Corporate Activism - Communication Experts Can Help Their Leaders Take a Stand

Companies are increasingly advocating for sociopolitical issues in the same way non-profit organisations traditonally have. Firms are testing their moral voice more forcefully than ever. They are speaking out for immigration reform, climate change, racial tolerance, and gender equality, among other issues. However, corporate activism can be highly controversial and invite backlash such as brand and products boycotts. 

This seminar will discuss best practices in corporate activism and address the following questions:

  • Does corporate activism actully change hearts and minds?
  • What are the risk and potential rewards of corporate activism?
  • What is the playbook for corporate leaders considering spreaking out on controversial isues and what is the role of the communication department?


Centre for Corporate Communication are grateful for our partners: BI, Gasssnova, Orkla, DNV GL

Practical information

  • Time:Thursday, 15 March 2018 08:00 - 10:00
  • Place:C2-040 BI Nydalen
  • Contact:Peggy Simcic Brønn (peggy.bronn@bi.no)


  • Time
  • Title
  • Breakfast

  • Communication Experts Can Help Their Leaders Take a Stand

Dr. Kelly Page Werder is an Associate Professor in the Zimmerman School of Advertising & Mass Communications at the University of South Florida. Her research is published in numerous international journals, and she has presented more than 100 academic and professional papers at conferences around the world. Werder has served as Editor of the International Journal of Strategic Communication. She was named a 2015/16 Page Legacy Scholar by the Arthur Page Society for Integrity in Public Communication at Pennsylvania State University for her experimental research on corporate social responsibility.