Aleksandra Chabanova

Chabanova, Aleksandra (2018)

Building Marketing Capabilities

[Academic lecture]. ISBM PhD Camp for Research in B2B Markets.

Chabanova, Aleksandra (2018)

Building Marketing Capabilities

[Academic lecture]. 31th EMAC Doctoral Colloquium.

Chabanova, Aleksandra; Worm, Stefan & Sotgiu, Francesca (2018)

The Framework of Market-Based Assets – A Meta-Analytical Study

[Academic lecture]. JAMS Thought Leaders’ Conference on Generalizations in Marketing.

Chabanova, Aleksandra; Worm, Stefan & Sotgiu, Francesca (2017)

The Framework of Market-Based Assets – A Meta-Analytical Study

[Academic lecture]. Marketing Strategy Meets Wall Street Conference V.