BI–Luiss Joint MSc in Marketing
Earn two individual master degrees in Marketing while studying at BI in Oslo for one year, followed by one year at Luiss University in Rome.
What will you learn?
Do you want to be prepared for the international job market? Our joint programme is taught in two different locations to provide a unique multicultural experience, and you will benefit from the knowledge, perspectives and research-based training shared by two internationally acclaimed business schools. The programme also provides you with a unique opportunity to study marketing from a management perspective, while at the same time specialising in the analytics and metrics areas of the field. It covers all major topics within the field of marketing, from statistical methods, digitalisation and how culture influences consumer behaviour.
The nature and curricula of the BI-Luiss joint programme will also teach you to appreciate and benefit from the cultural differences you will meet in an increasingly international workplace. You will be able to evaluate decisions in light of conflicting interests and consider different stakeholders’ influence on the organisation. Your combination of expertise in marketing and the ability to work in diverse environments will be highly sought after. Your skills will be relevant for a wide range of positions in marketing-oriented organisations focused on building and delivering value to customers.
This joint master programme in Marketing will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education, from an international perspective. With this degree, you will be able to work in a wide range of businesses and industries. Here are a few examples of positions you can aspire to have after graduating from the programme:
- Brand Manager
- Market Analyst
- Social Media Manager
- Digital Marketing Director
- Communications Specialist
- International Marketing Manager
- Media Buyer
CUSTOMISE YOUR DEGREE
As a master student at BI, you have several exciting opportunities that will contribute to a varied and interesting student life, at the same time as you build relevant competence and gain an advantage in the job market by tailoring your degree.
The BI–Luiss Joint Masters in Marketing is a two-year, 120-ECTS-credit programme. You will spend the first year at BI Norwegian Business School in Oslo and the second year at Luiss University in Rome.
Candidates who successfully complete the programme will obtain the following two degrees upon graduation:
- Master of Science in Strategic Marketing Management from BI
- Master’s Degree in Marketing from Luiss
Our internship programme is a credit-bearing course that gives you the opportunity to test subjects and industries based on your interests, competency, and personal qualities. An internship is valuable as a means of allowing you to experience how your field of study is applied in the business world and provides you with work experience that can be highly attractive to potential employers.
- 60 credits (ECTS)
- 60 credits (ECTS)
Marketing Law and Regulation
Managerial Economics: Theories and Marketing Applications
Behavioral Economics and Consumer Decision Making
Integrated Marketing Communication
Data and Artificial Intelligence Labs (Series of Digital Skills Seminars related to thesis)
Thesis Writing Seminar
Optional Activities: Project Work or Internship
Priority application deadline: 1 March