Faculty Profile

Aleksandra Jbara

PhD Candidate - Department of Marketing

Publications

Worm, Stefan & Chabanova, Aleksandra (2019)

Hvordan kan markedsføring påvirke organisasjonens resultater?

BI Business Review [Fagblad]

Worm, Stefan & Chabanova, Aleksandra (2019)

Hvordan kan markedsføring påvirke organisasjonens resultater?

BI Marketing Magazine [Fagblad]

Chabanova, Aleksandra; Chabanova, Evgeniya & Reiby, Audun (2020)

Building Marketing Capabilities

[Academic lecture]. Marketing Strategy Consortium 2020.

Worm, Stefan; Chabanova, Aleksandra, Sotgiu, Francesca, Srivastava, Chandra & Srivastava, Rajendra K. (2019)

Towards an Emerging Theory of the Marketing-Finance Interface

[Academic lecture]. Marketing Strategy Meets Wall Street Conference VI.

Chabanova, Aleksandra (2018)

Building Marketing Capabilities

[Academic lecture]. ISBM PhD Camp for Research in B2B Markets.

Chabanova, Aleksandra (2018)

Building Marketing Capabilities

[Academic lecture]. 31th EMAC Doctoral Colloquium.

Chabanova, Aleksandra; Worm, Stefan & Sotgiu, Francesca (2018)

The Framework of Market-Based Assets – A Meta-Analytical Study

[Academic lecture]. JAMS Thought Leaders’ Conference on Generalizations in Marketing.

Chabanova, Aleksandra; Worm, Stefan & Sotgiu, Francesca (2017)

The Framework of Market-Based Assets – A Meta-Analytical Study

[Academic lecture]. Marketing Strategy Meets Wall Street Conference V.

Academic Degrees
Year Academic Department Degree
2016 BI Norwegian Business School Master of Science
2009 Lomonosov Moscow State University MSc in Economics
2007 Lomonosov Moscow State University B.S.
Work Experience
Year Employer Job Title
2015 - Present BI Norwegian Business School PhD Candidate