BI–Luiss Joint MSc in Marketing
Earn two individual master degrees in Marketing while studying at BI in Oslo for one year, followed by one year at Luiss University in Rome.
What will you learn?
Do you want to be prepared for the international job market? Our joint programme is taught in two different locations to provide a unique multicultural experience, and you will benefit from the knowledge, perspectives and research-based training shared by two internationally acclaimed business schools. The programme also provides you with a unique opportunity to study marketing from a strategic perspective, while at the same time specialising in the analytics and metrics areas of the field. It covers all major topics within the field of marketing, from statistical methods, digitalisation and how culture influences consumer behaviour. The first year of the programme will be located in the urban and modern city of Oslo. For the second year, you and your classmates will complete your studies in the historical and cultural city of Rome.
The nature and curricula of the BI-Luiss joint programme will also teach you to appreciate and benefit from the cultural differences you will meet in an increasingly international workplace. You will be able to evaluate decisions in light of conflicting interests and consider different stakeholders’ influence on the organisation. Your combination of expertise in marketing and the ability to work in diverse environments will be highly sought after. Your skills will be relevant for a wide range of positions in marketing-oriented organisations focused on building and delivering value to customers.
Luiss
Located in the eternal city of Rome, Luiss is an international university specialised in the fields of social sciences, providing a diverse learning environment based on entrepreneurship, responsibility, and sustainability. Since its founding, Luiss has developed privileged relationships with the business community, government institutions and civil society.
The Luiss educational model combines academic rigor with practical relevance. Its main features are:
- Research: Luiss faculty members are experts in their fields, actively engaged in their research communities as well as in the professional and management communities.
- Experience-based: Luiss relies upon a highly selected pool of top executives, chartered consultants and diplomats to discuss topics in class.
- Problem-driven: Luiss programmes require students to engage in projects and research, in which they are expected to develop solutions to real-world problems.
Popular courses covered in this programme
Why choose this programme?
Engaging learning experiences and quality teaching are something we strive to provide, to help you build a solid skill and competency base, making you relevant for the future of work. In the video below, you will get the perspectives of our students, faculty, and the industry to understand the reasons for choosing to study BI–Luiss Joint MSc in Marketing.
Why choose BI–Luiss Joint MSc in Marketing?
Trying to decide which master programme is right for you? Take our Master Quiz to find your best match.
Career Possibilities
This joint master programme in Marketing will provide you with a solid basis for managerial positions in market-oriented organisations. This is a programme in leadership education as well as in marketing education, from an international perspective. With this degree, you will be able to work in a wide range of businesses and industries. Here are a few examples of positions you can aspire to have after graduating from the programme:
- Brand Manager
- Market Analyst
- Social Media Manager
- Digital Marketing Director
- Communications Specialist
- International Marketing Manager
- Media Buyer
Customise your degree
As a master student at BI, you have several exciting opportunities that will contribute to a varied and interesting student life, at the same time as you build relevant competence and gain an advantage in the job market by tailoring your degree.
The BI–Luiss Joint Masters in Marketing is a two-year, 120-ECTS-credit programme. You will spend the first year at BI Norwegian Business School in Oslo and the second year at Luiss University in Rome.
Candidates who successfully complete the programme will obtain the following two degrees upon graduation:
- Master of Science in Strategic Marketing Management from BI
- Master’s Degree in Marketing from Luiss
Programme Structure
1. Year
- 60 credits (ECTS)
Autumn
-
6 ECTS
-
6 ECTS
-
6 ECTS
-
6 ECTS
Spring
-
6 ECTS
-
6 ECTS
-
6 ECTS
2. Year
- 60 credits (ECTS)
Autumn
-
Marketing Law and Regulation
6 ECTS
-
6 ECTS
-
Behavioral Economics and Consumer Decision Making
6 ECTS
-
Integrated Marketing Communication
6 ECTS
-
Performance Marketing
6 ECTS
-
Data and Artificial Intelligence Labs (Series of Digital Skills Seminars related to thesis)
8 ECTS
-
Thesis Writing Seminar
4 ECTS
Spring
-
Master Thesis
18 ECTS
-
Optional Activities: Project Work or Internship
0 ECTS
Please be aware that the study plan and courses can be subject to change.
Admission Requirements
- Admission requirements for all Master of Science programmes
- Programme specific admission requirements for the BI–Luiss Joint Masters in Marketing
- If you are a current student at BI, log in to the student portal to find specific admission requirements in your education plan
Priority application deadline: 1 March
After 1 March, applications are accepted on a rolling basis.
Tuition fee
Second year: Luiss. EUR 14 000
The tuition fee is invoiced per semester and adjusted annually. It includes access to lectures and the standard examination fee. First-year fees are payable to BI, and second-year fees to Luiss.
Students with a bachelor's degree from BI are eligible for a discounted tuition fee. Different rates apply to students from countries outside the EU/EEA and Switzerland. Certain exceptions and variations may apply.
Read more about tuition fees.
Practical information
Useful links: