Digital Business Project

Introduction

Complete course description will be ready summer 2024.

The aim of the digital business project is application of the knowledge and skills the candidates have acquired during the digital business programme. This will be done through a project where the candidates provide concrete advice on how to solve a real-life business problem or challenge for a business of their choice.  

The digital business project trains the candidates in how to do a data-driven business analysis on a real-life business problem or challenge.

The work on the digital business project is a group project. This also gives the students practical training in teamwork in interaction with a business.

The subject for the digital business project is provided by the business and must be approved by the the course coordinator. The candidates should be able to observe and discuss the topic with people dealing with the challenge in the bsiness. Issues encountered in the coursework should be discussed in the report, and the students should demonstrate their ability to apply the models, theories and methods that they have studied to the real-life situation. The project is supervised by a business representative who ensures that the project is being led according to the business’ objectives and guidelines, as well as by a BI professor (faculty advisor) whose role is to validate the academic aspects.

The business problem can involve developing, implementing, and testing a digital solution, but may also be a more business-oriented analysis applying digital tools.

Candidates can choose to write a bachelor’s dissertation instead of this project.

Course content

The candidates will the knowledge and skills acquired during the programme to a real-life business situation. The project aim is two-fold:

• to experience non-hierarchical teamwork with roles and responsibilities in interaction with real-life business
• to integrate the knowledge the candidates have received during the programme and apply it to inform a major business challenge.　

The students will be introduced to report writing and methodology at an early stage of the program. The introduction will cover the following topics:

• Introduction and problem formulation
• Methods and evidence
• Use of digital business concepts and models
• Developing a solution
• Analysis and writing
• Drawing conclusions and making recommendations