjømøe | Sponsorship Effect Metric: Assessing the Financial Value of Sponsorship by Comparisons to Television Advertising. | 2009 | Journal of the Academy of Marketing Science | 4 | FT | 85 | 29 |
W.D. Hoyer, R. Chandy, M. Dorotic, M. Krafft & SS Singh | Consumer cocreation in new product development |
2010 | Journal of Service Research | 4 | 582 | 161 | |
H. Biong, A. Nygaard & R.Silkoset | The Influence of Retail Management's Use of Social Power on Corporate Ethical Values, Employee Commitment, and Performance |
2010 | Journal of Business Ethics | 3 | FT | 27 | 8 |
R.D. Van Oest, H.J. van Heerde & M.G. Dekimpe | Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions |
2010 | Marketing Science | 4* | FT / UTD | 7 | 4 |
A. Kumar, J.B. Heide & K.H. Wathne | Performance Implications of Mismatched Governance Regimes across External and Internal Relationships |
2011 | Journal of Marketing | 4* | FT / UTD | 39 | 19 |
R. Kidwell & Arne Nygaard | A Strategic Deviance Perspective on the Franchise Form of Organizing |
2011 | Entrepreneurship Theory & Practice | 4 | FT | 22 | 9 |
B. Van den Bergh, J. Schmitt & L. Warlop |
Embodied Myopia |
2011 | Journal of Marketing Research | 4* | FT / UTD | 22 | 5 |
F. Selnes, M.T. Billett, C.O. Tarasi, R.N. Bolton, M.D. Hutt & B.A. Walker |
Commentaries and Rejoinder to “Balancing Risk and Return in a Customer Portfolio” |
2011 | Journal of Marketing | 4* | FT / UTD | 5 | 2 |
A. Faraji-Rad, M. Moeini-Jazani & L. Warlop | Women seek more variety in rewards when closer to ovulation |
2013 | Journal of Consumer Psychology | 4* | FT | 6 | 2 |
Olson, Erik L. | Perspective: The Green Innovation Value Chain: A Tool for Evaluating the Diffusion Prospects of Green Products. | 2013 | Journal of Product Innovation Management | 4 | 14 | 5 | |
Olson, Erik L. | It’s Not Easy Being Green: The Effects of Attribute Tradeoffs on Green Product Preference and Choice. | 2013 | Journal of the Academy of Marketing Science | 4 | FT | 90 | 30 |
H. Risselada, P.C. Verhoef & T.H.A. Bijmolt | Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products |
2014 | Journal of Marketing | 4* | FT / UTD | 45 | 13 |
J.B. Heide, A. Kumar & K.H. Wathne |
Concurrent Sourcing, Governance Mechanisms, and Performance Outcomes in Industrial Value Chains |
2014 | Strategic Management Journal | 4* | FT / UTD | 26 | 5 |
R.D. van Oest and G. Knox | Customer Complaints and Recovery Effectiveness: A Customer Base Approach |
2014 | Journal of Marketing | 4* | FT / UTD | 18 | 7 |
G. Watson, S. Worm, R. Palmatier & S. Ganesan | The Evolution of Marketing Channels: Trends and Research Directions |
2015 | Journal of Retailing | 4 | 9 | 3 | |
A. Hunneman, P.C. Verhoef & L. Sloot | The Impact of Consumer Confidence on Store Satisfaction and Share of Wallet Formation |
2015 | Journal of Retailing | 4 | 8 | ||
J.B. Sande & S.A. Haugland |
Strategic performance effects of misaligned formal contracting: The mediating role of relational contracting |
2015 | International Journal of Research in Marketing | 4 | 2 | 2 | |
A. Faraji-Rad, B.M. Samuelsen & L. Warlop | On the Persuasiveness of Similar Others: The Role of Mentalizing and the Feeling of Certainty |
2015 | Journal of Consumer Research | 4* | FT / UTD | 1 | |
A. Nygaard, H. Biong, R. Silkoset & R.E. Kidwell | Leading by example: values-based strategy to instill ethical conduct |
2015 | Journal of Business Ethics | 3 | FT | ||
K.M. Knoeferle, P. Knoeferle, C. Velasco & C. Spence |
Multisensory brand search: How the meaning of sounds guides consumers’ visual attention |
2016 | Journal of Experimental Psychology: Applied | 4 |