Master of Science in Business

Major in Marketing

Customise your Master of Science in Business degree by choosing a major in Marketing.

What will you learn?

Strong analytical skills combined with an understanding of the customer are valuable assets to any organisation, from start-ups to global giants. The strategic marketing insight that you will acquire with this major will enable you to deeply understand the business environment, including markets, customers, and competitors. You will also be equipped to translate this insight into actionable implications for the organisation, ranging from market data analysis, through product design, pricing and branding, to competitive analysis and financial consequences.

Popular courses covered in this programme

Brand Management

Learn how to strategically position and grow a brand. Could you build the next Apple or Coca-Cola?

Customer Value Analytics

Develop the techniques needed to asses customer value and learn how marketing decisions impact both customer value, as well as corporate value.

Service Marketing

Understand how to create and develop sustainable services and how technologic innovation creates new kinds of services that enhance organisation’s relationships with customers.

Marketing Research

Gain solid insight with analytical tools used in marketing and learn how to analyse secondary data using multivariate techniques with the purpose of enhancing marketing decisions.

Brand Management

Learn how to strategically position and grow a brand. Could you build the next Apple or Coca-Cola?

Service Marketing

Understand how to create and develop sustainable services and how technologic innovation creates new kinds of services that enhance organisation’s relationships with customers.

Customer Value Analytics

Develop the techniques needed to asses customer value and learn how marketing decisions impact both customer value, as well as corporate value.

Marketing Research

Gain solid insight with analytical tools used in marketing and learn how to analyse secondary data using multivariate techniques with the purpose of enhancing marketing decisions.


Camilla Visjø Project Manager Inbound Group Creating helpful marketing strategies

Programme Structure

The academic year at BI is divided into two semester, one in the autumn and one in spring. There are exams at the end of each semester. This programme structure provides an overview of which courses you will be taking and when you will be taking them.