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Nordic Communications Report 2022: Where are we heading?

Which strategic issues will dominate the communication profession in the coming years?

How does the desire for diversity recognition, equality and inclusion affect communication? What about the mental health of communication professionals and how can one be an empathic leader in times of collaborative working?  


The Nordic Alliance for Communication & Management (#NORA), together with the communication associations of Sweden (Sveriges Kommunikatörer), Denmark (K1), Finland (ProCom), and Norway (Kommunikasjonsforeningen), would like to invite you to the launch webinar of the NORDIC COMMUNICATIONS REPORT 2022, where we will discuss those questions and shed light on challenges and trends that are currently shaping the profession. This also includes looking at the current state of CommTech implementation in communication departments in the Nordic countries and discussing quality dimensions in external consultancy as well as the question of establishing uniform quality standards. 
 
As the second Nordic study of the communication sector, produced in cooperation with the European Communication Monitor series, the Nordic Communications Report provides exclusive insights into the communication practices of professionals from Norway, Sweden, Denmark, and Finland. 

Practical information

  • Time:Wednesday, 28 September 2022 11:00 - 12:00
  • Place:Zoom
  • Contact:#NORA (nora@bi.no)

Presenters 

The webinar will be moderated by Dennis Larsen (Board Member of the European Association of Communication Directors; Managing Partner at ReputationInc). Winni Johansen, professor of corporate communication at Aarhus University and adjunct professor at BI Norwegian Business School will present the results followed by a panel discussion among heads/(vice)chairpersons of the four Nordic communication associations:

Winni Johansen
Winni Johansen

Winni Johansen

Winni Johansen (Ph.D.) is a professor of Corporate Communication at Aarhus University, and adjunct professor at BI Norwegian Business School in Oslo.

Her research interests include crisis management and crisis communication, change communication, consulting, social media, environmental communication and strategic communication in private and public organizations.  

Lene Bergmann
Lene Bergmann

Lene Bergmann

(Norwegian Communication Association, Kommunikasjonsforeningen) 
Lene Bergmann is deputy chairman of the board of the Norwegian communication association. 

She is also founder and manager of Mannheimer communication agency.

Jarno Forssell
Jarno Forssell

Jarno Forssell

(ProCom, the Finnish Association of Communications Professionals) 
Jarno Forssell has been the CEO for the Finnish Association of Communications Professional since August 2022.

Previously he worked as Vice President and Director at PR consultancy BCW and as a communications entrepreneur. He has a professional background in journalism and has worked as a reporter, managing editor and editor-in-chief for newspapers and magazines.Previously he worked as Vice President and Director at PR consultancy BCW and as a communications entrepreneur. He has a professional background in journalism and has worked as a reporter, managing editor and editor-in-chief for newspapers and magazines.

Pelle Nilsson

Pelle Nilsson is co-founder of K1 Kommunikationsforening and member of the K1 board. 

Pelle Nilsson.jpeg

He is an executive leadership advisor and director of Resonans Nordic. Nilsson has 25+ years of experience as communication consultant and as communications manager in Lundbeck, Nordea, Securitas and Alfa Laval.

Caroline Thunved
Caroline Thunved

Caroline Thunved

(Swedish Communication Association, Sveriges Kommunikatörer) 
Caroline Thunved has been the CEO and General Secretary for the Swedish Communication Association since the beginning of 2022. 

Among her previous engagements are the roles as Director of Communication within NGOs, Save the Children and the Swedish Guides and Scouts and before that entrepreneur and Client Director on several Communication bureaus in Sweden. Together with her teams, she has received several prizes and awards for successful communication.