Master of Science

Strategic Marketing Management

Become a well-prepared leader within marketing in the modern economy. Learn how to understand the consumer's psychology and behaviour, marketing research, statistical methods, and how to build strong brands.

What will you learn?

Strategic Marketing is about creating future-proof businesses that are able to create value for their customers, and make money in an ever-changing marketplace. This is a master's programme for people who like to communicate, and support their message with a thorough understanding of statistics and analysis to substantiate their communication to their targeted market. The programme will provide you with the academic and professional competence you need for managerial positions in marketing, both in Norway and abroad. Your understanding of digital platforms and new ways of reaching the market will be highly sought after.

The curriculum is advanced and innovative. Some of the most important topics in the programme include understanding the consumer's psychology and behaviour, marketing research and statistical methods, building strong brands in the goods and services markets, and the financial consequences of marketing investments.

Popular courses covered in this programme

Brand Management

Learn how to strategically position and grow a brand. Could you build the next Apple or Coca-Cola?

B2B Marketing

Develop your skills as a B2B marketing manager in two main areas: 1) B2B marketing strategy analysis and formulation, and 2) B2B marketing strategy implementation.

Understanding the Consumer

Get fresh insight into consumer behaviour and what makes people buy.

Customer Value Analytics

Develop the techniques needed to asses customer value and learn how marketing decisions impact both customer value, as well as corporate value.

Brand Management

Learn how to strategically position and grow a brand. Could you build the next Apple or Coca-Cola?

Understanding the Consumer

Get fresh insight into consumer behaviour and what makes people buy.

B2B Marketing

Develop your skills as a B2B marketing manager in two main areas: 1) B2B marketing strategy analysis and formulation, and 2) B2B marketing strategy implementation.

Customer Value Analytics

Develop the techniques needed to asses customer value and learn how marketing decisions impact both customer value, as well as corporate value.

Career Possibilities

A Master's in Strategic Marketing Management will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education. With this degree, you will be able to work in a wide range of businesses and industries. Here are a few examples of positions our former students have obtained:

  • Head of Integrated Communication, Mercedes-Benz
  • Category Trade Manager, Mondelez International
  • Brand Manager, Stabburet
  • Marketing Coordinator, Silicon Laboratories
  • Market Analyst, Verdens Gang AS (VG)
  • Project Manager, Microsoft Norway

Renate Berenett Senior Product Manager Orkla A Young and Up-and-Coming Manager

CUSTOMISE YOUR DEGREE

As a master student at BI, you have several exciting opportunities that will contribute to a varied and interesting student life, at the same time as you build relevant competence and gain an advantage in the job market by tailoring your degree.

Programme Structure

The academic year at BI is divided into two semester, one in the autumn and one in spring. There are exams at the end of each semester. This programme structure provides an overview of which courses you will be taking and when you will be taking them.