Past events

PAST YEARS

2018

27 November:
 Strategic Measurement and Evaluation of Communication

• Asst. Prof. Alexander Buhmann: Putting Value in Evaluation – How to Use Measurement to Demonstrate the Value of Communication
• Svein Inge Leirgulen, board member at Kommunikasjonsforeningen and Communications Director at Tekna: Hvordan måle og evaluere gjennom hele verdikjeden
• Jesper Andersen, Strategic Advisor and owner of Quantum PR Measurement: How You Can Become a Measurement Jedi

1 November: 
Gassnova: Seminar for CLIMIT at BI - CLIMIT, the Norwegian research programme for accelerating the commercialisation of Carbon Capture and Storage (CCS) by financial stimulation of research, development and demonstration.

• Prof. Peggy Simcic Brønn: En introduksjon til målrettet kommunikasjon
• Dr. Eliane Bucher: From Informing to Engaging - Audience-Centered Communication
• Asst. Prof. Alexander Buhmann: Realizing CLIMIT Goals Through Communication That Adds Value

25 September:
Breakfast meeting with Professor Ansgar Zerfass and Asst. Prof. Alexander Buhmann

• Alexander Buhmann: Insights from the 2018 European Communication Monitor

5 September:
 NORA Summit 2018

• Speakers: Paul Holmes, Lars Erik Grønntun, Severin Roald, Ulrike Haugen, Geir Arne Drangeid and Professor Peggy Simcic Brønn

31 May: 
A New Look at Integrated Communication

• Workshop with Professor Ansgar Zerfass and Professor Peggy Simcic Brønn

15 March:
Breakfast Seminar with Profesor Kelly Page Weber

• "Corporate Activism - Communication Experts Can Help Their Leaders Take a Stand" 

2014

24-25 September: 
Corporate Communication Executive Summit at Kleivstua - 'The Future of Corporate Communication in Norway'.

2012

16 November: 
CSR & Communication

• Professor Peggy Simcic Brønn, BI - "Scandinavian CSR Index and a CSR Communication Framework".
• Laura Illia, Assistant Professor and Academic Director of Master in Corporate Communication, IE School of Communication, IE University Madrid - "When CSR Clicks".
• Associate Professor Mark Brown, BI - "Green Rhetoric"
• Marianne Hardeng Aaberg, Corporate Communication Manager, Nestlé - "Nestlé's Global CSR Communication Strategy"
• Dennis Larsen, Acuity Insight Ltd. - "Materiality Matrices for CSR Reporting"
• Stine Lise Bratsberg Hattestad, Pure CSR
• Håkon Ødegaard, Coop, Næringspolitisk sjef, informasjon, samfunnsansvar og næringspolitikk.
  
  

13-14 September:
Communication Executive Summit at Kleivstua with Professor Cees van Riel - The Alignment Factor (article in Kommunikasjon)

21 August:
Breakfast with Professor Ansgar Zerfass - Future Development in Strategic Communication

7 June:
Angela Sinickas - Helping Leaders Excel at Comminication

27 March:
Dr. Keri Stephens - Communicating with New Media for Internal & External Stakeholders. Breakfast meeting with Gullkorn nominees in the category "Årets virksomhetsprofilering"

• Elkjøp Nordic and Burson-Marsteller with "Vi holder det vi lover"
  Selvaag Bolig og Apeland with "Bolig nr. 50 000"
• Tøcksfors Handelspark og InvolvePR with Grensehandel/åpning av handelspark.
• Winner in the category was Elkjøp Nordic and Burson-Marsteller.
• Breakfast meeting with Professor Ansgar Zerfass - Future Developments in Strategic Communication
• Angela Sinickas - Breakfast meeting with Gullkorn nominees in the category "Årets virksomhetsprofilering".

2009

21 October: 
Seminar, 25 Years of PR Education in Norway

• Professor James E. Grunig
• Professor Øyvind Ihlen
• Professor Joep Cornelissen

23-25 September: 
Ashridge Conference, Ashridge Business School, UK 

• Theme: Communication Metrics. 
• Leader: Dr. Jon White
  
  
  

24 June:
Breakfast Meeting: An open forum on the role of financial institution communicators in the current financial crisis

19 May: 
Research conference on organizational and corporate communication. A discussion on the future of communication research and education in Norway. 

• Program leaders: Associate Professor Peggy Simcic Brønn, BI and Arild Wæraas, University of Tromsø. Click here for a copy of the program.
  
  

5 February: 
Breakfast Meeting: Results of Corporate
Communication Benchmark Study of DN200 Firms.
Click here for a copy of the report.

2016

10-11 November:
Norway's first PR and Corporate Communication Measurement Summit.

• Prof. Dr. Jim Macnamara: "Latest Developments in Evaluation of Communication Breakthroughs at Last!"
  
• Katie D. Paine: "Making Sense of Measurement: How to navigate your way through standards, dashboards, modeling platforms, and correlations in order to tie communications to business results"
  
• Dr. Len Ponzi: "Strategic Reputation Management: A New Perspective"
  
• Asst. Prof. Dr. Alexander Buhmann: "2016 Measurement and Evaluation Survey: Practice, Drivers, Standards"
  
• Katie D. Paine:  Workshop "Hands-On Skills for Tying Your Communications Results to the Bottom Line"

20 September: 
Half-day seminar: "Corporate Communication: The Nine Commandments of Excellence". Professor Ansgar Zerfass.

31 May: 
Breakfast meeting: "The Visual Art of Communicating".

• Dr Sebastian Kernbach, lecturer, consultant, and visual coach in the area of Knowledge Visualization and Visual Thinking, University of St. Gallen, Institute of Media and Communication Management. He has been Manager for Marketing and Communication at Xerox, Head of Branding at a Swiss start up a consultant at Interbrand. Dr. Kernbach is the founder of the Visual Collaboration Lab and a member of the Organizing Committee of the International Symposium on Knowledge Visualization and Visual Thinking.

8 March: 
Breakfast meeting: "Hva kan en retorisk analyse fortelle oss om norske kommuners hjemmesider?

• Bli med oss å diskutere aktuell norsk kommuneretorikk om folket". Associate Professor, Maria Isaksson, leader BI’s Bachelor of Management in Rhetoric, Communication and Management