Cultural Economics

Introduction

Cultural Economics introduces cultural and creative industries in an economic framework and is an important foundation course for introducing economic theories and methods of analysis in Creative Industries Management's program courses.

Students are equipped with theoretical concepts and analytical tools to understand valuation in relation to cultural and creative goods, and why certain cultural goods receive public subsidies. In addition, the course will cover critical economic questions about the supply and demand of cultural and creative goods. This includes recent research on the characteristics of creative work, the formation of consumer preferences, consumer theory, segmentation and digital consumption.

The course is based on two main questions: What is cultural economics? And how is cultural economics used in practice? The course is conducted with theory linked to case studies.

Course content

• What is cultural economics?
• Organization of markets in the creative industry
• Economic arguments for public support for cultural goods
• Economic and non-economic values in cultural and creative goods
• Creative workers' labor market and income
• Economics of copyright
• Digital distribution of cultural and creative goods
• Consumer theory, market segmentation and audience research on cultural and creative goods