Marketing at BI
Learn about the benefits you can gain from studying Marketing at BI.
Do you want to understand what makes consumers tick, and how to make products and services available that the public want and need? Acquire the knowledge you need to understand, shape, and build companies and the world of tomorrow.
Just as no man is an island, Marketing is not an isolated field that just focuses on click bait, sales, and revenue. Marketing is about human behaviour, decision making, and economic growth at all scales and levels. Studying Marketing at BI will help you get advanced skills by combining it with key elements from Economics, Business, and Finance. In dealing with international businesses, it is also important to understand how culture, language, and customs influence consumers and markets. Marketing creates value for businesses, organisations, and society as a whole through the exchange of products and services. At BI we provide knowledge, skills, and introduce tools that are essential throughout the value chain.
As in all other fields, technology and innovation are leading the way, giving endless opportunities but also challenging the way marketers operate. To navigate successfully through this ever-changing landscape is more complex than ever. Consumers are not as loyal as they used to be. They are more informed, and they demand quality products and easy and effective services. Just look at Snapchat. After they redesigned their services in early 2018, consumers have turned their backs on it. Businesses experience a decrease in Snapchat viewings, and they are left in the dark. Risk and uncertainty are becoming a bigger part of everyday life for marketers. Anything can change overnight.
If you want to work within marketing, you need to understand how social media plays its part. Social media is present in the whole value chain. It informs, it markets, it sells, and it evaluates. A whole new group of professionals and businesses are being targeted, whether they like it or not. Physicians are now being rated, for example. Even though your company is not on social media, the consumers are, and if you don’t show up and communicate with them, you will leave your reputation in the hands of the consumer.
Marketers are swimming in buzzwords such as native marketing, content marketing, influencer marketing, unicorn marketing, SEO, gamification, geofencing – it is endless. We need to educate a new breed of marketers who can see past the buzzwords, and who are able to understand what it all really means. If marketers do this right, they can build their brand and revenue at a faster pace than ever before.
We make sure that our teaching is relevant and updated. We want to educate responsible, insightful candidates who know how to combine data, technology, innovation, and social media to make products and services that customers both want and need.
The Department of Marketing’s vision is to educate market-oriented leaders for the modern economy. It is one of the largest academic communities in Europe within the field, and focuses on quality, relevance and research-driven teaching in all programmes.
"Good marketing contributes to economic growth and international competitiveness, and therefore ensures the development of new jobs. Knowledge about marketing is absolutely necessary for society. "
Professor – Department of Marketing
"My role is to make sure that students get hungry, updated, and solution-oriented for what they will meet after graduating. At the same time, I also need to be on top of what businesses, and everyone who operates in a market, need to know and understand, in order to survive in a market that’s all about being chosen. That’s a challenge! "
Professor/Head of Department – Department of Marketing
In this programme you will learn about leadership as well as marketing, and with the degree you get, you will be able to work in a wide range of businesses and industries. There is really no area that won’t benefit from this expertise. In marketing you might pursue the market more than the position, so you should choose an area that interests you. Here are a few examples of positions our former students have obtained:
- Head of Integrated Communication - Mercedes-Benz
- Category Trade Manager - Mondelez International
- Brand Manager - Stabburet
- Marketing Coordinator - Silicon Laboratories
- Project Manager - Microsoft Norway
- Market Analyst - Verdens Gang AS (VG)
From BI to Arsenal
How can you study Marketing at BI?
We provide programmes at every level, from the Bachelor level all the way through to PhD.
Full-time programmes in Marketing
The BBA programme is taught entirely in English. You learn about management principles and practices, market influences, finance, marketing, communication, and more. In the third year you can specialise in Finance, Business Management or Shipping.
Our bachelor programme in Marketing Management is taught in Norwegian, and combines theory and practice within different areas of marketing. You gain sought-after skills and knowledge by working with real businesses and cases.
Our bachelor programme in International Marketing is taught in Norwegian, and is largely designed to educate candidates who are able to understand and contribute to the global marketplace, and work in international business.
Some of the most important topics include understanding consumer psychology and behaviour, market research and statistical methods, how to build strong brands, and the financial consequences of marketing investments. This programme is designed for students who want to pursue a leadership career within marketing management.
With this major you will develop analytical skills, strategic market insight, and the ability to effectively implement them throughout the value chain. Understand how you can help businesses to grow their brand and revenue.
The department seeks candidates with a strong background in disciplines that are fundamental to Marketing such as Economics, Psychology, and Statistics. Candidates should be intellectually curious, interested in an academic career in research and teaching, and possess strong communication and analytical skills.