Major in Marketing
Customise your Master of Science in Business degree by choosing a major in Marketing.
Why choose a major in Marketing?
The Marketing major provides a rigorous academic programme for students pursuing both general business careers, including consulting and business development, as well as marketing manager and analyst positions.
Strong analytical skills combined with an understanding of customers are valuable assets to any organisation, from start-ups to global giants.
What will you learn?
The strategic marketing insights that you will acquire with this major will enable you to deeply understand the business environment, including markets, customers, and competitors. You will also be equipped to translate these insights into actionable implications for the organisation, ranging from market data analysis, through product design, pricing and branding, to competitive analysis and financial consequences.
Among the courses, you will find:
- Strategic Marketing Issues: Strategic marketing focuses on developing the critical insights and analytical skills required to identify the key strategic issues companies are facing in the market where they compete.
- Marketing Finance: Learn quantitative techniques to compute customer value and the financial impacts of marketing decisions.
- Brand Management: Understanding how to strategically position and grow a brand. Could you build the next Apple or Coca-Cola?