Master of Science in Business

Major in Marketing

Customise your Master of Science in Business degree by choosing a major in Marketing.

What will you learn?

Strong analytical skills combined with an understanding of the customer are valuable assets to any organisation, from start-ups to global giants. The strategic marketing insight that you will acquire with this major will enable you to deeply understand the business environment, including markets, customers, and competitors. You will also be equipped to translate this insight into actionable implications for the organisation, ranging from market data analysis, through product design, pricing and branding, to competitive analysis and financial consequences.

Popular courses covered in this programme

Commercial posters
Commercial posters

Learn how to strategically position and grow a brand. Could you build the next Apple or Coca-Cola?

Vector image of customer analytics
Vector image of customer analytics

Develop the techniques needed to asses customer value and learn how marketing decisions impact both customer value, as well as corporate value.

Person using desktop
Person using desktop

Understand how to create and develop sustainable services and how technologic innovation creates new kinds of services that enhance organisation’s relationships with customers.

Illustration of coding
Illustration of coding

Gain solid insight with analytical tools used in marketing and learn how to analyse secondary data using multivariate techniques with the purpose of enhancing marketing decisions.

Why choose this major?

Engaging learning experiences and quality teaching are something we strive to provide, to help you build a solid skill and competency base, making you relevant for the future of work. In the video below, you will get the perspectives of our students, faculty, and the industry to understand the reasons for choosing to major in Marketing at BI.

Why choose a major in Marketing?

Career Possibilities

The Master of Science in Business major in Marketing will open the door to career paths in a range of businesses and organisations. Opportunities include positions such as the following:

  • Marketing Coordinator
  • Communication Advisor
  • Market Analyst
  • PR Manager
  • Brand Manager
Camilla Visjø Project Manager Inbound Group Creating helpful marketing strategies

Trying to decide which master programme is right for you? Take our Master Quiz to find your best match.


Programme Structure

The academic year at BI is divided into two semester, one in the autumn and one in spring. There are exams at the end of each semester. This programme structure provides an overview of which courses you will be taking and when you will be taking them.

Please be aware that the study plan and courses can be subject to change.