Executive MBA specialisation

Digital; Developing and managing digital organisations

This specialisation is now integrated in one Executive MBA. Read more on the EMBA main pages.

Digitisation is occurring at an accelerating pace; Successful leaders need to synchronise their organisations to the digital clock speed. The disruption of many industries are putting pressure on organisations to develop new capabilities and transform their cultures. The Digital specialisation will help you to develop as a ‘digital leader’, and we can promise you a steep learning curve!

Topics in the digital track

  • Digital Business Models
  • Machine Learning for Executive Decisions
  • Design Thinking for Digital Development
  • Organising and Leading Digitally

Core coursesConsultancy project and Personal Development Programme are common for all specialisations.

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Digital specialised courses

Digital Business Models
Digitalisation changes the business models by which companies create value for their customers and their owners. Established companies use digital technologies to help them operate their businesses with greater speed and lower costs and, in many cases, offer their customers opportunities to co-design and co-produce products and services. Many start-up companies use digital technologies to develop new products, services, and business models that disrupt the present way of doing business. Examples include sharing services, crowd sourcing and crowd funding services. Other products and services that are fully or partially digital include news and entertainment, as well as advanced AI based diagnostic and problem-solving services. In this course, participants will learn how to use digital technologies to transform established businesses and how to understand, develop and strategically manage the recent types of businesses that arise from digital technologies.

Machine Learning for Executive Decisions
Digitalisation creates high speed, high volume digital activity traces – Big Data. Using recent advances in machine learning, organisations can use these data to automatically build models that predict specific events in real-time. Managers can use machine learning-based analytics to improve a wide variety of tasks ranging from targeted marketing to preventative maintenance to fraud detection. The course will give participants hands on experience with cutting edge analytics tools and techniques. Participants will gain insight into how big data analytics can improve business processes and decision making.

Design Thinking for Digital Development
Digital development requires new design methods. This module, provided at a partner institution, provides participants with an intensive introduction to Design Thinking, specially its application to digital development. The provides the experience of hands-on team-based solution development within short time-frames. Teams will run through the complete Design Thinking process, working on a real-life project and coming up with solutions to an actual problem – including user research and testing. Participants will also visit companies running cutting-edge digital design thinking initiatives. Upon completing this module, participants will be able to apply design thinking to digital development efforts as well as run dynamic strategy processes.

Organising and Leading Digitally
Participants will learn about the demands facing leadership roles in a digital work environment. Leadership will be presented as a cognitive process, outlining how digital technologies have and will blend into the traditional ways that leadership has been conceived. These developments will have consequences for internal processes such as the ways we organise, and the way leaders understand their roles. Participants will learn about how the traditional role of leadership needs to adapt to the changing nature of work in the digital age, how leadership relates to entrepreneurship and innovation, and how digital technologies, as a value-creating resource, may affect leadership.

"We need a new breed of leaders that build intelligent organizations — collectives of intelligent people and machines that delight their customers, unleash creativity, operate efficiently, and flex to the digital pace of business."

Vegard Kolbjørnsrud

Assistant Professor, BI Norwegian Business School & Senior Research Fellow, Accenture

Programme structure

Module 1 08. March - 20. March 2021 Oslo
Module 2 10. June - 26. June 2021 Oslo
Module 3 06. September - 18. September 2021 Oslo
Module 4 22. November - 04. December 2021 Shanghai/
Module 5 21. February - 04. March 2022 Berkeley
Module 6 23. May - 04. June 2022 Oslo

CP presentation Graduation: 27. September - 29. September 2022 (Oslo)

  • Oslo

    BI Norwegian Business School is one of Europe’s largest business schools, and among the less than 1 % of business schools worldwide that have been awarded the triple ‘crown’ accreditation. BI has one of Europe’s largest teams of researchers within economics, business, administration and marketing.

  • Berkeley

    Berkeley is close to the Silicon Valley, the home of many of the world’s largest technology companies, and the ideal place to learn about entrepreneurship and innovation. We will learn about how these companies move from idea to start-up, and why the processes here are so fast. Our classes take place at the renowned Haas Business School, University of California at Berkeley.

  • Hasso Plattner Institute

    Classes take place at the Hasso Plattner Institute in Potsdam, arguably the leading Design Thinking institution in Europe. The highly ranked Bachelor, Master and PhD degree programs have a high practical and innovation orientation. In addition, HPI offers a supplemental study program in the innovation method of Design Thinking.

"Executive MBA at BI has provided me with the mindset and tools to address the complex interplay among people, organizational change and ensuing digital transformation."

Abul Khair Mohammod Fahimuddin

Digital Project Leader, Equinor ASA

"The world is digitizing fast – this requires new skills within leadership and business."

Oscar Peter Leonard Kallerdahl

Vice President LNG Systems, Kongsberg Maritime


Practical information

Programme starts: 8 March 2021

Length of programme: 18 months part-time, divided into six two-weeks modules.

The Executive MBA is an intense programme that requires total commitment from its participants. The admissions committee places particulare emphasis on each applicant`s academic qualifications, motivation, professional experience and maturity. 

Application and admission

Applications are accepted on a rolling admission basis, and reviewed by an admission committee. Qualifying applicants are invited for an interview.

Admission requirements 

Read the admission requirements for this programme.

Tuition fee

The tuition fee is NOK 460 000 (divided into three instalments). Study materials are included. The tuition fee does not included travel expenses (flights and accommodation)

As this is a part time programme, you can only apply for a tourist visa. If you are eligible for financial support from the Norwegian State Educational Loan Fund, the EMBA is a supported programme. Please see their website for more information. Please note that we are unable to assist you with queries related to the Norwegian State Educational Loan Fund.


BI offer scholarships for exceptional candidates joining the Executive MBA. Females and employees in non-governmental organizations are encouraged to apply. The scholarship awards 25% of tuition fee and will be deducted from the total tuition fee. Please note that admission decisions will be made prior to decision on the scholarships. Application deadline December 1.