Strategy in Practice

Introduction

A well-developed strategy is essential for a company to survive in the future. Strategy puts the company's resources and activities in a system and sharpens its competitiveness. With the rapid development of the environment, it is important to incorporate an ability to adapt to new requirements. Strategy is linked to the holistic development of an organization to ensure long-term competitive advantages. 

Strategy in practice is a course that describes and discusses strategy and provides an understanding of how leadership and strategy are described and applied in today's rapid development. Through theories and analytical models in strategy, insight is given into diverse ways to work with strategy in practice. 

Finally, challenges for strategy such as pervasive digitalization, changing forms of collaboration and organizational methods are discussed, also innovative industries, for example in the experience industry, the media industry, and the public sector. 

Course content

Introduction 

Strategy - from long-term planning to strategic planning 

The three cornerstones of the strategy - analysis, choice, and implementation.                                

Analysis - 

• Theoretical platforms (Product/market matrix) 

• Traditional and newer definitions 

• Business models and value configurations 

• Task and resource analysis 

• Digitalization and technological understanding 

• External analysis - data capture and interpretation 

• Clusters and networks 

• Competitive analysis - industries and competition profiles 

Internal analysis and competitive advantage 

Strategy choices 

• Organic development 

• Mergers and acquisitions 

• Alliances and clusters 

Risk assessments 

Strategic implementation 

• Good and bad strategy 

• Sustainable development 

• Employees' views on strategy - stakeholder analyses 

• Cultural conditions and trail addiction 

• Process for strategic implementation 

• Digital strategy and sharing economy 

• Strategy in various industries and enterprises 

• Scorecards 

• Strategic maps, projects, and milestones.