Master of Science in Business

Major in Marketing

Customise your Master of Science in Business degree by choosing a major in Marketing.

What will you learn?

This major connects marketing tightly to economics and decision-making. You learn to understand customers and markets, and to turn insight into choices on product, price, communication and channels that create profitable growth. Teaching is research-based and practical: you work with real cases, use qualitative and quantitative methods, run tests, and focus on the metrics that actually show impact.  

You will learn to: 

  • analyse customers and markets with qualitative and quantitative methods and interpret findings correctly. 
  • turn insight into strategy: segmentation, target groups, positioning and a clear value proposition and go-to-market plan. 
  • set prices and offers that protect margins and grow long-term customer value 
  • plan and improve customer journeys and digital activity across channels using measurement and experimentation. 
  • show marketing’s effect on revenue and profitability and communicate clear recommendations across marketing, finance, sales and product, while making responsible choices on ethics, privacy and sustainability. 

Popular courses covered in this programme

Commercial posters

Brand Management

Learn how to strategically position and grow a brand. Could you build the next Apple or Coca-Cola?

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Service Marketing

Understand how to create and develop sustainable services and how technologic innovation creates new kinds of services that enhance organisation’s relationships with customers.

Vector image of customer analytics

Customer Value Analytics

Develop the techniques needed to asses customer value and learn how marketing decisions impact both customer value, as well as corporate value.

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Marketing Research

Gain solid insight with analytical tools used in marketing and learn how to analyse secondary data using multivariate techniques with the purpose of enhancing marketing decisions.

Why choose this major?

Engaging learning experiences and quality teaching are something we strive to provide, to help you build a solid skill and competency base, making you relevant for the future of work. In the video below, you will get the perspectives of our students, faculty, and the industry to understand the reasons for choosing to major in Marketing at BI.

Why choose a major in Marketing?

Career Possibilities

Competition is intense, platforms and AI move fast, and leaders expect proof of impact. Employers look for graduates who combine human insight, data literacy and business judgement, and that can link marketing work to growth and profitability. 

Examples of areas you can work in: 

  • Customer insight and market research – from qualitative studies to analytics and experimentation 
  • Customer experience and loyalty – journey design, CRM and service improvement 
  • Digital marketing and growth – channel planning, attribution, testing and performance improvement 
  • Pricing and revenue management – price/pack strategy, promotions and margin management 
  • Brand and product – positioning, launches and portfolio development 


You’ll be prepared for roles across Norwegian and international organisations, from growth companies to established corporations, as well as consulting and the public/non-profit sector. The mix of human insight, analytical expertise, and business acumen makes you stand out in a job market that rewards data-driven and customer-focused decisions. 

Camilla Visjø
Camilla Visjø Project Manager Inbound Group Creating helpful marketing strategies

Trying to decide which master programme is right for you? Take our Master Quiz to find your best match.

Customise your degree

As a master student at BI, you have several exciting opportunities that will contribute to a varied and interesting student life, at the same time as you build relevant competence and gain an advantage in the job market by tailoring your degree.

Internship

Our internship programme is a credit-bearing course that gives you the opportunity to test subjects and industries based on your interests, competency, and personal qualities. An internship is valuable as a means of allowing you to experience how your field of study is applied in the business world and provides you with work experience that can be highly attractive to potential employers.

Exchange

Take part of your education abroad! If you want to work abroad or in an international company after your studies, this should be particularly relevant for you. Culture and language are important in all companies and organisations, but knowledge of other countries' customs, governance and behaviour can be absolutely crucial to global success.

Elective courses

We offer a number of elective courses so that you can adapt your studies to your own interests and goals. This way you can build up competency and pursue a combination of courses that will make you attractive and unique.

Double Degree

Earn two master's degrees in the same time it takes to complete one. Double your insight, double your network, and double your potential!

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Programme Structure

The academic year at BI is divided into two semester, one in the autumn and one in spring. There are exams at the end of each semester. This programme structure provides an overview of which courses you will be taking and when you will be taking them.

1. Year

  • 60 credits (ECTS)

Autumn

Spring

2. Year

  • 60 credits (ECTS)

Autumn

Spring

Please be aware that the study plan and courses can be subject to change.

Tuition fee

The academic year 2025-2026: NOK 122,800.
Updated fee for 2026-2027: TBA.

The tuition fee is invoiced per semester and adjusted annually. It includes access to lectures and the standard examination fee.

Students with a bachelor's degree from BI are eligible for a discounted tuition fee. Different rates apply to students from countries outside the EU/EEA and Switzerland. Certain exceptions and variations may apply.

Read more about tuition fees.

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