Major in Marketing
Customise your Master of Science in Business degree by choosing a major in Marketing.
What will you learn?
Strong analytical skills combined with an understanding of the customer are valuable assets to any organisation, from start-ups to global giants. The strategic marketing insight that you will acquire with this major will enable you to deeply understand the business environment, including markets, customers, and competitors. You will also be equipped to translate this insight into actionable implications for the organisation, ranging from market data analysis, through product design, pricing and branding, to competitive analysis and financial consequences.
Why choose this major?
Engaging learning experiences and quality teaching are something we strive to provide, to help you build a solid skill and competency base, making you relevant for the future of work. In the video below, you will get the perspectives of our students, faculty, and the industry to understand the reasons for choosing to major in Marketing at BI.
Why choose a major in Marketing?
The Master of Science in Business major in Marketing will open the door to career paths in a range of businesses and organisations. Opportunities include positions such as the following:
- Marketing Coordinator
- Communication Advisor
- Market Analyst
- PR Manager
- Brand Manager
Trying to decide which master programme is right for you? Take our Master Quiz to find your best match.
- 60 credits (ECTS)
Please be aware that the study plan and courses can be subject to change.