Master of Science

Digital Communication Management

Study how digital technologies impact organisations and society, and how organisations navigate and transform the functions and roles of communication to adapt to the increasingly complex digital corporate landscape.

What will you learn?

The changing communication landscape with its new social, economic, and technological developments require a varied and strategic breadth of knowledge from those who manage communications and media. This programme addresses these demands by combining insights from organisation and communication studies, research on digital technologies and data, and key issues in business and society research. This foundation will provide you with the competencies and skills to participate in transforming the corporate communication function and roles with the digital future. You will build your degree on solid theories, methodology and cutting-edge research while gaining experience with practical cases to solve current and real-world challenges.

You will be introduced to advanced psychological concepts, both in terms of individual and group processes, and in interaction with technology, and learn how to utilize this knowledge when developing measurable communications strategies. By focusing on digital communication channels and analytical tools, you will gain technological competence that will enable you to become a communicator who understands the digital world, and knows that different dilemmas need different types of communication and approaches. The programme simultaneously focuses on strengthening your creativity and innovation mindset, as well as building your ability to reflect critically and strategically. By studying the communication field holistically and as an interdisciplinary realm, you will be equipped with skills to develop communication propositions that generate business opportunities and media, social and organisational changes.

Popular courses covered in this programme

Digital globe illustration
Digital globe illustration

The Digital Platform

Learn how to design new communication infrastructures and channels for organisations, and to design requirements for technology designers.

AI brain illustration
AI brain illustration

Digital Innovation Management

Learn technology forecasting and mapping, as well as assess the impact of technological change on business models and media channels.

Abstract landscape
Abstract landscape

Research Methods for Communication and Digitalisation

Gain a strong methodological foundation through big data analytics and experimental and digital methods to develop quantified communication propositions.

 

Social media illustration
Social media illustration

Compliance, Cybersecurity and Accountability

Understand how to combine aspects of regulatory compliance and security with proactive measures to ensure stakeholder legitimacy through good governance.

Career Possibilities

With a Master of Science in Digital Communication Management degree, you will have the versatility to serve all communication needs within organisations’ communication departments across industries and in both public and private sectors. You will be qualified for highly specialised corporate communication roles and also at a management level

Graduates will qualify for a range of positions in different areas and industries, such as:

  • Social Media and Community Manager: Content planning across all social media channels. Managing interfaces within the organization. Building strategic influencer partnerships. Definition and reporting of interaction KPIs.
  • Head of Content and Platform Strategy: Definition of key audience map and platforms. Setup content and editorial plan. Multi-media content production. Definition & reporting of content KPIs.
  • Digital Product Manager/Owner: Definition of primary use cases & features. Draft of business specifications and interfaces. Management agile development process. Budget planning and reporting.
  • Public Affairs Manager: Issues and crisis communication management role. Ensure ethical compliance. Management of org. interfaces. Politically and socially positioning organizations.

Customise your degree

As a master student at BI, you have several exciting opportunities that will contribute to varied and interesting student life, while at the same time as you are building relevant competence and gaining an advantage in the job market by tailoring your degree.

Programme Structure

The academic year at BI is divided into two semester, one in the autumn and one in spring. There are exams at the end of each semester. This programme structure provides an overview of which courses you will be taking and when you will be taking them.

Please be aware that the study plan and courses can be subject to change.