Master of Science

Strategic Marketing Management

This is a master's programme designed to educate market-oriented leaders for the modern economy.

Why study Strategic Marketing Management?

Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme could be your path to a leadership career in marketing management. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.

The programme will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. The skills you develop in the programme are relevant to a wide range of positions in market-oriented organisations, wherever the ability to build and deliver value to customers is required.

What will you learn?

You will receive cutting-edge, research-based training from faculty at BI's top-ranked Department of Marketing. The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments. By taking a Master's degree in Strategic Marketing Management, you will be able to further develop your ability to understand what makes winners and losers in the market. You will develop analytical and communication skills through close interaction with faculty and fellow students.

Among the most popular topics, you will find:

  • Brand Management: Understanding how to strategically position and grow a brand. Could you build the next Apple or Coca-Cola?
  • Understanding the Consumer: Get fresh insight into consumer behaviour and what makes people buy.
  • Strategic Management: Learn to analyse markets and situations strategically, and get familiar with how you must think as a top-level executive.

Programme Structure

The MSc in Strategic Marketing Management is a two-year, 120-ECTS-credit programme consisting of 90 course credits and 30 MSc thesis credits.

  • Year 1

    Autumn

    • Multivariate Data Analysis
    • Financial Management
    • Brand Management
    • Service Marketing
    • Understanding the Consumer
  • Spring

    • Research Methodology
    • Strategic Management
    • Applied Business Ethics
    • Marketing Finance
    • Marketing Research and Multivariate Analysis
  • Year 2

    Autumn

    • Specialisation electives / Exchange / Internship
    • Specialisation electives / Exchange / Internship
    • Specialisation electives / Exchange / Internship
    • Specialisation electives / Exchange / Internship
    • Master Thesis
  • Spring

    • Strategic Marketing Issues
    • Master Thesis

Customise your degree

Gain an advantage in the job market by tailoring your degree. As a Master of Science in Strategic Marketing Management student, you can choose either an internship to obtain relevant work experience, or add an international dimension to your degree by going on exchange or earning a Double Degree.

Internship

Gain practical work experience with a leading company as an integrated part of your degree.

Exchange

Why you should spend a semester abroad and where you can go.

Double Degree

Earn two degrees from two internationally acclaimed institutions in the same time it would take to…

Career Possibilities

A Master's in Strategic Marketing Management will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education. With this degree, you will be able to work in a wide range of businesses and industries.

Here are a few examples of positions our former student have obtained:

  • Head of Integrated Communication, Mercedes-Benz
  • Category Trade Manager, Mondelez International
  • Brand Manager, Stabburet
  • Marketing Coordinator, Silicon Laboratories
  • Market Analyst, Verdens Gang AS (VG)
  • Project Manager, Microsoft Norway

There are many, many other opportunities as well! It is important to understand that with a marketing career, you need experience and knowledge of a market to really apply your knowledge to full effect. Try not to focus too much on titles, but try to find what kind of products and markets you really want to get to know.

BI Possibilities

Explore the careers of our alumni with a Master of Science degree.

Click on the profiles to learn more!

 

possibilities.bi.edu

Yana Antonenko

E-Commerce Data Analyst, Devex

Anders Borchsenius

Product Manager, Microsoft Norway

Ellen-Marie Bjerknes Nygård

Project Manager, Capgemini

Admission

Learn more about the admission process and how to begin a Master of Science in Strategic Marketing Management.

Admission requirements

Master of Science in Strategic Marketing Management

For Applicants with Norwegian or Nordic Education

For Applicants with international education

Scholarships

View available Master of Science scholarships

Student life

Student life is a lot more than lectures and auditoriums.

Contact us

Tel: +47 46 41 00 02 or E-mail: msc@bi.no

Meet with us

Schedule a counselling appointment

Practical information

Useful links:

Apply now