Distribution

Introduction

The distribution course deals with the construction of supply chains and the implementation of logistics processes. Selection and management of different organizational forms in the supply chain is central. The same applies to the physical and administrative processes associated with acquiring, handling, storing and transporting raw materials and finished goods.

There are close ties between the subjects of logistics and marketing. In this course, you will learn about how these subject areas are connected within the subject of distribution. You see the challenges from both subject areas, simply put, the logistics side of the course explains the physical flow of the goods and how the channels can be operationalized and the marketing part presents how the chain is built up. One looks at how "space" in the marketing mix model links logistics and marketing together.
Management of supply chains requires that you see all the actors in a holistic perspective. The logistics processes go across the traditional functional areas within the companies and they include both suppliers and customers. The way in which the processes are carried out has a decisive effect on both competitiveness and profitability. The challenge related to e-commerce and assessment of different channels for customers is central. As professional areas, logistics and marketing have undergone a development where the main focus was on sub-areas to a holistic view of supply chain management where sustainability is a central point.

After completing the course, students should have an understanding of the managerial challenges involved in entering into binding collaborations that supply chains represent, and a basic insight into logistics processes. They must have an understanding of what sustainable supply chains entail.

Course content

• The concept of logistics
• The marketing concept
• Sustainable supply chains
• Service levels and market coverage
• Transport, forecasts and inventory management
• Last mile distribution
• On-line platforms
• Automation/robot/drones
• Purchasing
• Marketing channels
• The marketing channel's different service levels and market coverage
• Customer service
• Environment
• Power and conflicts
• Logistics challenges with online shopping