BI Research Centre

Center for Creative Industries (BI:CCI)

BI Norwegian Business School's research center for the creative industries will promote and strengthen both research and higher education in this field in Norway.

We distinguish between eleven creative industries: Architecture, Newspapers and magazines, Books, Computer games, Film, Music, Advertising and events, TV and radio, Performing arts (theatre, orchestra, opera and ballet/dance), Education and teaching (within the industries), and Visual arts (fine art, design, museums and cultural heritage). The common denominator for these industries is that they create a form-conscious communication in a more or less creative way. 

Image of Anne-Britt Gran

Anne-Britt Gran

Professor Department of Communication and Culture +4746410678


BI Norwegian Business School
Nydalsveien 37
N-0484 Oslo

Switchboard: +47 46 41 00 00

Twitter: @BI_CCI

The Centre’s purpose:

  • The Centre will promote and strengthen research on the creative industries in Norway in an international context
  • The center will foster an interdisciplinary approach with perspectives from both economics, social sciences and the humanities
  • The center will produce both self-initiated basic research and useful contract research
  • The Center will disseminate research in both analogue and digital channels and participate in ditto publics
  • The Centre will be a bridge-builder between researchers, practitioners and students

The Centre’s main thematic areas:

  • Digitization: of production, distribution, communication and consumption
  • Organization: (be it a large corporation or a small project), management, business models, markets, political framework conditions
  • Private cultural financing: sponsorship, investment, crowdfunding

The creative industries are a part of the service industries. Adam Smith, father of the market economy, considered service occupations unproductive. In The Wealth of Nations (1776) he argued that lawyers, civil servants, priests, musicians and actors did not contribute to the economy: "As the declamation of the actor, the harangue of the orator, or the tune of the musician; the work of all of them perishes in the very instant of its production" (Smith 2004: 227).

Since Smith's time, both the workforce and value creation have changed steadily in favor of the 'unproductive'. The service sector is now the largest sector in modern economies. Over the past 20 years, even the creative industries have grown rapidly, in EU even faster than industry in general.