BI-JAMS Thought Leaders` Conference 2018

BI Norwegian Business School welcomes you to the BI-JAMS Thought Leaders’ Conference on Generalizations in Marketing: Systematic Reviews and Meta-Analyses in Oslo, Norway, from June 3-5, 2018.

Keynote Speakers

Dominique Hanssens
UCLA Anderson Graduate School of Management

Dominique Hanssens is Distinguished Research Professor of Marketing at the UCLA Anderson Graduate School of Management. He has served as the school's faculty chair, associate dean, and marketing area chair. He served as Executive Director of the Marketing Science Institute (2005-2007) and as President of the INFORMS Society for Marketing Science (2015-2017).

Professor Hanssens serves or has served as an area editor for Marketing Science and an associate editor for Management Science and the Journal of Marketing Research. His papers have appeared in the leading academic and professional journals in marketing, economics and statistics. Five of these articles have won Best Paper awards, in Marketing Science (1995, 2001, 2002), Journal of Marketing Research (1999, 2007) and Journal of Marketing (2010), and ten were award finalists.

Roland T. Rust 
University of Maryland

Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business. He is also Visiting Chair in Marketing Research at Erasmus University (Netherlands) and International Research Fellow of Oxford University’s Center for Corporate Reputation (UK).

He served as Editor of the Journal of Marketing, founded the annual Frontiers in Service Conference, and was founding Editor of the Journal of Service Research. He is currently Editor of the International Journal of Research in Marketing (IJRM).


Download booklet with detailed conference program and information here

Time Title
Sunday, June 3           
18:30 Bus transfer to reception
19:00 - 22:00 Welcome Reception and Dinner (Hidden Bar, Ling Ling Hakkasan)
Approx. 22:00 Bus transfer to the conference hotel
Monday, June 4  
07:30 - 08:30 Registration and coffee 
08:30 - 08:40 Welcome, BI president Inge Jan Henjesand and Co-Chairs
08:40 - 10:10 Session 1: Presentations and discussion
10:10 - 10:30  Coffee break
10:30 - 12:00 Session 2: Presentations and discussion
12:00 - 13:30  Lunch
13:30 - 14:15 Session 3: Presentations and discussion
14:15 - 14:30 Coffee break
14:30 - 16:00 Session 4: Presentations and discussion
16:00 - 16:20 Coffee break
16:20 - 17:20 Session 5: Presentations and discussion
18:15 - 19:00  Bus transfer to the conference dinner venue
19:00 - 22:00 Conference Dinner (Ekeberg Restaurant)
Approx. 22:00  Bus transfer to the conference hotel
Tuesday, June 5   
08:15 - 08:30 Coffee
08:30 - 09:15 Session 6: Presentations and discussion
09:15 - 09:30 Coffee break
09:30 - 11:00 Session 7: Presentations and discussion
11:00 - 11:30 Coffee break
11:30 - 13:00 Session 8: Presentations and discussion
13:00 - 14:00 Lunch and Farewell

Conference venue

The Thought Leaders’ Conference will take place on the premises of BI’s award-winning city campus in Oslo.

The Thought Leaders’ Conference will take place on BI Norwegian Business School’s award-winning city campus in Oslo. The new campus building features a unique Scandinavian design and houses a gym, a convenience store, and several restaurants and cafés. The campus building is situated next to the conference hotel and with easy access to the Oslo public transport network.

The conference sessions will be held in the main building’s Executive Education area, on the second floor, room A2-080.

A registration and information desk will be located in the executive teaching area (Block A, 2nd floor). At the main entrance, turn left and take the stairs up to the 2nd floor.

Free WiFi will be available via Eduroam and via a BI Norwegian Business School guest account.

During lunches and coffee breaks, food and drinks will be served in areas A2 and in our restaurant on the seventh floor.

Restaurant Venues

Map of Oslo with conference venues

  • Welcome Reception and Dinner on Sunday June 3rd.

Hidden Bar - Ling Ling Hakkasan

Location: Aker Brygge Marina
Adress: Stranden 30, 0250 Oslo


  • Conference Dinner on Monday June 4th.

Ekeberg Restaurant

Adress: Kongsveien 15, 0193 Oslo