Research Project

Value Driven Service Innovation

Value Driven Service Innovation (VDSI) is an international research project in collaboration between BI Norwegian Business School, Saïd Business School at the University of Oxford and the University of California at Berkeley.

The aim and goal of this research project is to deliver value for both academia and practitioners within service innovation. In order to create this value this project has developed the Service Innovation Triangle which is a visual representation of a service firm in a consumer society.

Value Driven Service Innovation

Free Resources

Much of the research results of this project are available for free giving you the opportunity to get a broad insight into Value Driven Service Innovation.

The following resources are available on this homepage and in social media:

The service innovation triangle
This research project has developed - the Service Innovation Triangle - a new model for service innovation. Download booket (.pdf)



Service innovation videos
A series of innovation videos are currently published on YouTube and more videos are added on a frequent basis. See our youtube channel.


Service innovation group
An innovation group is established on LinkedIn and you can join this group and become a member of our network.