BI Norwegian Business School is one of Europe’s largest business schools, and among the less than 1 % of business schools worldwide that have been awarded the triple ‘crown’ accreditation. BI has one of Europe’s largest teams of researchers within economics, business, administration and marketing.
Digital; Developing and managing digital organisations
The Digital specialisation will enable you to set the digital agenda and provide you with the tools needed for any leader facing digital transformation in an organisation.
Digitisation is occurring at an accelerating pace; Successful leaders need to synchronise their organisations to the digital clock speed. The disruption of many industries are putting pressure on organisations to develop new capabilities and transform their cultures. The Digital specialisation will help you to develop as a ‘digital leader’, and we can promise you a steep learning curve!
TOPICS IN THE DIGITAL TRACK
- Digital Business Models
- Big Data and Analytics with AutoML
- Digital Marketing
- Design thinking for Digital Development
- Organising and Leading Digitally
Core courses, Consultancy project and Leadership Development Programme are common for all specialisations.
"Digital organizations excel at rapid-fire development of products and services adapted to user needs. Our course in Design Thinking for Digital Development provides hands-on training and tools for succeeding in fast-moving digital innovation."
Dates and venues
Presentation Consultancy Project
Berkeley is close to the Silicon Valley, the home of many of the world’s largest technology companies, and the ideal place to learn about entrepreneurship and innovation. We will learn about how these companies move from idea to start-up, and why the processes here are so fast. Our classes take place at the renowned Haas Business School, University of California at Berkeley.
Hasso Plattner Institute
The Hasso Plattner Institute holds an unique position on the landscape of German universities. Research and teaching are concentrated in the area of IT systems engineering. The highly ranked Bachelor, Master and PhD degree programs have a high practical and innovation orientation. In addition, HPI offers a supplemental study program in the innovation method of Design Thinking.
"- Every forward-thinking organisation needs technologically adept and aware leaders who can lead digitally and prepare for tomorrow's challenges. "
Digital specialised courses
Digital Business Models
Digitalisation changes the business models by which companies create value for their customers and their owners. Established companies use digital technologies to help them operate their businesses with greater speed and lower costs and, in many cases, offer their customers opportunities to co-design and co-produce products and services. Many start-up companies use digital technologies to develop new products, services, and business models that disrupt the present way of doing business. Examples include sharing services, crowd sourcing and crowd funding services. Other products and services that are fully or partially digital include news and entertainment, as well as advanced AI based diagnostic and problem-solving services. In this course, participants will learn how to use digital technologies to transform established businesses and how to understand, develop and strategically manage the recent types of businesses that arise from digital technologies.
Big Data Analytics with AutoML
Digitalisation creates high speed, high volume digital activity traces – Big Data. Using recent advances in machine learning, organisations can use these data to automatically build models that predict specific events in real-time. Managers can use machine learning-based analytics to improve a wide variety of tasks ranging from targeted marketing to preventative maintenance to fraud detection. The course will give participants hands on experience with cutting edge analytics tools and techniques. Participants will gain insight into how big data analytics can improve business processes and decision making.
Marketing is a key capability in developing a sustainable strategy in the digital age. The need for specialisation in the various communication channels increases at the same time as the need for coordination and direction becomes even more important. With digitalisation of the customer journey and marketing communication, analytics and marketing intelligence becomes the hub that coordinates and directs all marketing activities. In the program, we will discuss how companies will change how they manage growth and profitability of their portfolio of their customers.
Design Thinking for Digital Development
Digital development requires new design methods. This module, provided at a partner institution, provides participants with an intensive introduction to Design Thinking, specially its application to digital development. The provides the experience of hands-on team-based solution development within short time-frames. Teams will run through the complete Design Thinking process, working on a real-life project and coming up with solutions to an actual problem – including user research and testing. Participants will also visit companies running cutting-edge digital design thinking initiatives. Upon completing this module, participants will be able to apply design thinking to digital development efforts as well as run dynamic strategy processes.
Organising and Leading Digitally
Participants will learn about the demands facing leadership roles in a digital work environment. Leadership will be presented as a cognitive process, outlining how digital technologies have and will blend into the traditional ways that leadership has been conceived. These developments will have consequences for internal processes such as the ways we organise, and the way leaders understand their roles. Participants will learn about how the traditional role of leadership needs to adapt to the changing nature of work in the digital age, how leadership relates to entrepreneurship and innovation, and how digital technologies, as a value-creating resource, may affect leadership.
Manager admissions and marketing
Tel: + 47 46 41 0495
Programme starts: 16 March 2020
Length of programme: 18 months part-time, divided into six two-weeks modules.
The Executive MBA is an intense programme that requires total commitment from its participants. The admissions committee places particulare emphasis on each applicant`s academic qualifications, motivation, professional experience and maturity.
Application and admission
Applications are accepted on a rolling admission basis, and reviewed by an admission committee. Qualifying applicants are invited for an interview.
Read the admission requirements for this programme.
The tuition fee is NOK 450 000 (divided into three installments). Study materials are included. The tuition fee does not included travel expenses (flights and accommodation)
There is no quota scholarship available for this programme. As this is a part time course, a tourist visa is sufficient. If you are eligible for financial support from the Norwegian State Educational Loan Fund, the EMBA is a supported programme. Please see their website for more information. Please note that we are unable to assist you with queries related to the Norwegian State Educational Loan Fund.