Digital Communication Management

What will you learn?

The changing communication landscape with its new social, economic, and technological developments require a varied and strategic breadth of knowledge from those who manage communications and media. This programme addresses these demands by combining insights from organisation and communication studies, research on digital technologies and data, and key issues in business and society research. This foundation will provide you with the competencies and skills to participate in transforming the corporate communication function and roles with the digital future. You will build your degree on solid theories, methodology and cutting-edge research while gaining experience with practical cases to solve current and real-world challenges.

You will be introduced to advanced psychological concepts, both in terms of individual and group processes, and in interaction with technology, and learn how to utilize this knowledge when developing measurable communications strategies. By focusing on digital communication channels and analytical tools, you will gain technological competence that will enable you to become a communicator who understands the digital world, and knows that different dilemmas need different types of communication and approaches. The programme simultaneously focuses on strengthening your creativity and innovation mindset, as well as building your ability to reflect critically and strategically. By studying the communication field holistically and as an interdisciplinary realm, you will be equipped with skills to develop communication propositions that generate business opportunities and media, social and organisational changes.

Why choose this programme?

Engaging learning experiences and quality teaching are something we strive to provide, to help you build a solid skill and competency base, making you relevant for the future of work. In the video below, you will get the perspectives of our students, faculty, and the industry to understand the reasons for choosing to study Master of Science in Digital Communication Management at BI.

Career Possibilities

With a Master of Science in Digital Communication Management degree, you will have the versatility to serve all communication needs within organisations’ communication departments across industries and in both public and private sectors. You will be qualified for highly specialised corporate communication roles and also at a management level

Graduates will qualify for a range of positions in different areas and industries, such as:

• Social Media and Community Manager: Content planning across all social media channels. Managing interfaces within the organization. Building strategic influencer partnerships. Definition and reporting of interaction KPIs.
• Head of Content and Platform Strategy: Definition of key audience map and platforms. Setup content and editorial plan. Multi-media content production. Definition & reporting of content KPIs.
• Digital Product Manager/Owner: Definition of primary use cases & features. Draft of business specifications and interfaces. Management agile development process. Budget planning and reporting.
• Public Affairs Manager: Issues and crisis communication management role. Ensure ethical compliance. Management of org. interfaces. Politically and socially positioning organizations.

Admission Requirements

• Admission requirements for all Master of Science programmes
• Programme specific admission requirements for Master of Science in Digital Communication Management
• If you are a current student at BI, log in to the student portal to find specific admission requirements in your education plan

Priority application deadline for Master of Science: 1 March
After 1 March, applications are accepted on a rolling basis.