Research Project

Ps2Share: Participation, Privacy, and Power in the Sharing Economy

A one-year research project funded by the European commission under the Horizon 2020 Framework Programme.

Topic 1: Participation in the Sharing Economy

One of our key objectives is to investigate the social structuration of internet-mediated sharing and explore the social profiles of sharers and non-sharers. Users are the crux of a sharing economy - they are simultaneously the producers, consumers, and product. Yet, we still ask: Who are the users? What level of inclusion is there? What are the obstacles preventing participation? What motivates sharing? What motivates a refusal to share?

 

Literature Review

Participation in the Sharing Economy

Research Report

European Perspectives on Participation in the Sharing Economy

Research Presentation

Participation in the sharing economy: European Perspectives

Recommendations

Recommendations for the Sharing Economy: Increasing Participation

Topic 2: Privacy in the Sharing Economy

We explore the key opportunities and challenges of the sharing economy for consumers and their data. We assess consumers’ privacy concerns when it comes to both data and physical shared places, as well as their self-presentation and their perception of power. Further objectives within this package are also exploring the different forms privacy could take across different types of consumers, investigating the possible rise of cynicism or apathy around privacy topics, and studying self-presentational choices in both their constraining and empowering elements. 

Literature Review

privacy in the sharing economy

Research Report

European Perspectives on Privacy in the Sharing Economy

Research Presentation

privacy in the sharing economy: European Perspectives

Recommendations

Recommendations for the Sharing Economy: Safeguarding Privacy

Topic 3: Power in the Sharing Economy

It has become clear that sharing services have the potential to exclude certain population segments and increase social inequality by systematically disadvantaging and discriminating against underprivileged groups. Sharing services may also be disempowering users by relying on new forms of distinction such as arbitrary rating systems, where manipulation is easy and possibilities to challenge the ratings are limited. In this project, we demonstrate, by way of examples, any such power imbalances in the sharing economy and measures to ameliorate their effects. We analyse the power and distinction mechanisms in sharing and make conclusions on how to make a more level playing field in the European sharing economy.

Literature Review

Power in the sharing economy

Research Report

European Perspectives on Power in the sharing economy

Research Presentation

Power in the Sharing Economy: European Perspectives

Recommendations

Recommendations for the Sharing Economy: (Re-)Balancing Power

Further Reports: Focus Group Report and Platform Analysis

Aiming to directly approach the experience of consumers in the sharing economy, the Focus Group report presents the results from an in-depth analysis of qualitative data which emerged from 18 focus groups conducted concurrently across six European countries (Germany, Italy, The Netherlands, Norway, Switzerland, and The United Kingdom). Our findings, based on a sample of Millennial consumers of the sharing economy, paint a picture of the meanings, expectations, and obstacles which emerge from interacting with peers and platforms. 

Research Report

Platforms and the Sharing Economy: An Analysis

Research Report

Design Guidelines for Sharing Platforms

Research Report

Millennials and the Sharing Economy: European Perspectives