Digital Communication Management
Study how digital technologies impact organisations and society, and how organisations navigate and transform the functions and roles of communication to adapt to the increasingly complex digital corporate landscape.
What will you learn?
The changing communication landscape with its new social, economic, and technological developments require a varied and strategic breadth of knowledge from those who manage communications and media. This programme addresses these demands by combining insights from organisation and communication studies, research on digital technologies and data, and key issues in business and society research. This foundation will provide you with the competencies and skills to participate in transforming the corporate communication function and roles with the digital future. You will build your degree on solid theories, methodology and cutting-edge research while gaining experience with practical cases to solve current and real-world challenges.
You will be introduced to advanced psychological concepts, both in terms of individual and group processes, and in interaction with technology, and learn how to utilize this knowledge when developing measurable communications strategies. By focusing on digital communication channels and analytical tools, you will gain technological competence that will enable you to become a communicator who understands the digital world, and knows that different dilemmas need different types of communication and approaches. The programme simultaneously focuses on strengthening your creativity and innovation mindset, as well as building your ability to reflect critically and strategically. By studying the communication field holistically and as an interdisciplinary realm, you will be equipped with skills to develop communication propositions that generate business opportunities and media, social and organisational changes.
Popular courses covered in this programme
The Digital Platform
Digital Innovation Management
Research Methods for Communication and Digitalisation
Compliance, Cybersecurity and Accountability
With a Master of Science in Digital Communication Management degree, you will have the versatility to serve all communication needs within organisations’ communication departments across industries and in both public and private sectors. You will be qualified for highly specialised corporate communication roles and also at a management level
Graduates will qualify for a range of positions in different areas and industries, such as:
- Social Media and Community Manager: Content planning across all social media channels. Managing interfaces within the organization. Building strategic influencer partnerships. Definition and reporting of interaction KPIs.
- Head of Content and Platform Strategy: Definition of key audience map and platforms. Setup content and editorial plan. Multi-media content production. Definition & reporting of content KPIs.
- Digital Product Manager/Owner: Definition of primary use cases & features. Draft of business specifications and interfaces. Management agile development process. Budget planning and reporting.
- Public Affairs Manager: Issues and crisis communication management role. Ensure ethical compliance. Management of org. interfaces. Politically and socially positioning organizations.
Customise your degree
As a master student at BI, you have several exciting opportunities that will contribute to varied and interesting student life, while at the same time as you are building relevant competence and gaining an advantage in the job market by tailoring your degree.
Our internship programme is a credit-bearing course that gives you the opportunity to test subjects and industries based on your interests, competency, and personal qualities. An internship is valuable as a means of allowing you to experience how your field of study is applied in the business world and provides you with work experience that can be highly attractive to potential employers.
We offer a number of elective courses so that you can adapt your studies to your own interests and goals. This way you can build up competency and pursue a combination of courses that will make you attractive and unique.
Take part of your education abroad! If you want to work abroad or in an international company after your studies, this should be particularly relevant for you. Culture and language are important in all companies and organisations, but knowledge of other countries' customs, governance and behaviour can be absolutely crucial to global success.
- 60 credits (ECTS)
- 60 credits (ECTS)
Compliance, Cybersecurity and Accountability (NEW)
Please be aware that the study plan and courses can be subject to change.
Priority application deadline for Master of Science: 1 March
After 1 March, applications are accepted on a rolling basis.