Research Project

Value Driven Service Innovation

Value Driven Service Innovation (VDSI) is an international research project in collaboration between BI Norwegian Business School, Saïd Business School at the University of Oxford and the University of California at Berkeley.

This research project conducts interviews with the leading thinkers within academia and the leading practitioners within business from the field of service innovation.

These interviews constitute a large part of the research material for this project and the second of the forthcoming books will draw directly upon insight from the interviewees. On this page you can read a short introduction about each of the leading thinkers and practitioners that have been interviewed so far, and, as more interviews are conducted their profiles will be added to this list.

Leading Thinkers

Dr. Henry Chesebrough

DR. HENRY CHESBROUGH  The University of California Berkeley 

Henry Chesbrough is an Adjunct Professor and Executive Director of the Garwood Center for Corporate Innovation at Haas School of Business. Chesbrough holds a BA in Economics from Yale University, an MBA from Stanford University and a PhD in Business Administration and Public Policy from the Haas School of Business, University of California Berkeley. Chesbrough is the author of several well renowned books:

- Open Innovation: The New Imperative for Creating and Profiting from Technology (2003).
- Open Business Models: How to Thrive in the New Innovation Landscape (2006).
- Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era (2011).


David Teece

Dr. David Teece   The University of California Berkeley

David Teece is the Thomas W. Tusher Professor in Global Business and Director of the Center for Global Strategy and Governance at the Haas School of Business, University of California Berkeley. Teece holds a BA in Commerce from the University of Canterbury, an MA and PhD in Economics from the University of Pennsylvania. Teece is a leading researcher in the fields of corporate strategy and innovation and was in 2002 listed among the "Top 50 Business Intellectuals" by Accenture.


Dr. Stephen L. Vargo

Dr. Stephen L. Vargo University of Hawai´i at Manoa

Stephen L. Vargo is Professor of Marketing as well as a Shidler Distinguished Professor at the Shidler College of Business, University of Hawai´i at Manoa. Vargo holds a BA in Psychology, MA in Social Psychology and a P.hD. in Marketing all from the University of Oklahoma. Prior to joining Academia Vargo was the CEO of LeisureX Corporation and OK, a travel service corporation. Within academia Vargo´s areas of research are the theory and thought of marketing, coined service dominant logic.


Leading Practitioners

Erik Kiaer

Erik Kiaer Monitor Deloitte

Erik Kiaer is an Account Leader and Associate Partner with Doblin, a part of Monitor Deloitte. Kiaer has worked at Doblin since 1995 and his work spans innovation strategy, concept development and capability development. Kiaer holds a mechanical engineering degree from McGill University in Montreal and a master's degree in design from the Institute of Design at the Illinois Institute of Technology in Chicago.


Jon H. Pittman

Jon H. Pittman

Jon H. Pittman is the Vice President of Corporate Strategy at Autodesk. Pittman has almost 30 years of experience in corporate strategy within software companies that serve designers from diverse disciplines such as architecture to media. Pittman holds a Bachelor of Architecture and an MBA from the University of Cincinnati, and an MS in Computer Graphics from Cornell University. Pittman has previously taught at Art Center College of Design, Cornell University, and is currently teaching at the Haas School of Business, University of California Berkeley.


Jose Avalos

 Jose Avalos INTEL 

 Jose Avalos is the Director of Digital Signage in the Embedded & Communications Group at Intel Corporation. Avalos has been with Intel for over 20 years and has served in several General Management and Director level positions. In his current role Avalos leads the world wide Digital Signage business of Intel. Avalos holds a BS in Electrical Engineering from the University of Illinois at Champaign-Urbana and an MS in Electrical Engineering from the Arizona State University. Furthermore, has Avalos completed Executive Education Programs at the Darden School of Management (University of Virginia) and Anderson School of Management (UCLA).

Click here for more information about Intel
Click here to watch an innovation statement made by Jose Avalos on YouTube