President Inge Jan Henjesand invites

Inauguration lecture for professor Lars Olsen

President Inge Jan Henjesand invites you to the inauguration lecture of Lars Olsen.

Title of the lecture:
Branding in the digital age

After the lecture there will be a reception at the staff canteen on the 7th floor.

About Olsen:
Lars Erling Olsen is professor of marketing at BI Norwegian Business School and holds a part-time position at Norwegian School of Economics (NHH). Professor Olsen received his PhD from BI in 2011. Previously, Olsen was professor at Kristiania University College, where he also served as head of the department of marketing. Before joining academia, Olsen worked as a brand manager in the food industry. Professor Olsen’s general expertise lies in brand strategy, marketing communication and consumer behavior. 


His research has been published in Journal of Business Research, Journal of Advertising, Marketing Letters, Psychology & Marketing, European Journal of Marketing, and Journal of Brand Management. He co-authored the first Norwegian academic textbook on brand management (2007) and recently a text book on marketing communication. Actively involved with the industry, Olsen has worked in a variety of different types of marketing projects, and as a popular speaker, conducted marketing seminars in a variety of forums and topics. The last 15 years, he has served as consultant and advisor to leading Norwegian and Nordic brands/companies.

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