BI Research Centre

Center for Creative Industries (BI:CCI)

BI Norwegian Business School has created a Research Centre for the creative industries to promote research and education in Norway.

In Norway, we have eleven creative industries: Architecture, Newspapers and magazines, Bookes, Computer gamers, Film, Music, Advertising and events, TV and radio, Performing arts (theatre, orchestra, opera and ballet/dance), Education and teaching (within the industries), and Visual arts (fine art, design, museums and cultural heritage). The common denominator for these industries is that they all are engaged in form-oriented communication involving varying degrees of creativity.

Anne-Britt Gran

Professor Department of Communication and Culture +4746410678


BI Norwegian Business School
Nydalsveien 37
N-0484 Oslo

Switchboard: +47 46 41 00 00

Twitter: @BI_CCI

The Centre’s purpose:

  • The Centre will promote further research on the creative industries in Norway as well as make them more visible in the media
  • The Centre will utilize interdisciplinary approaches across economic, social and humanistic perspectives
  • The Centre will produce both self-initiated and contractual research with external partners
  • The Centre will conduct research in both analogue and digital channels and participate in ditto public fora
  • The Centre will be a bridge-builder between researchers, practitioners and students

The Centre’s main thematic areas:

  • Digitization: of production, distribution, communication and consumption
  • Organization: (be it a large corporation or a small project), management, business models, markets, marketing and export, political framework conditions
  • Private cultural financing: sponsorship, investment, crowdfunding

The creative industries are a part of the service industries. Adam Smith, father of the market economy, considered service occupations unproductive. In The Wealth of Nations (1776) he argued that lawyers, civil servants, priests, musicians and actors did not contribute to the economy: "As the declamation of the actor, the harangue of the orator, or the tune of the musician; the work of all of them perishes in the very instant of its production" (Smith 2004: 227). Since Smith's time, both the composition of the workforce and generation of capital have changed steadily in favour of the ‘unproductive’. The service sector is now the largest sector in modern economies.  Over the past 15 years, even the creative industries have grown faster than industry in general. In light of these developments, the economy in the creative industries is of needs also interesting for the Norwegian economy.