Marketing and consumers
Marketing is about exploring, creating and leading on behalf of customers. It requires a restructuring of the profession.
Friday, September 19, 2025 - Suzanne van Gils, Eliane Bucher, Madeleine Meurer
BI Business Review
How maritime industries lead the way in proactive investment and market switching.
BI Business Review
The fork was once considered a radical innovation. Now, screens, sensors, and simulations are changing how we eat.
BI Business Review
Academic excellence has never been more affordable.
BI Business Review
Kindness at work, communication breakdowns, happiness in Norway, and the hidden cost of efficiency. You will find insights on these topics – and much more – in this year’s summer reading selection from BI Business Review.
Marketing is about exploring, creating and leading on behalf of customers. It requires a restructuring of the profession.
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